Nike has many spokesmen, but at present, James of basketball and Cristiano Ronaldo of football are undoubtedly mentioned the most. Both James and Cristiano Ronaldo represent the highest level in their respective fields at present. Their outstanding performance on the court and off-court self-discipline have penetrated into the hearts of fans, which has also attracted the attention of Nike. Almost all new technologies will appear on their shoes and clothing, and their home team and branch series products are also the most among all athletes. Of course, these two stars have also brought many surprises to Nike, ranking among the best in court performance and business acumen.
Whether it is personal ability or personality charm, does James surprise fans less? Take the final of 20 16 as an example, 3: 1 fell behind, winning three games in a row. In the last game, the score alternately led dozens of times, and the whole game kept beating you back and forth, fighting for a big heart and the degree of investment in the game. Obviously, James is more eager to win than anything else. Won the game with a century hat, and then knelt down for a long time, tears streaming down her face, loudly saying: Cleveland! Mr. Sisyph, he is your husband!
Countless fans shed tears for it. How many people fall in love with the NBA because of such James? Who else can bring this effect? Hero of 20 17 years, averaging 34 points 9. 1 rebounds 9 assists 1.4 steals 1 blocks, averaging 4 1.9 minutes. One person led the team to the finals, or the same person, 35+3 pairs for nine consecutive years. Can anyone else do it? Such thoughtful and calm players, Nike's 90 million gamble, prove that their vision is as vicious and accurate as promised to Jordan before!
James signed a contract with Nike in 20 15, and the contract amount exceeded 10 billion, which is the third contract spokesperson of James in the basketball field besides James Kobe. At present, James has three kinds of endorsement shoes, namely James Zhengdai, James Ambassador series and James Soldier series.
In 20 14, Adu signed a contract with Nike in 2000 at a price of 654.38+285 million US dollars. His customized shoes are the most popular low-cut shoes.
Owen is Nike's most popular sports shoes series. First, the price is close to the people. Owen made it clear that everyone can afford his own signature shoes. Secondly, the price is slightly lower, and there is also a sense of technology and beauty. At present, the sixth signature shoe has been issued, and the original price has not changed.
Shao Wei and Jordan are both signature stars, and now Shao Wei signature shoes are the second generation.
Paul used to be the first in the Jordan series, but now he is the second. His actual combat shoes have become the super feedback shoes that point guards dream of.
Other players who signed with Nike include paul george, Alphabet Brothers and Davis.
It is worth noting that Jordan is the only player with his own brand among Nike's 100-year contract players, and the airJordan series is one of the most popular sports shoes brands in the world.
Like McGrady, he signed a 100 contract at Adidas, but he can get a bonus for any game at Adidas. Moreover, the contract James got at Nike was only a century-old contract.
In fact, you have to ask who is the spokesperson of Nike's biggest player? You mainly see who Nike gives the most money to.
Jordan brought Nike $2.6 billion in revenue last year, and it is growing every year. The latest court documents show that from 2002 to 20 12, Jordan has received a dividend of 480 million, and Nike has tasted enough sweetness.
And Nike's Ronaldo for James is far from high enough. After all, who is the first Nike?
From the beginning, Nike was famous for its small fights. Defeated converse and adidas, and stabilized the main battlefield position of NBA. Actually, it's mainly about Michael Jordan. Today, there would be no Nike without Michael Jordan.
Without Jordan, where are Jordan shoes today? Today, however, as a sub-product of Nike, Air Jordan has the same advantage as Nike, which is the advantage that Air Jordan has only had since he retired in 2003.
Today's Jordan series products can earn hundreds of millions of yuan every year. There are high and low points between the two, and there are high and low points. So the first player that Nike was active in basketball was James, but the first player in the company was definitely Jordan.