Cover Design: Small is More

What do you do when you have three photos on hand when you are designing? You use all three photos, right? ?Actually, it’s not necessary! One photo can already effectively communicate the design information.

Remember, in design, small is more. The school tower can already convey a lot of information. A simple centered design is just to let the photo "speak" and then add text. Note that in the picture above, the background area of ??the text does not span the entire page, because we want the image to flow from top to bottom. On the right side of the picture above, the main colors of the school (purple) and brown form an attractive visual effect with the green of the tree. Pay attention to the positional relationship of these three colors in the color wheel. Green and brown are adjacent colors to the complementary colors of purple. Listen It sounds complicated? The complementary color of purple is grass green, which is 180 degrees apart in the color wheel, and the adjacent colors on both sides of grass green are green and brown (pay attention to the lines in the color wheel). We call this color relationship "Split complementary".

Typesetting: text should work closely with pictures

We often come into contact with electrical appliances and high-tech products, and designing a descriptive layout is actually full of fun.

Layout: Difference creates hierarchy

The Hutchins Street Square Hotel is an ideal place for meetings, banquets, receptions and other events, but if you just look With this price promotion leaflet, no one will think that this hotel has any advantages. Its layout is lifeless, and the text on the page is the same font, the same size, the same style, and the same color, but they are all lost in a sea of ??white - although the page is full of information, it is lifeless. .

This low-key design is easy to overlook, but you have to remember that for hotels, it is the first thing many customers see (or it may be the last!). Let's take the time to design it so that people know what it's going to say at a glance.

Layout: Outside to Inside

It requires certain skills to make the interior and exterior of a design have the same style. How to do it? Simple, move the font, color, picture style and main layout of the cover into it. Pay attention to the proportions of various elements, such as the proportion of green and the size of the picture.

Signature LOGO:

Is there any pattern more unique than your own signature? It's all your own. So when you have a business or project that requires your final confirmation, a typical example is a notary - then why don’t you just use your name as a LOGO?

I believe everyone is already familiar with web design The technique is better understood. However, we must remember that users are the basis for the survival of a website. Web designers must not only focus on the novelty of web design but ignore the basic functions of web pages. Users are fundamental, just like customers are God.