J. Cole's first signature basketball shoe is amazing in Taiwan Province! PUMA RS-DREAMER dreams of taking stock of the shocking focus of global basketball in 2020. It is impossible to miss the amazing news that the new generation rapper J. Cole has officially entered PUMA Hoops. J Cole's brand-new basketball shoe PUMA RS-Dreamer, which was put into practice in the 2020 NBA All-Star Game, instantly attracted discussions from the global media and major communities. As soon as it was listed in European and American markets at the end of July, it attracted a large number of fans to queue up to buy it, and all the major markets were sold out. It also made basketball fans in Taiwan Province Province scramble to inquire about the sale information in Taiwan Province Province and climb the purchasing website to search for items. Today, Puma Taiwan Province officially announced the good news. This PUMA RS-Dreamer, which can be called 2020 basketball rookie dream shoes, will be officially released on August 29th. PUMA boldly subverts the tradition that the industry has always signed a contract with professional basketball players. For the first time, PUMA Hoops teamed up with rapper J. Cole to launch signature basketball shoes, which once again proved Puma Hoops' strong ambition to seize the dominance of the next generation of cultural and sports trends.
PUMA Hoops and J.Cole's first signature dream basketball shoes were inspired by the short film PUMA x Dreamville made by J.Cole during the All-Star Game at the beginning of the year. PUMA Hoops and j. Cole(RS-Dreamer)' s first signature dream basketball shoes are eager to convey the powerful idea of never giving up their dreams in adversity. In an interview with Foreign, J Cole said: "A dreamer should strengthen his belief and speak his crazy dream bravely and loudly, no matter how difficult it seems to others. PUMA RS-Dreamer uses the D-shaped Logo representing the dreamer to imprint on the tongue of the shoe, and at the same time puts the dreamer logo on the heel, echoing the design concept of dreaming. J. Cole also said: "Basketball shoes have made great progress in technical level and comfort over the years, but they have deviated from the original design intention and cultural fashion connotation. We hope to rewrite the historical imprint of basketball shoes and sneakers through RS-Dreamer, and re-inject the trend blood for professional functions. 」
When I first saw PUMA RS-Dreamer, it was hard not to be attracted by its striking outline. We boldly added the RS foam cushioning midsole technology of the 1980s to the design of professional basketball shoes, and put PROFOAM in the sole to increase the comfort of the pace and improve the energy feedback when the foot landed. In addition, the special lacing system around the heel can effectively increase the stability of the ankle and greatly improve the sports safety. PUMA RS-Dreamer uses a black upper, supplemented by fluorescent color blocks such as yellow, orange, purple and blue-green, which boldly subverts the eye-catching design of traditional basketball shoes and successfully attracts the attention of the next generation, whether on the basketball court or on the trendy street.
Rapper J Cole and Puma jointly launched signature basketball shoes RS-Dreamer. The first pair of J. Cole signature dream basketball shoes PUMA RS-Dreamer will be officially staged on August 29th, and the suggested price is NT$ 4,080. In addition to chief designer J Cole, PUMA also specially invited basketball rookie Kyle Kuzma and draft scout R.J. Barrett, who are the global ambassadors of PUMA Hoops, to bless the new RS-Dreamer dream and compete for the next great crazy dream in basketball history.