Brand marketing strategy should first consider industry analysis, customer group analysis and competing product analysis. Only by thoroughly understanding your target customers can you better choose marketing channels and determine the marketing content orientation. The goal of marketing is differentiation. The common presentation forms of a market analysis report are: data chart, research report, user portrait, PEST analysis, etc.

brand positioning

Drucker, a master of management, has always stressed that the achievements of enterprises are external, so where is the external competition? 1969, Jack Trout gave the answer: the achievement of an enterprise lies in the mind of its customers. Only by occupying a favorable position in customers' minds can we win customers' priority and enterprises get good business performance.

The basic method of positioning is not to create new and different things, but to change what already exists in people's minds and reconnect those existing connections. Positioning is brand differentiation, which occupies a dominant position in a certain aspect.

Brand positioning needs to consider market positioning, crowd positioning, image positioning and so on. Common presentation forms include: axis positioning, SWOT analysis, user portrait, etc.

Product strategy

The product strategy aims at putting forward reasonable product suggestions, including product planning, price positioning and channel positioning, through the previous market analysis and brand positioning, so as to form an effective 4P combination and achieve the best results.

brand design

Brand design is generally composed of brand visual system and brand language system. Brand language system includes brand concept, brand language, brand introduction, brand story, language style and speech planning.

Brand visual system includes brand LOGO, brand mascot design, product packaging design, e-commerce page design, application system store/store design, publicity materials design and so on.

brand promotion

Use traditional media to smash advertisements, or carry out content marketing, SEO/SEM marketing, precision marketing, new media marketing or event marketing and experience marketing on digital media.

These brand promotion methods are designed to continuously improve the exposure of enterprises, highlight their own brand characteristics and personality, distinguish them from other competitors in the market, and let more consumers know about products and make choices quickly. Friends who are willing to create brand differentiation can find Zhuopu brand strategic marketing consulting for counseling. The company is not only experienced, but also has achieved very good results. Interested friends can search for it.