The news that China fashion brand shein announced its removal from the shelves has caused a very extensive discussion on the Internet, and many netizens are curious about the reasons behind the brand's behavior. It is understood that the brand's move is due to plagiarism rumors. The design concept of women's wear designed by this brand is the same as that of Mexican women's wear, so the brand has to make a choice and remove it.

There has always been news of plagiarism in the fashion field. As the leader of luxury brands, Dior also reported the news of plagiarism of China traditional horse-faced skirts, which seems to be a common phenomenon of fashion brands. So universality is right? Bian Xiao believes that this is not the case. Plagiarism will not be conducive to the long-term development of this fashion brand, but may also damage the brand's reputation and break the brand's image in the eyes of consumers. If a brand wants to develop continuously, it must have its own original works to ensure innovation.

With the rapid development of the Internet and the improvement of science and technology, people's living standards and consumption levels are gradually improving. When people choose clothes, they will not only pay attention to comfort, but also consider fashion, which makes the competition in the fashion field very fierce. If they want to occupy a place in this field, they must constantly innovate. It is easier said than done to bring forth the new, which requires designers to have a steady stream of inspiration and a comprehensive understanding of various cultures.

But it will consume a lot of manpower and money, and it is difficult to take the lead in the market quickly. So many brands will have a lazy idea and a plagiarism in this process. This practice may indeed bring great benefits to the brand in a short time, but in the long run, it will make the brand lose its vitality and is not conducive to the sustainable development of the brand.