Business philosophy of Uni-President Group Company

[Unified Management and Control] Adhering to the business philosophy of "three good and one fair" of the parent company's unified enterprise group, taking multi-angle management, macro vision and attaching importance to talents as the principle, we have earnestly shaped the enterprise spirit of "honesty, hard work, innovation and progress".

Three good and one fair ~ the starting point of "enterprise heart"

The "three good and one fair" advocated by Mr. Wu Xiuqi means good quality, good credit, good service and fair price.

"Good quality" refers to the development of high-quality products guided by "consumers' interests", so that every unified product can meet the international first-class quality standards, even ahead of the government's qualified standards, become the benchmark of the industry, gain social recognition and become the most reassuring choice for consumers. Within the group, the principle of "all employees participate in quality innovation, continuously improve and create value, and meet customer expectations" is adopted. As a quality policy, every employee of the group knows very well that "when quality and price cannot be balanced, quality should be the first." "This is the initial intention of Mr. Wu Xiuqi to start a business, and it is also the decision to internalize into individual employees.

"Good credit" refers to participating in competition and cooperation in good faith, gaining the trust of relevant manufacturers, not making products that are harmful to health and violate conscience, and not deceiving customers with false advertisements; Carry out the attitude of "observing the gentleman's agreement, as long as you have an agreement with others, you must fulfill it", so that all people who have contact with Uni-President Enterprise Group can establish absolute trust in Uni-President brand.

"Good service" means meeting customers' expectations. As long as customers need it, they will build a stable business partnership, provide high-quality products and services and win customers' love.

"Fair price" is to provide reasonable product prices based on the idea of obtaining reasonable profits in order to pursue social justice of childlike innocence; And uphold the attitude of "taking from society and using it for society", and give back to society if there is surplus.

This plain and simple business philosophy of "three good and one fair" is carried out in every business link of the company from small to large and from the inside out, so that it can be thoroughly implemented inside and outside the organization. The deeper significance behind it lies in enlightening everyone's "mindfulness and good deeds".

Honesty and hard work are the cornerstones of "enterprise spirit"

Mr. Gao Qingyuan, the current honorary chairman of Uni-President Enterprise, has inherited "three good and one fair" as a model of "honesty and hard work" and has become the most important business belief of Uni-President Enterprise. This force pushes Uni-President enterprises to surpass the economic growth of Taiwan Province Province synchronously, laying the foundation for future innovation and progress!

Honesty and honesty to others are the connotations of honesty. The unifier of each post naturally shows a positive, positive and affirmative attitude towards everything, and can take goodness as a thought, morality as a heart, things as a use, morality as a career and morality as a service. As long as their minds are right, there will be no deviation in what they do; Adhere to decent business abroad, establish and maintain long-term friendly relations with stakeholders, care for employees, consumers and the global environment with love and care, and give back to society, employees and shareholders while pursuing profits.

"Hard work" is a major. Entrepreneurs set an example and influence everyone to meet the challenge of every job with a positive outlook on life, which is serious, responsible, gregarious, disciplined, proactive, enterprising, lifelong learning and selfless dedication. When working as a team, no matter from top to bottom, from bottom to top, or among colleagues, we can trust and respect each other, interact sincerely and be grateful forever. When encountering various difficulties in the work, this kind of urging force naturally makes everyone down-to-earth, slow and steady, calmly face, and give full play to the maximum potential and benefits of the team.

In addition, Chairman Gao's belief that "poverty teaches me to cherish the blessings, growth teaches me to be grateful, and responsibility teaches me to create selflessly" is not only Chairman Gao's personal perception of life, but also exerts a subtle influence on everyone's thinking temperament, constantly reminding me of my honest attitude and dedication, cherishing every opportunity, being grateful for every refinement, and being selfless from generation to generation.

Innovation and progress ~ unified management, let's come together

1989 Mr. Lin Cangsheng (currently President of Uni-President Enterprise Group) inherits the legacy of Mr. Wu Xiuqi and is the honorary chairman of Gao Qingyuan. When Uni-President Enterprise was founded for the 20th anniversary, it observed the change of the current situation, realized that enterprise management must face the global competition with creativity and innovation, and then put forward the concept of "innovation for progress" to unify the corporate culture of "three good, one fair" and "honesty and hard work" since its establishment.

"Innovation" means keeping an open attitude towards new ideas and concepts, responding flexibly to changes, enhancing the competitiveness of enterprises, participating in international competition, and achieving the goal of sustainable management with leading thinking and practice. At the same time, we should mobilize the innovative spirit of all employees in the organization. While pursuing innovation in the existing field, we should lead the industry and seek breakthrough and destructive innovation, so that "innovation" can penetrate into the work belief of every employee.

Innovation is not a slogan, but a thorough implementation. It is a kind of spiritual will that is willing to change, choose to change, and dare to use change to meet the needs of the public except material, physical and quality, and further upgrade to spiritual, cultural and spiritual needs. A bold breakthrough in concept, business scope and business model requires comprehensive planning (doing the right thing), execution and speed (efficiency) in order to achieve the goal of "progress".

"Unified management, let's come together", Qi Xin works together and cooperates perfectly, adheres to the creed of "integrity" and the work spirit of "struggle", constantly "innovates and strives" in products and operations, providing consumers with the most considerate and perfect quality of products and services, striving to achieve the highest goal of "satisfying consumers" and winning the trust and respect of all consumers, which is the cornerstone of the sustainable development of enterprises.

Create a healthy and happy 2 1 century.

2/kloc-0 At the beginning of the century, consumers' demand has changed from the pursuit of survival and satisfaction to the emphasis on the value of life. Uni-President expects to emphasize "enjoying the beautiful value of life" with the business philosophy of "a food symphony that will always be loved by everyone", "Love for the Millennium" and enhancing the soul of the enterprise, and provide products and services that can meet the physical, mental and spiritual health of consumers, so as to unite the will and strength of the group.