1999, Wahaha chose Wang Leehom, a well-known and beloved idol singer, as the spokesperson of its main product, Wahaha Pure Water. Wang Leehom sang the prelude of Wahaha pure water with a song "Love You Is Love Yourself".
At the beginning of 2003, Wahaha and Wang Leehom continued to sign the third cooperation agreement, announcing that Wang Leehom, a "quality idol", would continue to be the spokesperson of Wahaha Pure Water.
Extended data
1987, Wahaha's predecessor, the distribution department of school-run enterprises in Shangcheng District of Hangzhou, was established. Zong, the founder of Wahaha, led two retired teachers to start businesses, borrowed/kloc-0.40 million, and earned a penny by selling other people's soda, popsicles and stationery paper.
In the second year, I processed oral liquid for others, and in the third year, I established Hangzhou Wahaha Nutritional Food Factory. According to the theory of "medicine and food are homologous" in traditional Chinese medicine diet therapy, I developed and produced Wahaha nutritional oral liquid for children, which solved the problem that children didn't want to eat. With the exact effect and the advertisement of "drink Wahaha, eat fragrant", the product became an instant hit and swept the country.
1990, the output value of Wahaha, which has only been in business for three years, has exceeded 100 million, completing the initial primitive accumulation. The economic miracle that happened on the primary school campus has begun to attract widespread attention from the society and governments at all levels.