Copywriting is a position of writing in a company or enterprise, which is to express the established creative strategy in words.

Copywriting is different from designers using pictures or other ways. It is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on.

The main work of copywriting:

Writing newspaper advertisements, magazine advertisements and posters;

Write enterprise samples, brand samples and product catalogs;

Write daily leaflets and various brochures;

Write DM direct mail advertisement, including envelope and email body;

Writing TV advertising scripts, including shots, narration and subtitles; Write scripts for TV feature films;

Write the shooting list of TV advertisements;

Write radio advertisements;

Writing advertising lyrics, or Chinese (translated) foreign language lyrics;

Write various forms of online advertisements, name the columns of the website, and write the internal copy of the website;

Writing mobile phone short message advertisements;

Creative elaboration of writing various kinds of advertising works;

Write advertising slogans;

Write product packaging copy, including: brand name, instructions for use, product ingredients, etc. Name the product or brand and give a creative explanation. Name the performance activities and give creative explanations;

Write the words on the invitation letter and promotional materials at the event site;

Give names to various gifts and make creative explanations;

Name the store and make creative explanations;

Write a copy of POP materials in the window or shop;

Write soft articles (news style, story style, comment style);

Write a plan, or assist planners to optimize and polish the plan text. Assist the editor of the customer's internal magazine, provide the subject direction and review the text.

Generally speaking, different working environments have different requirements for copywriting. But usually the requirements of copywriting are:

1, with certain literary literacy and strong language (written) organization and expression skills;

2. Strong ability to receive and respond to external information;

I have studied related majors (such as news, advertising media, Chinese, etc.). ), and have a certain foundation is preferred.