Letter of intent for catering investment
First, the catering market survey and analysis
With the steady growth of the national economy and the continuous improvement of the income level of urban and rural residents, catering consumption will become an increasingly important driving force in the service consumption market with the support of policies to expand consumer demand. In the next few years, the catering market will further improve and develop rapidly in terms of operating quality and scale expansion. At the same time, the catering industry is booming in various formats, and the catering forms of business restaurants and supermarkets are constantly innovating and developing. At present, the changes in the catering market show that with the change of market consumption from price and variety selection to atmosphere, service and brand culture, the characteristics of selective and rational consumption are increasingly enhanced, and consumption pays more attention to the needs of hygiene, environment, service and characteristics. In order to meet the personalized needs, people pursue brand stores, specialty stores and brand-name catering enterprises, and brand and specialty catering are deeply favored. In 20XX, the competition in the catering industry became more intense. In the face of market changes, only by adjusting the strategy in time and implementing popular and personalized management can we expand the tourism market, improve the competitiveness of enterprises and obtain better profits. Faced with such a vast market, many businesses have raised the banner of joining the chain to attract investment. The competition of restaurant chains is becoming increasingly fierce, and many merchants have also launched various special catering investment schemes according to their own advantages. So how to stand out among many restaurant chains? Is the biggest problem now. My own development experience is only the tip of the iceberg for the success of the catering industry. There are differences in eating habits and consumption levels in different places. Are there any loopholes and bottlenecks in the development of current business philosophy? How can we really complete the franchise investment plan and achieve a win-win situation with franchisees? The above problems should be the most important and need to be solved. The company does not have a complete set of CI planning cases, but only relies on some marketing experience and accumulation accumulated in the early stage, and there is no unified image recognition and trademark registration (only my personal understanding). In the future, these problems will hinder the development of enterprises and will not be protected by law and recognized by the market. At present, the company's image colors are mainly red, big yellow and white, and on this basis, a unified image logo of the company is formed. The image selection of the company mascot is also one of the image signs to be considered at present. Just like McDonald's and KFC, two international catering giants, they have made great efforts in the cultural foundation of catering. This is also a sign that catering enterprises are maturing. I wonder if the company has a unified creative design for corporate slogans and propaganda slogans. Because I don't know much about it, I have no right to speak for the time being.
Second, join the investment proposal
In terms of attracting investment, the company can put forward some harsh joining conditions, but they are not economical. Reasonable application of people's psychological characteristics can improve the quality and efficiency of joining. Then ask questions like:? Risk * * *? , what else? Enjoy resources * * *? Wait for the joining slogan!
Third, the promotion plan
With the popularity of the Internet, developing business on the Internet is the most economical and fastest way to promote it. The company website must be professionally designed. As a company image display platform, catering culture communication platform. To highlight the company's image colors: red, big yellow, white, plus some 3D animation, corporate mascots should be vivid and three-dimensional. By adding the instant answer module, customers can answer questions in time.
Fourth, the business model
According to the conditions of franchisees, we should make rational use of the venue to expand the investment chain, and take franchisees as the link point to develop the franchisee model. Form a chain reaction and develop contacts horizontally. The specific details of investment promotion can be further discussed.
Planning unit: XXXXXXXXXXX
Planner: XXX
20xx65438+February 9th
Letter of intent for catering investment
? People eat for the sky? Catering industry is not only related to people's quality of life and level, but also related to consumption safety and health, and it is also the main channel to absorb social employment. The opening of Zhonghua West Road is just around the corner, and the location advantage of XX Trade City will become more and more obvious as time goes by. In addition, the existing old market in Anshun has not adapted to the current economic and social development, and XX Trade City will surely become a large shopping center in Anshun. Now, the catering industry has become an indispensable part of shopping. The construction and building of XX Trade and Food City will integrate the existing resources and solidify the format, thus playing the role of building the economic ecological circle of XX Trade and Food City and greatly enhancing the overall image and popularity of XX Trade and Food City.
The first part is pre-investment analysis.
I. Investment environment:
1, XX Trade City is located at the junction of Huangguoshu Street and Zhonghua West Road Phase II Project;
2. Convenient traffic conditions (you can directly take public transportation 12, 17, 18,19);
3. Convenient parking with 1500 parking spaces;
4, catering business planning investment of more than 4000 square meters.
Second, the format planning:
1, dinner (with strong purpose, attracting catering consumers inside and outside the region);
2, simple meals (extend the stay time and promote the flow of people);
3. Fast food (gathering and driving people to form business interaction);
4. Leisure drinks (increase business atmosphere and purposeful consumption places);
5. Takeaway (active abortion).
Remarks: According to the market positioning and snack characteristics (crowded area, long business hours), catering investment promotion is not suitable for local snacks.
Third, the proposal of investment
1, investment suggestion
Scheme A: overall leasing, which is handed over to large operators for operation;
Scheme B: Rent separately, introduce characteristic merchants and operate independently;
Scheme C: Cooperation or self-management, introducing or joining well-known catering enterprises.
2. Description of the scheme:
Scheme A: The whole food city will be leased to mature operators, and the developers will not participate in the later management. The project will enter the catering market in central Guizhou as a brand-name food.
Scheme B: Before the project is leased, the business plane must be divided according to the number, scale and business demand of the investment objects, and the developer should set up a special management organization (or entrust a professional management company) to introduce famous and famous restaurants all over the country.
Scheme C: Introduce or join well-known catering enterprises by means of cooperation or self-management, and attract other catering brands to settle in while driving market popularity, so as to achieve the goal of creating a catering ecosystem in central Guizhou and form a good interaction.
3. Evaluation of relevant indicators of the scheme
Scheme A: the capital is withdrawn quickly, the capital income is low, the investment pressure is high, the risk is low, and the initiative is poor;
Scheme B: slow withdrawal of funds, high capital return, high investment pressure, high risk and poor initiative;
Scheme C: slow withdrawal of funds, high capital return, low investment pressure, high risk and good initiative.
4. Impact of programme sales
The direct purpose of the investment promotion plan is to maximize the commercial use function and monetary value of the food city, and the implementation effect of the former will be reflected in the realization effect of the latter.
Fourth, scheme optimization.
Considering the comprehensive aspects and market prospects, Scheme C is superior to Scheme A and Scheme B on the whole, because: by introducing or joining well-known catering enterprises, the overall image of the catering market in central Guizhou will be enhanced with the help of their brand influence, and more merchants will be attracted to settle in. Brand catering enterprises have rich management experience and relatively low management costs and time costs. From the perspective of capital income, scheme C has higher income and more room for subsequent value-added. Although there are risks, it is simple to operate. With the effective operation of Plan C, the appreciation of the food city will certainly be realized. The key factors for the success of food city are the strength of operators and the quality of management services. The ultimate goal of Scheme C is to improve the economic indicators of the food city through the effective management of brand catering enterprises, so as to realize the strategic thinking of high profit return. In contrast, scheme C is more in line with the idea of shopping mall positioning.
Verb (abbreviation of verb) investment promotion policy
1, rent-free discount (energy consumption and property management fees are paid by the merchants themselves);
2. Preferential cooperation (for special restaurants interested in cooperation, the following methods can be adopted: ① Renovation according to the decoration requirements of merchants, and leasing to merchants or joint operation with merchants (required years); (2) Merchants are self-employed, and the rent or turnover share is reduced)
Part II Investment Promotion Preparation
I. Merchants
With the marketing planning department as the main body of investment promotion, a catering project investment promotion team was established.
Second, the investment object and scope
Chinese and western dinner, Thai restaurant, Chinese and western simple meals, Chinese and western fast food, leisure water bar.
III. Preparation of Investment Materials
Detailed advertising theme, general situation of XX trade city, investment conditions and date in the investment promotion manual and DM invitation letter.
Four. Investment promotion framework
In this case, in the form of project working group, two investment promotion groups (investment promotion working group and advertising planning group) were set up, and the personnel of each group cooperated with each other to coordinate the docking investment promotion work and urge the media, advertising companies, etiquette companies and other cooperative units to promote the work.
Verb (abbreviation for verb) website management
Conduct pre-job training for investment promotion personnel and prepare for investment promotion when entering the site; Hold a regular project meeting every week to inform the developers about the weekly investment and the problems that need to be solved urgently; Carry out statistical analysis of door-to-door customers and test analysis of advertising effect on time, and report it to developers in the form of weekly and monthly reports; Submit weekly meeting minutes, weekly meeting and monthly investment summary on a regular basis.
Part III Investment Promotion Plan and Implementation
The food city will implement the strategy of fast, accurate and flexible investment promotion, and the investment promotion work will be carried out rapidly. Quickly set up an investment promotion team and prepare investment promotion materials. We will actively strive to get in touch with the merchants with operational ability and communicate effectively, determine the possibility of merchants entering as soon as possible, find problems as soon as possible and adjust the investment proposal in time. Public relations propaganda work is fully rolled out, and the fastest marketing media is used to realize the comprehensive cognition and recognition of investment promotion. Find the right time to start the release of investment promotion news on time, and show the accurate and clear positioning and unlimited development potential of the food city to the target merchants and future investors; Accurately grasp the psychology and needs of merchants, do a good job in investment-related services, and professionally operate investment promotion programs. Many uncertain factors in the market and human factors in investment promotion will affect the selection of investment promotion scheme and the effect of plan implementation. On the premise of professional and efficient operation, we will adjust the content of the investment promotion plan in time according to the market situation and the results of the plan implementation.
Model essay on catering investment invitation letter of intent
Bread is the pillar of life.
And food is an indispensable part of tourism and leisure.
Beautiful scenery will stay in your mind, and delicious food will become the motivation for people to experience it again and again.
Luohe is a famous food city with distinctive features and well-known reputation extending in all directions.
? Twelfth Five-Year Plan? During this period, China will implement the national tourism leisure program, and leisure tourism has been incorporated into the national development strategy, and leisure tourism has entered a golden period of rapid development. Tightly around? Tourism promotes cities? The strategic goal is to vigorously develop cultural tourism and urban leisure tourism, focusing on cultivating historical and cultural tourism represented by Xu Shen culture and urban leisure tourism represented by Shali River landscape belt. Guide Shalihe Tourism Development Company to speed up? Mengshali River? Tourism projects and Phoenix Island Eco-tourism Resort and other aquatic cultural and entertainment tourism projects.
In order to cooperate with the planning of Shali River construction, Luohe City will hold a series of activities of Central Plains Beach Beer and Food Festival at the same time as the Central Plains Beach Music Festival. In order to make this activity one of the special tourism projects of Shali River in Luohe, promote the green food culture of Luohe, improve the visibility of excellent tourist cities in our city, and promote economic development, the following schemes are put forward:
I. Purpose of the event
In order to promote local culture, invigorate the catering market, enrich the catering cultural life in our city, and provide a set of high-grade cultural and gourmet meals for the general public, August 20XX 19? Held during August 28? 20XX Zhongyuan (Luohe) Beach Beer and Food Festival? The purpose of the activity is to create a healthy, uplifting, joyful and peaceful atmosphere through a series of food culture theme activities. With the beer and food festival as the platform and Shalihe Beach Park as the carrier, the atmosphere of water culture, entertainment and tourism will be displayed, the influence of the city will be expanded, a high-grade beer and food culture festival business card will be created, and the brand value of Shalihe Beach Park will be enhanced.
Second, the theme of the event
20XX Zhongyuan (Luohe) Beach Beer Food Culture Festival
Three. Overall summary of activities
Venue: Artificial Beach in Shalihe Park, Luohe City
Organizers: Henan Provincial Tourism Bureau and Luohe Municipal People's Government.
Co-organizers: Luohe TV Station and Dongfang Jinbao
Implementing contractors: Zhejiang DBP and Henan Fengtang Hange Tourism Development Co., Ltd.
Activity time: 20XX August 19-20XX August 28th (every day 16:00-22:00).
Exhibition time: August 20XX 17- 18.
Trading time: August 20XX 19-28 trading scope and scale:
Scale and variety of investment: 50 planned food stalls and 30-50 in other districts. The actual site layout shall prevail; Production technology: frying, steaming, rolling, frying, roasting, stewing, stewing, roasting, roasting, etc.
Special snacks, foods and fruits in Taiwan Province Province (including tourist foods, special snacks and foods with typical folk flavor).
Special catering, dessert, Taiwan Province special snacks, mainland cuisine.
Exhibition certificate standard
1, food stall in Taiwan Province Province (copy of Taiwanese certificate and health certificate)
2. Domestic food stalls (health certificate and hygiene license)
Dress standard: dress-chef's hat, mask, cuffs, gloves and other requirements: according to the requirements of the national food hygiene department (the specific requirements are subject to the exhibition instructions).
Regional division: food area, folk art area, game carnival, performing arts area, beer area, small commodity market and sales point;
VIP VIP area: 2000 yuan/table/day (one table with four chairs, not limited to beer)
Booth price: 4,500 yuan for a 3 * 2.5m standard booth in the food area.
Small commodity market charges per booth 1500 yuan/extension.
Fees for folk art areas to be determined.
Every charge in the game area is pending.
Sponsored by a real estate agent, sponsored by a brewer or contracted by a conference (to be determined)
Camping area: the tent rent is 65,438+05 yuan/month/day (used for camping on go on road).
Four. Related activities