1, computer related courses
Computer network principle, introduction to e-commerce, online marketing practice, e-commerce website promotion, e-commerce customer service, e-commerce website construction and maintenance.
2. Marketing theory course
Introduction to international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, data structure, Photoshop, AdobeDreamweaver, html, Java language, web standards and website reconstruction, FlashActionScript animation design, UI design, e-commerce website construction, e-commerce management practice, ERP and customer relationship management.
3. E-commerce theory course
E-commerce logistics management, consumer psychology, e-commerce experiment, online entrepreneurship, e-commerce English, basic skills of news gathering, writing and editing, online marketing, online database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, Photoshop photo processing technology, Access database, marketing, enterprise operation and management, and online consumer psychology.
4. Software application course
Illustrator, illustration creation skill foundation, Web development technology, RIA application development, data warehouse and mining, workflow, server management, database application.
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The development trend of electronic commerce;
1. In the next few years, e-commerce in China will continue to develop at a high speed.
By 20 15, the total number of netizens in China is likely to reach 700 million, and the number of online consumers will also reach 500 million, which will form the world's largest e-commerce service system and the most competitive e-commerce basic service enterprise, and the scale of e-commerce application will rank first in the world, and the development environment of e-commerce will be further optimized.
2. Industry segmentation and specialization have become the development trend.
Due to the two major factors of market size and perfect competition, the personalized characteristics in e-commerce applications are increasingly prominent, and the level of specialization is directly proportional to the market size. In the small-scale market, there may be transactions without transactions because of the uneconomical scale, and the market based on piecemeal quantity will lead to the emergence of a large number of personalized products and services. On the one hand, it will greatly improve the level of specialization and promote the innovation of business model, on the other hand, it will fully meet the growing personalized demand.
3. E-commerce service industry has developed rapidly and become a strategic emerging industry.
In e-commerce activities, providing websites, marketing promotion, traffic conversion, payment, logistics service and after-sales service for e-commerce transactions are all processes of serving e-commerce transactions, including a large number of service behaviors of many professionals. The industries derived from these processes can be called e-commerce service industry, which is the basic industry for the successful completion of e-commerce. E-commerce service industry is an ecosystem with e-commerce platform as the core and supporting services as the basis, integrating various derivative services.
4. The role of e-commerce is more prominent, and it is further integrated with the economy, society and traditional industries, and the ecological characteristics and ecological relations are more prominent.
With more and more enterprises widely applying e-commerce in procurement, sales, marketing, finance and human resource management, e-commerce will extend to the deep level within the enterprise and be deeply integrated with the internal value chain.
(Source:/baike.baidu.com/item/%E7% 94% B5% E5% AD% 90% E5% 95% 86% E5% 8A% A1%E4% B8% 93% E4% B8% 9A/70833. E-commerce-Baidu Encyclopedia)