E-mail marketing case 1
In 2009, Uniqlo entrusted China's marketing work to Cosmic Consulting (Shanghai) Co., Ltd. ... After professional analysis and comparison, Cosmic chose Shanghai Ye Yi Network Technology Development Co., Ltd. as a tailored e-mail marketing solution for Uniqlo, making e-mail an important marketing channel for Uniqlo. Shanghai Ye Yi Network Technology Development Co., Ltd. was established in California in 2004, and is a leading franchised mail marketing service provider in China.
By sending an email invitation, Taobao members interested in Uniqlo will be transformed into active users of Uniqlo. Send emails and magazines to new and old members regularly, conduct EDM marketing, recommend new products to customers regularly, and improve customer brand loyalty. After half a year of EDM operation, the active users of Uniqlo increased by nearly 70%, and the e-mail marketing channel generated about 20% sales. E-mail has become an important network marketing channel for Uniqlo.
E-mail marketing case 2
Yanwu inn
Like RunKeeper, Salt House Inn, one of the most exclusive hotels in Provincetown, opened on May 2nd this year. Its mail, like its new design and retro style, has the flavor of old America and is pleasing to the eye. There are great pictures in the mail. A closer look reveals that their pictures come from social media. Although it didn't cost a dime more, the picture quality is still good. Webpower China, an e-mail marketing and multi-channel membership marketing agency, believes that the lesson for marketers here is that when using any visual assets, you must make the e-mail look beautiful and dazzling. Whether you use free photos, icons or just your own pictures, don't miss the opportunity for users to find and click on beautiful graphics.
E-mail marketing case 3
Snacks. On it
As a food lover, Nosh. On. It sends many delicious recipes to my inbox by email every day. The layout of each email is mainly divided into three different parts: chefs, recipes and suggestions. This means that the user knows the email like the back of his hand and doesn't have to find out which part of the email content is the most interesting. Besides, I also like the upper right corner of Nosh. Open. Email? Forward it to a friend? Call button, simple and atmospheric, very easy to remind users to share, webpower China reminds that forwarding friends is conducive to communication and word-of-mouth marketing.
E-mail marketing case 4
British+company
A basic element of the mail subject line is the expected value of the preset mail content. For example, if you will provide coupons to users, you want your users to know that the email contains coupons through the subject line. Doesn't it look simple? However, according to the observation and research of domestic mail marketing and multi-channel marketing service organization webpower, this is not the case. Setting expectations and then realizing them in the mail is not only easy for marketers to ignore, but sometimes it is really difficult to do so.
Brit+Co is the world's leading creative life community, and it is also a startup company that aims to provide more creativity for daily life. I recommend Brit+Co for the following reasons: First, tell users in the subject line? Stop watching? . Then, you immediately saw the following nine suggestions for dressing, and of course, beautiful photos. Although users have to click to see all the clothes, the expected realization will make users feel trust, and users will naturally be willing to click on the email.
E-mail marketing case 5
Uber
Uber is a start-up company engaged in on-demand taxi service. As far as design is concerned, Uber's email is like a cake, which is super easy to browse and digest without even reading a copy. The purpose of this email is to let users know about a new product, not to promote the transformation of sales leads. From the beginning of the email, Uber is very clear about its purpose? Cheaper than taxis? Slogan, do you want it? 30% cheaper than a taxi? , and then tell the user the latest rate, etc. Uber knows how to use design step by step to better convey this message.
E-mail marketing case 6
BuzzFeed
BuzzFeed is an American news aggregation website, which has achieved initial results in its operation mode and business model. Its email has a clear, short and impactful theme and preview text, which is in harmony with the rest of the content. In particular, the preview text works well with the subject line. For example, if the subject line is a question, then the preview text is an answer; If the subject line is a command, the preview text will show the next step of the command logic.