Weibo, abbreviated as Weibo, is a platform for information sharing, dissemination and acquisition based on user relationship. Users can update the information of 140 words through the personal community of WEB, WAP and various client components to realize instant sharing. The earliest and most famous Weibo is twitter in the United States. According to relevant public data, as of 20 10 and 1, this product has 75 million registered users worldwide. In August 2009, Sina.com, the largest portal in China, launched a beta version of "Sina Weibo", becoming the first portal to provide Weibo services, and Weibo officially entered the field of vision of mainstream Internet users in China.

Blog, also translated as blog, blog or blog, is a website that is usually managed by individuals and publishes new articles irregularly. The articles on a blog are usually arranged in reverse order according to the posting time. Many blogs focus on providing comments or news on specific topics, while others are regarded as personal diaries. A typical blog combines text, images, links to other blogs or websites, and other media related to the topic. Being able to let readers comment in an interactive way is an important element of many blogs. Most blogs are mainly written, but some blogs focus on various topics, such as art, photography, video, music and podcasting. Blog is a part of social media network.