Apple's copywriting design has always been a hot topic. When the new model went on the market, they slogan "One like you, there is this pair".

In the front, I boasted about a westward journey, and then I added this pair, especially the two products launched this time.

In fact, compared with copywriting, Apple official website's picture design is more intriguing, and its minimalist style is deeply rooted in people's hearts. We can see the shadow of Apple in the design of many websites.

Among the many details that give people a delicate feeling, the application of shadow effect is essential.

Every time I open Apple official website, I will be deeply attracted by its simple and atmospheric design.

Apple's official website

In these exquisite details, the shadow effect is indispensable. Look:

Scene 1: Show ipad pictures on the side.

Have you noticed a faint shadow on the edge of the iPad? Does it create a good three-dimensional effect?

Scene 2: VR helmet is displayed on the front

Give a VR helmet? Add the shadow of a dome light below, does it look very spatial?

Scene 3: Show some details of the ipad from the front.

Didn't you feel the height of the product by using the long shadow effect?

Ok, today we will use PPT to imitate Apple official website to do the following three commonly used shadow effects:

First, the outline shadow.

This effect is the easiest to make:

Select a picture and format it with the right mouse button;

In the effect tab, the first one is the setting of shadow effect;

By default, we are provided with 23 shadow effects. We choose an external shadow effect, just set the parameters.

Second, the top light shadow.

This shadow effect is to imitate the light shining from the top of the object, and an oval shadow effect appears below the object. The key of making is to set a soft edge effect.

Third, the production of long shadows.

In fact, the production of the long shadow is also very simple, and it can be completed quickly in only four steps:

Ok, here, the three common shadow effects in our PPT are all done. You see, the shadow effect is used in PPT, and the effect is particularly good!

The following case effects are all from the PPT template of Wang Huang @ Simon _ Gao Jiawen:

Isn't it great?