Because Kobe has a Reebok jersey endorsement.

Kobe Bryant (Kobe Bryant, August 23, 1978 - January 26, 2020), whose full name is Kobe Bean Bryant Cox, was born in Philadelphia, Pennsylvania, USA, late American basketball player who played shooting guard/small forward.

REEBOK is a fitness brand from the United States and is committed to becoming a first-class fitness brand among fitness enthusiasts. Headquartered in Canton, Massachusetts, the company designs, sells and distributes athletic footwear, fitness footwear, casual footwear, athletic apparel and equipment worldwide under the Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman brands, and under the Polo Ralph Lauren brand Designs, sells and distributes footwear products.