1, clear target audience: First of all, clear who is the target audience of the copy, whether it is school leaders, parents or students. Different audiences have different concerns, so we need to customize the content and wording of the copy according to different audiences.
2. Questions and phenomena: At the beginning of the copy, you can ask questions about the problems and phenomena existing in the school, such as the rising myopia rate of students and the great pressure of learning, so as to attract readers' attention.
3. Emphasize the role and advantages of eye protection lamps: In copywriting, we should emphasize the role and advantages of eye protection lamps, such as providing soft and natural light, reducing eye fatigue and preventing myopia. At the same time, you can quote the research results and data of professional institutions to support your own views.
4. Combined with actual cases: In copywriting, the effect and function of eye protection lamps can be illustrated by combining actual cases. For example, after installing eye protection lights in a school, the myopia rate of students dropped significantly.
5. Call for action: At the end of the copy, call on readers to take action, such as making suggestions or requests to school leaders, or buying eye protection lamps directly. At the same time, it can provide some useful information, such as how to choose the right eye protection lamp and how to install it.
Function of eye protection lamp
1, the main function of eye protection lamp is to provide bright, soft and natural light, reduce eye fatigue and prevent eye diseases such as myopia. Eye protection lamp adopts special luminous technology and materials, which can effectively reduce harmful factors such as stroboscopic, electromagnetic radiation and ultraviolet rays, thus protecting users' vision health.
2. First of all, eye protection lamp can provide bright and soft light. Compared with traditional incandescent lamps and fluorescent lamps, eye protection lamps have higher luminous efficiency and can emit brighter light, while avoiding glare and glare problems, making the light softer and more natural. This soft light can reduce eye fatigue and reduce the incidence of eye diseases such as myopia.
3. Secondly, eye protection lamp can reduce stroboscopic and electromagnetic radiation. Traditional incandescent lamps and fluorescent lamps are prone to stroboscopic and electromagnetic radiation due to unstable current, while eye protection lamps can effectively reduce stroboscopic and electromagnetic radiation by adopting special lighting technology and materials, thus protecting users' health.
In addition, the eye protection lamp also has the function of preventing ultraviolet rays. Ultraviolet rays are a big killer of the eyes. Long-term exposure to ultraviolet rays can lead to eye diseases such as cataract and macular degeneration. Eye protection lamp adopts special luminous technology and materials, which can effectively filter ultraviolet rays and protect users' eyes from injury.