Copywriting comes from the advertising industry and is the abbreviation of "advertising copywriting", which is translated by copywriters. It refers to the use of words to express the content of advertising information, which is divided into broad sense and narrow sense. Advertising copy in a broad sense includes the writing of title, text, advertising language and the selection and collocation of advertising image; In a narrow sense, advertising copy includes the writing of title, text and advertising language.
Many enterprises have full-time copywriting, and only when they need to engage in some large-scale promotion activities, do business planning cases, write feasibility analysis reports and other projects with large demand, do they need to seek external cooperation.
In the past, general enterprises would look for companies such as advertising and cultural media to cooperate. These companies generally have professional copywriting and design teams with relatively rich experience, but due to the large business volume and wide coverage, the pertinence will be weak.
With the continuous development of social economy, the requirements for professional copywriting are more stringent, and some copywriting planning companies focusing on text services gradually appear.
Extended data
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