Art Signature Design-English Signature
Western developed countries have attached great importance to signature for a long time, from celebrities, politicians to ordinary businessmen, they all regard signature as a work of art to show their self-image for packaging design. In China, under the influence of thousands of years of calligraphy art, the standard of "words are like people" as an evaluator has long been deeply rooted in people's hearts. People associate the writing of Chinese characters with a person's personality, and think that Chinese characters are the concentrated expression of a person's cultural connotation in the image. With the rapid development of electronic information, people's opportunities for handwriting are greatly reduced, but signatures are still around us. Having a smart and beautiful English signature is becoming a fashion demand of people. However, China's English signature design theory still lags behind.
English signature designs are generally written in English circles and cursive scripts, and English italics are the most commonly used handwriting. So this book introduces the basic writing methods of these three fonts in detail in the form of copybooks. You can understand the stroke characteristics, frame structure and interpenetration relationship of English letter handwriting, and you can do some writing training to obtain the most basic writing ability. In order to provide readers with a broader vision, let readers have a perceptual understanding of the current situation of English signatures and improve their appreciation level. This book also featured more than 20 English variants derived from italic running script, round character and cursive script. At the back of the font, the signatures and short comments of some celebrities and politicians are quoted. You can flexibly choose different styles of fonts according to your own preferences and structural characteristics of names, and master the letters appearing in names through repeated strokes. And draw lessons from the signature examples provided in this book to design. If you master the basic ideas and skills of signature design, you can not only design a decent signature for yourself. You can also design artistic signatures for others.
artistic signature
In view of this, at the invitation of Shanghai Science and Technology Publishing House, I published the book "Fashion English Signature DIY" on the basis of summarizing the design experience of artistic signatures in recent years. The most convenient way to design your own signature is to learn from other people's design works on the basis of mastering the basic signature design ideas and having certain aesthetic ability. Therefore, based on the signature design concept of "graceful figure, strong sense and vivid rhyme", I have designed more than 100 most commonly used English signatures, which are divided into two parts: women's articles and men's articles according to gender differences, and each part is classified into six styles respectively. This book also analyzes the "Chinese Pinyin Signature" in a separate chapter. Several examples of Chinese signatures are listed in the attachment. For readers' reference and reference.