In August 2002, two months after the end of the NBA draft, the Dodgers, the Upper Deck Team and Yao Ming, the world's most famous star card company, have signed a Yao Ming card of not less than 150 USD, which is the most expensive signature card in the international player market at present.

On June 27th, 2003, Yao Ming officially became the first CDMA brand ambassador of China Unicom, and China Unicom was also the first signing between domestic enterprises and Yao Ming.

In June 2003, Reebok signed a long-term contract with Yao Ming (US$ 65,438+00,76,000,000). It is predicted that by 2008, Yao Ming Reebok will bring in about $300 million. Affected by this good news, Reebok shares were listed on the new york Stock Exchange, closing up 565,438+0 cents.

On February 12, 2004, McDonald's announced the signing ceremony of Yao Ming, and Yao Ming officially became the spokesperson of McDonald's. In June 5438+February 65438+July 2004, TAG Heuer also signed a contract with Yao Ming, and Yao Ming finally became the first tiger in the world.

Subsequently, Yao Ming's worth rose steadily. Earlier this year, in the "Top 2006 China Brand Value 100 Ranking" issued by China Brand Research Institute, 1. 1.33 1 100 million RMB ranked first in the professional evaluation of Yao Ming's personal brand value. Now, his total income has exceeded $654.38+0.2 billion.

Recently, Toyota and Nissan Yao Ming rejected the advertising price of1.600 million yuan.