Roewe's "Taste Technology"? The brand core values of "knowing and doing in one" express the determination and confidence of SAIC passenger cars to inherit the advanced technology of international cars and create new classics of international brands with international vision and innovative ideas, which will create a brand experience with unique taste, confidence and enterprising for consumers.
Extended data:
Since its establishment, Roewe has formed five vehicle platforms, and dozens of products have been successfully put on the market, covering a wide range of fields such as mid-to high-end cars, Volkswagen cars and off-road vehicles. , established a good brand image, and formed a wide range of product line layout that is synchronized with the development trend of international automobile technology and covers all market segments in the mainstream passenger car field.
The naming of Roewe brand fully embodies the differentiated strategic thought of "building an international brand from a high starting point" of Shanghai Automobile. Roewe brand has made a breakthrough in the mid-to high-end car market, which shows the strong comprehensive strength and competitiveness of Shanghai Automobile. The breakthrough of independent brands in this field is a step that China's independent automobile industry must take to develop healthily.
However, Roewe is still relatively vacant in small compact hatchback models. However, the three major pieces are always based on the product of joint venture with GM, and without its fixed Roewe core culture, it cannot reflect the connotation of domestic independent brands.
Compared with old independent brands such as Geely and Great Wall, there is still a long way to go. However, in the future field of science and technology and new energy, Roewe is still in the main camp of its own brand cars.
Baidu Encyclopedia-Roewe