1.2022 marketing planning scheme
1. Activity background: At present, catering has entered the off-season, the rate of customers returning to the hotel for dinner is very low, and the rate of individual guests in the lobby is very low.
Second, the purpose of the activity:
1. Expand the popularity and influence of the hotel, stimulate consumption and increase the hotel turnover.
2. Stimulate individual customers.
3. Promote the thank-you banquet to lay the foundation for the thank-you banquet in July and August.
Three. Activity objectives:
Hotel turnover reached 600,000 yuan/month.
Four. Activity time: x month x day -X month x day
Verb (abbreviation for verb) activity information:
(1), Children's Day (X month X day -X month X day): Make two packages: 78 yuan for 4 people; 6-person package 108 yuan.
(2) During the college entrance examination (X month X day -X month X day): economic nutrition package: three-person package in 68 yuan; Package for 5, 98 yuan.
(3), the whole month activities (x month x day -x month x day):
A, eat 100 to get the 50 yuan coupon, and consume 100 to get the 50 yuan coupon; Coupons can be used for consumption. The consumption time is less than one month, and each table is limited to 200 yuan.
B, send beer as soon as you enter the store (according to the number of customers at each table, each person 1 bottle, only for class use, not packaged).
C, banquet up to three tables, each table consumption of any kind of wine, gold seed series, 1 bottle of the same variety of drinks (one bottle per table).
D, consume two bottles of genuine version of Golden Seed Series, and get 1 bottle.
(4) For Teacher Xie's banquet, four package series can be launched (considering the affordability of students, it is suggested that the price should not be too high): 299 yuan/table, 399 yuan/table, 499 yuan/table and 599 yuan/table.
(5), activity promotion plan:
A, 3 X-stands (in front of the store, cinema, Yonghui Supermarket)
B, in-store projection cycle play
C leaflet (x copies): distributed at the gate of the community and the supermarket.
D, banners (4)
2.2022 marketing planning scheme
First, the theme of the event: Tell your favorite ta loudly.
Second, the activity time:
XXXX year x month x day
Third, the activity object:
/kloc-single men and women around 0/8-40.
Fourth, the purpose of the activity:
Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the beauty salon, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the beauty salon arm itself with all its strength. The beauty salon team carefully creates beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance brand awareness and increase customer trust.
Verb (short for verb) activity:
Activity plan 1: It seems that I like you loudly.
During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.
These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.
Activity plan 2: Happiness is within reach.
At the Singles' Day event on XX, 100% can win the prize as long as customers buy products on the spot. With such a high winning rate to stimulate consumers' desire to buy, every customer participant can participate in the lucky draw. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.
Here, Pristine would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and distributed to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.
Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in beauty salon activities in the future. Of course, if beauty salons can really be lovers, there are also many beautiful women.
3.2022 marketing planning scheme
First, media publicity before the event, attracting a large number of target consumers through promotional activities, forming a wave of participation and purchase, spreading the concept of products and services, and forming word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.
Second, determine the activity content according to the theme.
The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.
Third, the preparatory work before the event
1, information release:
(1), activity information can be published in Loudi radio and television news, because the audience of TV news is every household, and its circulation is 40,000 copies, which is better than other newspaper media.
(2) Loudi People's Broadcasting Station began to publish promotional advertisements on X, X, X and X ... The time is 10 times every day from 8 am to 9 pm.
(3) in front of the new pharmacy center store hanging banners, activity theme slogan, time for x month x month x day.
4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 30, so please don't queue up too early.
(5) Pay attention to adding the right of activity interpretation to the company's content in the corner of the advertisement to avoid causing unnecessary trouble.
2. TV: TV advertisements are flight advertisements, which mainly introduce activities, supplemented by simple product introductions or simply don't mention the functions of products.
3. Website layout:
A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.
(1) Banner with active theme.
(2) Large exhibition boards and backboards that highlight the product image and activity theme.
(3) Hanging flags, table cards, large posters and leaflets.
(4) Information desk, gift (coupon) distribution desk, sales desk, etc.
Personnel arrangement:
(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.
(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.
(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).
4. Public relations contact person:
Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.
IV. Key points of field implementation
1, the staff arrived at the scene first, and took their positions.
2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.
4. The sales staff prepares the sales items and introduces the products to be sold.
At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.
6. The host announced the end of the activity, and the site was temporarily reserved until possible time.
7. The on-site sales desk continues to sell.
8. Clean up the site and keep recyclable items for later use.
V. A summary meeting shall be held at the end of the activity.
It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.
4.2022 Marketing Planning Scheme
1, desk calendar: production strategy: select 12 classic dishes from cross-strait coffee and western food, design each dish every month, and make corresponding preferential activities, and deliver them all before New Year's Day. Consumers can enjoy some preferential policies, such as ordering piano music for free and discounting food consumption.
2.dm flyer page:
Production strategy: reflect the preferential measures of coffee shop's New Year's Day activities, such as giving coffee commemorative gifts and tasting some dishes for free, and distributing them in the form of newspaper clippings and on-site coffee tasting, so that consumers can feel the classics of coffee shop dishes.
3, piano music menu:
Production strategy: famous piano music at home and abroad, simple and fashionable. Consumers can listen to beautiful piano music while eating and tune their favorite music according to their own interests, so that pianists can play beautiful music.
4, coffee tasting console:
Production strategy: pay attention to corporate image, corporate culture and corporate philosophy, which can attract consumers' attention in a wider range, with strong recognition and wide ratings. In addition, the simple classic stories of coffee shops have also won great recognition from consumers.
5. Yi Labao:
Production strategy: Main content: Introduce the origin and enterprise concept of classic coffee in coffee shop. Put it in a conspicuous position on the second floor of the restaurant, with high communication frequency, which adds to the atmosphere of activities.
6. Signs:
Main content: The theme slogan of the event "Successful communication starts from the two sides of the strait" is hung on the roof of the restaurant on the second floor, with dense advertising information, wide audience and long memory time, which is the choice for holding large-scale indoor activities.
7, large food exhibition card:
Production strategy: stainless steel is adopted, which has the characteristics of strong stability, free replacement of advertising content and longest storage time. The main contents are: enterprise concept, the name and price of the classic signature dishes of the enterprise. Put it next to the stairs of the restaurant on the second floor so that consumers can choose their own dishes when they come up.
5.2022 marketing planning scheme
With the development of China's economy, there are more and more new small and medium-sized enterprises. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, and house purchase guarantee for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertising and public information, in order to improve the company's popularity and expand its business. I. Market analysis
(1) Analysis of enterprise operation:
Through the joint efforts of company leaders and employees, our company has achieved good returns. Asset operation is stable. However, one of the main problems that the company is currently facing is its lack of visibility. In order to seek further development, the company must increase its business expansion, further publicize its brand and improve its popularity.
(2) product analysis:
The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and restructuring, and house purchase guarantee for small and medium-sized enterprises. There are few enterprises in our county that can supply this business (the specific figures can be written), so the competition we face is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.
(3) Market analysis:
In recent years, the number of small and medium-sized enterprises in our county has been increasing (the specific data can be supplemented here), and the initial capital chain of enterprises is incomplete. Small and medium-sized enterprises are prone to capital shortage in the initial stage and development process, so we have a huge customer base.
(4) consumer research:
Small and medium-sized enterprises mainly learn about the services provided by the company through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.
Second, the advertising strategy
Obey the company's overall publicity strategy, establish the product image, and pay attention to establishing the company image at the same time.
Long-term, launch a consistent advertising campaign when necessary.
Extensive, choose a variety of publicity methods, pay attention to the way with good publicity effect.
Seize the opportunity and be flexible.
Third, advertising strategy.
(1) Online publicity:
Advertise on websites where enterprises are concentrated. Such as information platforms, local information websites, portals, etc. In addition, a group of network promoters can be used to promote in the major forums that enterprises pay attention to.
(2) TV media publicity:
Advertising in our county TV station. The form is flexible.
(1) Do ordinary advertisements in prime time, and play them circularly.
(2) Business leaders participate in TV programs to promote corporate culture.
(3) Invite TV stations to interview our company. This can show the company's business and corporate culture more deeply.
(3) the paper media publicity:
Publish articles in newspapers and business magazines in our county.
(2) Please make a special report.
(4) Physical advertisements:
Physical advertising is divided into two parts.
① Design publicity color pages and distribute them to small and medium-sized enterprises in our county.
The design of color pages must reflect the company's corporate culture and business scope. The design is novel and unforgettable.
(2) Street advertising space promotion and electronic screen promotion.