(1) Spiritual products can entertain people.
Entertainment is one of the basic natures of human beings, and the pursuit of happiness is a physiological instinct and desire of human beings. It is also the basic function of many spiritual products, especially cultural products, and an important criterion for judging whether it is a masterpiece. People pursue happiness and enjoy it, not only to meet their physiological needs, but also to make people's body, mind and psychology develop normally. What is more important is to create a happy mood and an entertaining and harmonious lifestyle, so as to maintain the healthy and sustainable development of people's productive forces. Creating happiness and spreading happiness are the primary and basic functions of many spiritual and cultural products. Spiritual and cultural products that can entertain people can often stimulate people's desire to watch or participate, and play their functions of educating, inspiring and shaping people in the process of entertainment. Otherwise, without entertaining and attractive spiritual and cultural products, even the best ideological education can't play its role. The first generation of leaders in New China have a good understanding and feeling of the feature that spiritual and cultural products create happiness and have a good influence on people's body, spirit and production state. Premier Zhou once said to people before his death: "Chairman Mao doesn't go to the theatre like us. He went to the theatre mainly to have a rest. Comrade Chen Yun is very weak and tired. He needs another environment to rest and listen to pingtan in order to do more work for the party. " Premier Zhou also frankly said to himself, "Sometimes I want to have a rest by watching mindless dramas and movies." Liu Shaoqi also said: "It's good to have a rest after watching the opera, which makes people feel happy. Doing a good job in entertainment and rest will help people give full play to their socialist enthusiasm. "
Today, with the rapid economic development, obviously accelerated pace of people's work and life, and greatly improved material and cultural living standards, people's nature of pursuing happiness has not deteriorated, but has become stronger and stronger, with higher and higher tastes. Therefore, spiritual products and cultural services with the main purpose of selling happiness are very popular in the market. It is the requirement of the times and the only way to prosper culture to produce more ideological, entertaining and ornamental spiritual products.
(2) Spiritual products can educate people.
Since ancient times, China has fully realized that culture has the function of ideological education, and the so-called "culture carries the Tao", "platform education" and "entertaining education". Legend has it that China regarded culture as a tool of education in the Yao and Shun era. During the Spring and Autumn Period and the Warring States Period, the educational function of culture was paid more attention. Xunzi put forward in "On Music": "Husband's vocal music is also deeply involved and quickly transformed. Therefore, the first king wrote sincerely. " Confucius highly praised the educational function of culture from the perspective of "self-cultivation, keeping the family in order, governing the country and leveling the world" The so-called "starting with poetry, standing in ceremony, and becoming happy"; "Changing customs, not good at rites and music, settling down and governing the people, not good at rites and music"; The purpose of making rites and music is "to teach people to like and hate, but to oppose the meaning of human nature." Zhu Yuanzhang, the founding emperor of the Ming Dynasty, paid special attention to "high platform education". He said: "Every family has five classics, four books, cloth, glutinous rice and millet. The brilliant Pipa Story is like mountains and seas, and a rich family is essential. " Zhu Yuanzhang also stipulated in Daming Law that the stage performance at that time must "persuade people to be good". During the period of socialist construction, socialist spiritual and cultural products have played a great educational role. For example, Deng Xiaoping, the chief architect of China's reform and opening up, said in the article "Message to the Fourth Congress of Literary and Art Workers in China": "Whether it is to meet the needs of people's spiritual life in many aspects, or to cultivate new socialist people and improve the ideological, cultural and moral level of society, literary and art work bears important responsibilities that cannot be replaced by other departments."
Many excellent spiritual and cultural products at home and abroad have played a very good role in educating people. China's ancient books for teenagers, such as San Zi Jing and Thousand Poems, have long instilled Confucian social ideals in the form of children's enlightenment, telling that in the family, fathers and sons are filial, brothers and sisters respect each other, and husbands sing along with women, taking Qi Mei as an example. In the country, the monarch is loyal, the princes are in harmony, the monarch and the people enjoy happiness and long-term stability, and in the society, good neighborliness is emphasized. This has played a very good role in maintaining social order. After the founding of New China, novels such as How Steel was Tempered and The Story of Zoya and Shula imported from the Soviet Union became excellent books for young people in China at that time, which effectively cooperated with the ideological education of young people and played a great role in cultivating them to establish a correct outlook on life, world outlook and values. Long March, Yan 'an ode, the Eighth Route Army, founding ceremony, Chongqing negotiation, fierce fighting, bright sword, historical sky, years of burning passion, absolute power, national cadres, Jiao and China in the new period.
(3) Spiritual products can inspire people.
Inspiring people is the remarkable feature and important function of spiritual products. Max Dessault, a German aesthetician and psychologist, wrote in the book Principles of Aesthetics and Art: "Music binds people together like a rope in all occasions that stir people's emotions. Music can especially ignite religious patriotic enthusiasm. " An inspiring story about China's ancient music is recorded in The Great Biography of Shangshu. Legend has it that Zhou Wuwang conquered Zhou and led an army to attack the capital of Shang Dynasty. On the eve of the decisive battle, Zhou Wuwang led the soldiers to sing and dance around the bonfire outside the city, which inspired the soldiers' morale, spirit and fighting spirit, and inspired them to unite as one, so as to destroy the situation and overthrow Shang Zhouwang's brutal rule in one fell swoop. In the summer of 1942 during World War II, German invaders besieged Leningrad in the former Soviet Union on a large scale. German planes and artillery bombed the city crazily, and the city was in ruins, lacking food, and the casualties were getting bigger and bigger. The situation is very serious. However, at the beginning of the general counter-offensive, the commander-in-chief of the front line in Leningrad had a whim and decided to organize rehearsals and play the Seventh Symphony composed by meritorious composer Shostakovich, with the theme of praising the heroic patriotic war, so as to boost morale and spirits. On August 9, when the Seventh Symphony was finally played in the concert hall in Leningrad, the music flew into every house in Leningrad by radio waves. Thousands of men and women in Qian Qian were extremely excited. They carried submachine guns on their shoulders and shouted "long live the motherland!" Slogan, unite as one, with indomitable spirit, not afraid of sacrifice, braved the enemy's gunfire to charge ahead, and finally defeated the invaders. The novel Uncle Tom's Cabin by American woman writer Mrs. Stowe reveals the tragic fate of black slaves and greatly promotes the American people to participate in the abolitionist movement and the Civil War. 1862, President Lincoln met Mrs. Stowe at the White House and praised her for "this little woman wrote a book that started a big war". In the period of socialist construction, excellent spiritual products can still inspire and inspire people. For example, 100 patriotic movies, 100 patriotic books, and 100 patriotic songs have effectively cooperated with the patriotic education for young people and are still playing a role today. In recent years, colorful, healthy and entertaining cultural activities have been held from top to bottom around a series of major political activities to commemorate the 80th anniversary of the birth of China * * * Production Party, the 0th anniversary of Mao Zedong's birthday 100, the 0th anniversary of Deng Xiaoping's birthday100, the 60th anniversary of the victory of the Anti-Japanese War and the 70th anniversary of the victory of the Long March.
(4) Spiritual products can shape people.
When describing the ideal state of the future society, Marx put forward that capitalism is "a social form with everyone's all-round and free development as its basic principle". This shows that people's all-round free development is the main feature of capitalism, the ultimate goal of social development and the inevitable requirement of building a harmonious culture. Culture is an important way and means to promote people's all-round and free development. Because people's all-round free development includes the development and improvement of ideological and moral, scientific and cultural qualities. Without the pursuit of lofty spirit, the demand for elegant culture, high ideological level, high cultural accomplishment, competent professional level and the ability to cope with various social contradictions, this person cannot be a person with all-round and free development. Therefore, we should provide more and better spiritual products for the public, enrich people's spare time, cultivate people's sentiment, stimulate people's fighting spirit, invigorate people's spirit, broaden people's horizons, improve people's ideological and moral, scientific and cultural qualities, enhance people's skills, and promote people's all-round development, so as to shape people into a noble person, a pure person, a person who is free from low tastes, and a person with ideals and ambitions.
In today's world, culture, economy and politics blend with each other and play an increasingly prominent role in the competition of comprehensive national strength. The strength of spiritual products is deeply rooted in the vitality, creativity and cohesion of the nation, and the production of spiritual products will play an increasingly important role in promoting social and economic development and the all-round development of people.