I think there are several aspects, one is the influence of the brand, the other is that the product is really fresh, and the layout is also related. I think it would be better to be fresh in the community.

Due to the geographical limitation of the vegetable market, the "affection" of modern people who pursue convenient life for the vegetable market is not as strong as that of the previous generation. The scene of a full vegetable market every morning no longer exists.

This is not only because e-commerce is eroding the offline market, but also because more and more "community freshness" is quietly entering the community, changing people's living habits.

Generally speaking, there are two online modes of community fresh food stores: door-to-door delivery and door-to-door delivery. "Home delivery" refers to online ordering and home delivery. In the home mode, there is also a "pre-warehouse" mode that has gradually become popular in the past two years. Consumers place orders online, and merchants deliver goods from the front warehouse.

The so-called front warehouse refers to the warehouse as a store, and the warehouse is built within three kilometers of the community. The goods are delivered by the rider from the warehouse to the place designated by the consumer.

Compared with traditional e-commerce, the pre-warehouse mode is closer to consumers, so the response speed is faster and the distribution efficiency is higher. Representatives of several domestic pre-warehouses include New Neighbors, Pupu Supermarket and Yonghui Satellite Warehouse.

And "to the store" is to place an order online and pick up the goods at the store. Because community fresh food itself is positioned as "the vegetable market at the door of the community", consumers' demand for home delivery is far less than that of some hypermarkets or e-commerce platforms, and "going to the store" has become another choice for merchants.

Especially at the moment when group play is more popular, picking up the goods at the store can also be combined with marketing games such as group play to drive the passenger flow and sales of the store.