There are two arrows in the symbol, up and down, which reflect the interaction and flow of information, reflect the dynamic transmission and promote economic development or progress. At the same time, it also means a letter "2 channels", which is a variant of 2. The middle of the sign is like an hourglass, reflecting the variables from top to bottom and from top to bottom, or the exchange and communication of information has caused unlimited economic growth and prosperity inside. The red logo is a challenge on TV, representing China. It echoes the red color of CCTV C.

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Logo reflects that the financial channel has global financial information, which is released through the platform operation of the channel, forming a multi-dimensional win-win situation. The logo harmoniously combines the slogan of "value everywhere" with the elements of "wealth fund" and the second set of central government, and cleverly avoids some difficulties.