The full name of CIS is CorporateIdentitySystem, which is a management technology to improve corporate image. Enterprise identification system is mainly composed of enterprise mental identification, enterprise behavior identification and enterprise visual identification. These elements are interrelated, interactive and organically coordinated.
Visual recognition system is a unified visual symbol system with systematic application. With a complete and systematic visual communication system, the abstract semantics such as enterprise concept, cultural characteristics, service content and enterprise norms are transformed into specific symbolic concepts, and a unique corporate image is created. VI includes core elements and application elements.
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The role of visual recognition system
Visual identification system embodies the most spreading and infectious part of enterprise identification system and is accepted by the public. Using the unified visual symbol system, the audience can quickly identify and recognize the brand image of the enterprise or product, which can play the most effective and direct role in enterprise propaganda and enterprise identification.
Visual identification system can identify the whole brand, unify the complete visual image and build a modern and international brand through basic norms such as logo, standard color and special font, and application norms such as office affairs, publicity and identification, and outdoor environment system.
Baidu Encyclopedia-6
Baidu Encyclopedia-Enterprise Identification System