I am glad to answer your questions and explain the operation of the event at the request of fans. Before, we explained short video operation, Tik Tok operation, Weibo operation, WeChat official account operation, self-media operation and new media operation. Today, let's talk about the operation of the activity. 1. What is the encyclopedia of activity operation? Operatingactivities refer to the activities of activity companies aiming at different activities and activities of different nature, including activity planning, activity implementation and grafting related industries to build an industrial chain. Personal answer: combining products and user portraits can achieve the effect of product promotion and user growth. Job responsibilities of activity operation 1, responsible for platform activity planning, specifically responsible for activity creative planning, scheme implementation and effect evaluation. 2. Understand the common activity forms of activity operation, and plan corresponding activity plans for different activity purposes. 3. Strong data analysis ability, predicting the activity effect according to historical data before the activity. 4. After the activity is launched, we will be data fans, promote the optimization of the activity form and improve the marketing strategy. We have a strong ability to control the project rhythm and communicate with various departments, so that the activities can be smoothly promoted. 6. Transform products similar to repeated business activities to improve business efficiency. 2. How to plan activities will be better (1), and the activity threshold will be reduced to zero, covering all user groups. 3. There are no other additional requirements for the activity. 4. The lower the participation threshold, the greater the coverage. (2) Simple 1, and the activity play must be simple and easy to understand. 2. The operation of the activity should be as simple and convenient as possible. 3. Reduce user operating costs. (3) Interesting 1, not boring, and can attract more users to participate. 2. Users really find it fun, and then they will spontaneously spread and bring it. The reward mechanism in the process of activities must be fair and just. 2. Some activities will be rewarded according to different values, and interested users will brush the list. 3. Consider the scheme of preventing brushing and cheating. (5) The interest accumulation method designed in the activity should fully arouse the enthusiasm of users. 2. Interest accumulation should be capped, not unlimited. (6) It can be cashed at 1. Incentives can eventually exceed users' expectations, and the effect is better. 3. Pay attention to the reward design and the difference between ordinary users and paying users. 3. Roadmap of successful activities in the early stage of the activity (1) 1. It is necessary to investigate the activities to be held in the early stage of the purpose. What is the purpose of the activities? What kind of effect should it achieve? Activities can be roughly divided into six types: awakening-memory-promotion of orders-product promotion-innovation-promotion activities. Target users: Nothing can attract more people's attention. Only by determining the target users can we determine the strategies that affect users' behavior, so as to design more accurate activity processes and understand users' tendencies. It is most important to understand the basic behavior of users. Only by understanding users' preferences and characteristics can we customize users' specific activity plans and determine the theme of activities: the main title must be concise and easy to spread, and the subtitle can be supplemented appropriately. It is best to think of all kinds of details and possible emergencies and make emergency preparations, so as to have a good response. (2) Mid-term activity 1, and the activity flow activity copy includes the activity overview (theme, time, place and guests). Activity process, activity-related endorsement and other registration processes: generally divided into after registration-after joining the group-after approval-after approval failed-activity overview-information-new user information. Activity materials: including door-type booth-banner-leaflet-signature wall-signboard, etc. Opening: Before the opening, the host should check the process with the guests half an hour in advance. When the guests speak, the host should summarize the main points under the stage. So that the question-and-answer session is over: doing activities is most afraid of a good beginning and a poor ending, which greatly affects the user experience. Unsuccessful activities are often related to the end. At this time, it should be noted that the end of the activity should be better than the user's imagination. 2. Whether the effect of the activity is normal, if it is not achieved during the activity, remedial measures should be taken to dig out the outbreak point of the activity: the operation needs to pay attention to the participation of users at any time, summarize and push the hotspots that may have communication value, and form a continuous hotspot monitoring activity process: in the actual operation process of the activity, there may be some emergencies that require the operators to monitor the activity process at any time, prepare for unexpected problems, and ensure the progress of the activity and the smooth completion of the activity (3)/ 7-day retention and 14-day retention; Possible cause analysis: process problems; Operational problems; Planning issues; Poster copy problem; Traffic problems, etc. 2. User feedback (1) Return visit to the site: Although the data can explain some things to a certain extent, the most direct thing is to sum up the experience and lessons from the participants' feedback on the activities, and update the future activities according to the experience and lessons, so that the activities can appear in the next operational activities in a better way. (2) Pay a return visit afterwards: After the activity, you can make a record of the participants, through WeChat, telephone, email, etc. And make feedback records, and introduce the company's business again, attract users again in a preferential way, and strive to become more users of our products. 3. Reopening optimization (1) is a work that many operators ignore, but it is the most important. If the business is not reopened, what do the operators do well, what do they do badly, what methods are effective and what pits should be avoided? The final result is to solve the problem and prepare for the next activity. (2) What is the purpose of the four-step review activity? What is the effect of the activity? What is the reason? Finally, I summed up my experience and finally remembered to give my fourth brother a compliment. Since Tik Tok operation is a branch of the current operation industry, I have summarized a Tik Tok operation data for you. Everyone should study hard. Even if you are operating in other channels and are now studying operation in Tik Tok, applying for operation-related work will be a plus item. There is more information below. If you are a novice and switch to new media operation, Brother Four also summarizes the general information package of new media operation (content operation, event operation, product operation, community operation, etc.). Remember to receive information and learn to master it. Click finish, and I want information by private message!