The person in charge of the brand of Li Ning Company explained: "Everyone is encouraged to express themselves and realize themselves through exercise. The new logo has cleaner lines, tougher contours, and more dynamic and powerful. "
Extended data
Li Ning Company, founded in 1990, is a leading enterprise in China's sporting goods industry, the first sporting goods enterprise in China to build a domestic research and development center for sportswear and footwear products, the first enterprise to implement ERP, and the first enterprise to be listed overseas. Its development goal is to become a leading brand company in the world.
Headquartered in Beijing, Li Ning brand takes "anything is possible" as its brand slogan. It is a professional sports brand that truly represents China. It is also the first China sports brand to sponsor the sports delegation of the China Asian Games/Olympic Games, the first to appear in the American NBA and the first to sponsor top foreign sports teams. This indicates that the development of sporting goods industry in China has entered a new stage.
References:
Baidu encyclopedia-Li ning sporting goods co., ltd.