This story revolves around three entrepreneurs-I really want to call them little boys, idealistic, willful, inexperienced and reckless.
Wei, Jin and North China, a continuous entrepreneur in Beijing, a fresh e-commerce company enjoyed riding, rushed up to everything and then lost repeatedly. At the beginning of the movie, he lost all his money again and stood on the roof trying to jump. At this time, Peng Xiubing, an excellent courier, had to ask him to sign for the courier, so he was saved.
Peng Xiubing, a child in the mountains, worked as a courier in Beijing for 10 years, saved a huge sum of190,000, and wanted to go back to his hometown, a remote mountain village, to start a business and start a courier. When I delivered the last courier, I said, "Hey, why is there no one in your company? I didn't know you were on the roof until I asked. " Saved Wei, Jin and North and picked it up in the village. Wei, Jin and North left with him because there was a Chinese medicine practitioner or psychological counselor like him, an old man with a sage demeanor, who let him lie on a hypnotic couch very similar to classical psychoanalysis, talk about metaphysics, and then tell him where to go and where to have friends, Hunan, Hainan and Yunnan.
The situation in this village is not quite like China in 2020. I mean that the screenplay should have been written on 20 13-20 18, and the time went forward by three to five years. In some remote mountain villages, it will be like this: no one will buy online, no one has heard of online shopping, and the cement road has not been repaired. Every household has to chip in, and the village head is the leader.
The villagers in this tea village have a hard time. Dealers depress tea prices and young people go out to work.
Peng Xiubing bought a shop here, recruited people and shouted slogans, but Wei, Jin and Northern Wei Dynasties were helpless and upset, as if explaining to Xiaomaowa why one plus one equals two and why there is no demand here, so there is no business. Then, there is no demand, and these two create demand: villagers will not buy online? Is it difficult to learn? Then give them money, and they buy things for the villagers, so there is a courier. Then, because of the need to repair water and dirt roads, every household needs to pay a fee. When everyone has no money, they have to pay it back one after another. After their dispute, Peng Xiubing returned them to the villagers.
The money is gone.
In the process of delivering the courier, they found that a courier belonged to the "dead" Li Shaoqun. As a result, they sent it to the back hill and found that the man was not dead, just because he was an alien and wanted to cut down tea trees and grow coffee, so he became a "nameless person" in the village. Don't ask, just ask. He's dead, and he's been dead for years.
Li Shaoqun's coffee beans are delicious, and no one in the village understands them. Wei, Jin and Bei who brought them back all know them. They talked about the aroma and taste of a bunch of flowers and fruits in the same tone as wine.
Wei, Jin and North paid no attention to Peng Xiubing, but were very enthusiastic about Li Shaoqun. Nobody asked about planting trees for ten years. Wei Jinbei sent his beans to the jury of the international competition and won the silver prize at once.
So, three people started a business in partnership. Wei, Jin and Bei do e-commerce and express delivery, and Li Shaoqun makes coffee.
This actually corresponds to three different types and personalities of venture partners. Wei, Jin and the north, management; Peng Xiubing, channel; Li Shaoqun, product.
Combined with my own experience, I will talk about these three people who make me feel very kind.
PS, I am talking about the division of labor in the entrepreneurial team, which has nothing to do with the specific screw titles such as chief operating officer and PM in the workplace. Listen to it ~
In entrepreneurial projects, the operators are just like Wei, Jin and North China. They know everything about strategy, venture capital, public relations, e-commerce, channels, products, planning and financial calculation. When you hit the nail on the head, the poison tongue turns to the poison tongue, and there are often golden sentences that you can't wait to take a notebook and write down immediately. However, their own work level is really ... spicy eyes, especially after starting their own business, their personality weaknesses have been magnified. How can they find this product so anxious, depressed, neurotic and sensitive? What a pity.
If you have the skill of killing dragons, you can do whatever you want.
As soon as Wei, Jin and North appeared, I cried and laughed ... with feelings. Isn't that me in Beijing? Every word and deed, expression, even walking posture, natural waste in the depths, and the kind of confused and complicated power that is a little lovely in the depths are all very similar to those I used to-persistent depression, intermittent excitement, drugs prescribed by psychiatry like honey beans, sleeping pills ranging from one to four to 10 tablets, and I am always in a trance and afraid to get close to the window and plunge into it.
Not melodramatic or funny. The pressure is really great.
Later, on a small slope in Yunnan, he said, "I have worked in the tallest office building in Beijing for two years and have never seen it."
International Trade Phase III? What a coincidence. Me too. Although it was foggy most of that year. When the weather is clear, the scenery is still good.
However, no matter how high the office building is, it only exists in the cold reinforced concrete jungle, and the vision it can provide is only so much.
17, I sent a douban broadcast:
You read Drucker and kazuo inamori, learned about Greece, Rome, Song, Tang, Han and Qin, learned hypnosis NLP, and meditated to correct your thoughts. You walk into a 5A office building near the Third Ring Road, take the elevator to a conference room at 50F, wear three or five light make-ups, seven or eight formal suits, and talk about strategic objectives, progress and KPI. Some people laugh like idiots, some argue with you, and some roll their eyes. You don't know, it's not enough self-struggle or something wrong with the historical process. In short, it's absurd and disgusting, but you have to endure nausea and continue to watch.
What about the traffic overlooking thousands of tall buildings on the tallest office building? The farthest place that humans can see is the stars. You don't need to stand very high to see the stars, you just need to walk gently towards the sunny and quiet night.
For example, in the Wei, Jin and Northern Dynasties, we can point out the maze, reprimand Fang Qiu, and let the most ruthless night blow the best. We spend twenty or thirty pages of PPT entangled with investors, which is tens of millions. To put it bluntly, it is the donkey that grinds capital.
I don't have to jump out from the bottom of reinforced concrete. I really think that I can change the world as long as I can grasp the tuyere, hot spots, VC, traffic, big data, blockchain, artificial intelligence, AI, cloud computing ...
Maybe it's time for some netizens to blackmail me. Isn't the world changed by so many important and advanced technologies?
What are you, junior high school history? History is created by the people! All right.
At the beginning of the film, Peng Xiubing wrote Wei Jinbei's golden sentence, "I used to think that things failed only because things failed, and people did not fail." Similarly, "whether this project is successful or not, we can all grow from it." It was also a sentence I often used to encourage my friends at that time.
"No one started to succeed. Ma Yun also started his business five times. The book written by Mei Tuan Wang Xing lost his life nine times. He worked hard for nine companies to create a listed company. Where can we go? Can't afford to lose. " It was also the irony that I often talked about at that time.
But is failure really just one thing? Know what it feels like.
If a person is serious, persistent and smart. But he always fails. He can't do anything. This person will grow up. Why?
There is a saying in Jack London's White Teeth: "Sir, it came back from hell. You can't expect it to be a perfect angel. "
According to psychological experiments, a dog, if you put it in a high wall and give it an electric shock, will always struggle in pain, but there is nowhere to escape. Then, he can't escape, and no matter how much you electrocute him, he will shrink into a ball. Even if you lower the height of the wall and shake it, it can't escape. Learned helplessness.
It is the hero who loses and fights repeatedly. After most people have been defeated repeatedly, it is not difficult to understand that I am not proud at the age of 30 and I am still worried about my gratitude, isn't it?
Failure will become his habit and his way of thinking. But he was unwilling, and the whole person would be in such a painful state in Wei, Jin and North China.
Do you think that no matter what you tell him, he can tell you a lot of ideas, theories, experiences and demonstrations, which are strict in logic, step by step, quoted from classics, easy to understand, and make you suddenly enlightened?
Then ... he said to you, "Forget it, you can't do it."
Well, I think some people say he is "mourning", mourning. Ha ha ha, isn't it?
It's not funny. How can this man live like a dog?
I was older than him then. Liu Haoran is very good-looking. How can a depressed person look so good? This is not scientific.
And how did I dog then? Let me tell you an embarrassing story about me.
At that time, new media operations were recruited and two-way choices were made. A shy and steady little brother, but a little scholar temperament, finally joined the job. Get along well.
After we all left, he said to me, "I don't really want to work under a female leader." But you, I think you must be the kind of female leader who is kind-hearted and not picky. "
I'm actually quite happy to hear that. You don't wear anything to flatter. I guess, huh? Boy, you are so good at talking, why don't you say something else?
I stared at him with special expectation.
He went on to say, "When you interview me, look down at your resume. I saw that your head was covered with dandruff, and you looked up and smiled stupidly, and your face and mouth were peeling. " I feel that this leader is definitely not the kind of person who is particularly concerned and persistent. "
All right! Choosing a leader is a strange idea, the boy is sure.
Just ... before this happened, if someone told me that I could recruit a good friend with my face value, I might still think it was normal. I look very kind and lovely. But people told me that it was because I had a low face value, so he was very reassured about my character. this ...
Now that I think about it, I have to wait half a day!
Peng Xiubing is like some outstanding people I know who are engaged in sales and channels. One of the characteristics of these people is that they are particularly good at being human. I said this without any derogatory meaning, divorced from all vulgar tastes and oily.
A person who can be trusted when dealing with a specific individual, especially good at dealing with people and capitalization.
For example, the Wei, Jin, Southern and Northern Dynasties said to Peng Xiubing, "One day it rained heavily in Beijing, and I saw that you were soaked to the skin. However, the courier box given to me is still dry. " It is their instinct to be serious, responsible and considerate of others. Peng Like Xiubing also has a high EQ. How could they be mean to him in Wei, Jin and North China? Even if they are indifferent, they refuse his enthusiasm with the attitude of "I'll tell you what you know". But he continued to introduce it cheerfully, which made people lose their temper.
As long as he thinks you are worthy of association, he will stick to you until you feel his sincerity and persistence.
Peng Xiubing knows very well who is worthy of cooperation; He also knows very well what he doesn't understand, so as long as you tell him seriously, he will shut up. And the questions he asks you will make you feel that you are smart, decent, sincere and very important to him. This requires a very high emotional intelligence.
The most precious trait of such people is that no matter how many blows and setbacks they suffer, they are always optimistic, always positive, always focused on their own goals, simple-minded and never give up.
At first, the two men bought things for the villagers online. After the return period, the villagers came to refund the money, and Peng Xiubing decided to return it.
People in shopping channels value honesty and word of mouth most. Every stronghold they set is their city, and they will attack the city at all costs.
As for those of us who do business, we usually look at problems on our own with a more "comprehensive", "holistic" and "long-term" perspective, and we will not allow them to make promises indiscriminately, so don't ask about things that are promised indiscriminately! Asked if there was no, so he felt that the buckle line was unreasonable. The rules were rules, but they were not grounded. As a man, there are many things more important than money! Laity!
When Peng Like Xiubing started his business, many people got a product in a muddle, regarded it as a treasure, and then tried their best to sell it. If it sells well, it is also a coincidence that most of the distribution will not be sold now. There must be people like Wei, Jin and North who will tell him earnestly that business is not like this. The real business is to find the demand, meet the demand, seize it, brother, and so on. However, the level of Wei Jinbei is reflected in being able to make things clear. To do things, you have to be like Li Shaoqun.
Li Shaoqun, a coffee grower, my first impression when I met him was the Indian version of Jobs. It's just that the simple, paranoid and persistent temperament is a bit like Joe's father, but he is given a minimum configuration in all aspects. Ah, fortunately, at least it belongs to human beings, that kind of feeling.
Some things in the movie have nothing to do with the facts. For example, growing coffee suddenly won the international silver award for Justice, and it has developed since then. It's like forcibly opening the golden finger. What a cliche story;
Yi verbally rejected the acquisition of 6 million by the international giant. Why? For the feelings of home and country. Awkward again.
But from the microscopic individual experience, the personality of product manufacturers is mostly like this. The products that make things happen are mostly the same.
People around you won't understand you when things start. Especially your important stakeholders, family members.
Because he cut down the tea tree and planted his own coffee, he was ordered by the village chief's father not to mention him and was kicked out of the clan? This is not just happening in rural areas.
Not only can you not make any money at the beginning of your business, but your family will spend a lot of money and your family income will drop sharply; The problem that you have no time to spend with your family will also greatly affect your family life; The problems to be considered in starting a business, even if there are professional managers at home, can't help, and there are ideological barriers and they don't understand each other.
Entrepreneurs' families will be angry when they mention this person, especially in the early days. He died, not to mention this person, and life went on as usual, which was the gentlest treatment. More entrepreneurs are faced with whipping or driving away the bodies at home: Are you dead? Don't talk nonsense until you are dead. You have to finish this, this, this and that thing I asked for. Your wrong idea is useless. Why don't you do as I say?
Mama, Li Shaoqun is lucky to have a quiet hiding place in the back hill.
People who decide to make products will also be silent and disappear in social situations for a long time. Where do people who concentrate on their work have so much time to fight for afternoon tea and shoot nine squares? For a long time, my friend's impression is, where is this person?
I don't know
What the hell?
I don't know
Do you know that?/You know what? Do you know that?/You know what?
Probably? But it seems that I have been busy for a long time and have not come up with anything useful. ...
So what can we do? Everything you do has sacrifices and costs. Every gift that fate gives you is secretly marked with a price. Gifts are one of the most expensive gifts.
Do you want to use your talents? Do you want to pursue your dream? Do you know what you're dealing with? Have you figured out how to choose? Looking back, life is devastated. If you can reconcile, you can reconcile. Maybe it's too late. But the initial time. If you spend time here, you must have missed it.
Will you regret missing it? Or regret, regret, is also part of life.
When I think of things I regret in my life, plum blossoms will fall all over Nanshan.
If you really believe in your talent, plant trees well. As long as the beans are good enough, there will be operations like Wei, Jin and Bei to help you out. As long as the product quality is excellent, then fame and money will follow.
If you are a product, facing the acquisition of giants, they say, I will give you money, but the product should be done according to my standards and expectations. You can't negotiate a good price with them and sell it without any burden, as in Wei, Jin and North China.
It's not about money. Just like a big boss told you, my family thinks you are not bad. Although I don't think you deserve it, I can give you a bride price of 6 million if you have to. Say it first. okay. When you come to my house, you must abide by the rules of my house. You can live without yourself, but I'm afraid you can't turn over the sky.
You will be as angry as Li Shaoqun and let them take the money and leave.
Competition between money and autonomy is very common in commercial society. In the open news environment, we can see the news that a unicorn company negotiates with multi-party investment institutions and finally accepts who will invest and who will not.
It's not all about price and proportion. Since this team can make eye-catching products, it must put its uniqueness on making money or not.
If the investment institution does not recognize its uniqueness and only votes according to the market trend, when investors say to give up their uniqueness, or ask for conformity, or buy products, if you really love your products, rejection is the wisest choice. (Of course, real investment institutions will not just say, I want to hide you, I will buy it. But this is the essence of the matter. )
If you want to make a product, don't be deceived by those successful product teams who are wise after the event. You listen to them all day about user perspective, market thinking, customer first, bullshit.
People who make products don't think so when they create from scratch. What they think is, "I want to present my best self to the world." It's that simple.
Although they think they are special and talented without corresponding achievements, which damages interpersonal relationships and practical interests, they are listed as one of the diagnostic criteria of narcissistic personality disorder in DSM5 (Handbook of Diagnosis and Statistics of Mental Diseases). If you add the illusion of infinite success and think that you should obey his expectations and disagree with others' feelings and needs, then … In fact, many people who start their own businesses from products are just like being mentally ill. As long as it's done. This kind of products have unique personality charm.
The plot needs to mold Li Shaoqun into a talented player. In fact, there is no genius in starting a business, and fate just keeps drawing prizes on different tables. If we happen to be at the poker table when we arrive, we have a chance to win the prize money. When we drive to what we are doing, we will win a grand prize. We will win some small prizes when we drive into our field of concern. That's all.
Those capital predators don't say anything, and ordinary people's entrepreneurial gambling is basically there. But now, after all, people from different backgrounds will have different fates.
When the God of Destiny doesn't care, the Wei, Jin and Northern Wei Dynasties will change watches, so he failed in any way. The more chips he changed, the less he lost, and finally he lost to the rooftop.
Peng Xiubing can get to the bottom of it. Even if I hang myself, I will hang myself on a tree with a crooked neck! Unless there is a former loser like Wei, Jin and North who tells him common sense.
Wei, Jin and Northern Wei were really gentle people. Although I am starving myself, I will give a hand when I see someone drowning.
However, Li Shaoqun never wanted to be taken care of. He just overcame all difficulties, gave full play to his talents, and both employers and employees had a good time! For people like Li Shaoqun, fame and money are not the most important things. The important thing is to realize your wishes and do your best.
It is "initial heart."
In fact, most entrepreneurs or people with entrepreneurial ideas in Beijing are from Wei, Jin and North China. (including this plate of chicken)
The reason why we are afraid of failure is because we are all small-minded speculators, all babies and all naive. We are afraid of failure because we don't want to engage in a career all our lives; We are afraid of failure because as long as we don't make money for a year or two and our peers don't succeed, that's failure.
Can such a person achieve anything? Maybe. Depends on whether he has been tossing. Some people fail to start a business and go back to work, which can be said to be a failure in starting a business. Because entrepreneurial experience has no advantage compared with office workers, but it is still a disadvantage. Boss, are you going to draw me a cake? I draw cakes better than you, so what can the boss do?
But as long as you continue to start a business, you will fail, be decadent and be depressed. Not a result, just a process. Failure to start a business is useless for going to work, but useful for starting a business. Corrected personality weakness and revised entrepreneurial direction will give you an advantage over other entrepreneurs.
If a person wants to achieve something, he still has to believe in something.
Comedy is comedy, why do I say absurd?
What can you do after you finish? I think this script should have been written on or before 20 18, and there are some soft and wide-ranging innuendos in the film. In the past two years, relevant companies have been rated as Hedong Hexi.
For example, at the end of the film, a group of riders in red rushed to the countryside with smiles on their faces, which made it hard not to think of JD. COM's e-commerce strategy in the countryside a few years ago; In the corner downstairs of the office building, there is a sense of national pride in tasting Chinese coffee, and it is hard not to remind people of Rui Xing who was talking about China people's own coffee every day.
Although he didn't say he was an official, his family business was dying, his wealth was rich, and his gold and silver were exhausted; Kindness, closeness, ruthlessness and clear retribution. It's not that bad. However, one founder always talks about simplicity, while the other abducts national feelings and then does nasty things, which has also been strongly countered by rounds of public opinion. Therefore, this year's film, with simple feelings and national pride as visual symbols, looks … strange and absurd.