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Enterprise culture is a spiritual wealth and material form with enterprise characteristics created by enterprises in their production, operation and management activities under certain conditions. It includes cultural ideas, values, enterprise spirit, moral norms, codes of conduct, historical traditions, enterprise system, cultural environment, enterprise products and so on. Among them, values are the core of corporate culture.
Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich contents, and its core is the spirit and values of the enterprise. The values here do not refer to various cultural phenomena in enterprise management, but to the values held by enterprises or employees in enterprises in their business activities.
Cognitive misunderstanding of corporate culture
1 Misunderstanding 1: Politicization of corporate culture
In the corridors and office walls of many enterprises, slogans with sonorous wording such as "unity", "truth-seeking", "struggle" and "dedication" can be seen everywhere. These abused words can not truly and accurately reflect the value orientation, business philosophy, behavior and management style of enterprises; Not to mention the * * * of all employees.
2 Misunderstanding 2: The slogan of corporate culture
Equating corporate culture with empty slogans lacks the personality characteristics of enterprises, and even the decision-makers themselves can't tell the specific performance they represent, which can't play a cohesive and centripetal role for employees.
3 Misunderstanding 3: Stylization of corporate culture
Some enterprises regard corporate culture as singing, eating, climbing mountains and playing ball games. Therefore, running groups and teams have been set up one after another, and the number of activities per month or quarter is set as a hard index to complete the construction of corporate culture, which is a superficial understanding of corporate culture.
4 Misunderstanding 4: The representation of corporate culture
Some people think that corporate culture is to create a beautiful office environment, pay attention to the unified coordination of corporate appearance colors, clean and lush flowers and trees, clean and generous clothing, and beautiful streamline of equipment placement. But this superficial prosperity cannot hide the pallor of the core of enterprise spirit.
5 Misunderstanding 5: Rigid corporate culture
Some enterprises unilaterally emphasize orderly work discipline and subordinate's absolute obedience to superiors, and equate strict militarized management of employees with corporate culture construction, which leads to a tense and dull atmosphere within the organization, lack of creativity, vitality and cohesion, and makes corporate culture fall into a rigid misunderstanding.
6 Misunderstanding 6: Corporate Culture Marketing
Foreign culture is the most common mistake that enterprises make when establishing their own corporate culture. This culture is more regarded as a marketing tool. Corporate culture is actually a combination of goals, values, beliefs and behavioral norms. The basic core and guiding ideology of corporate behavior only flows in the concept of corporate culture and ignores its core value, so corporate culture has no auxiliary role for enterprises.
Corporate culture level
The content of corporate culture construction mainly includes four levels: material level, behavior level, system level and spiritual level. The shaping of learning organization is the purpose and goal of corporate culture construction, and it is also an important content of corporate culture construction.
First, material culture.
It is a tool culture composed of products and various material facilities, and it is a superficial culture expressed in material form.
The products and services provided by enterprises are the fruits of production and operation of enterprises and the primary content of material culture. Secondly, the production environment, corporate appearance, corporate architecture, corporate advertising, product packaging and design also constitute the important content of corporate material culture.
Second, the behavior layer culture.
Behavior layer culture refers to the activity culture produced by employees in production, management, learning and entertainment activities. Refers to the cultural phenomenon produced in enterprise management, education and publicity, interpersonal communication and cultural and sports activities. Including corporate behavior norms, corporate interpersonal norms and public relations norms. Corporate behavior includes behaviors between enterprises, between enterprises and customers, between enterprises and governments, and between enterprises and society.
1, the enterprise code of conduct refers to the basic code of conduct formed around the enterprise's own goals, corporate social responsibility and the protection of consumers' interests. Enterprise behavior norms are divided into entrepreneur behavior, enterprise model behavior and employee behavior from the personnel structure.
2. The interpersonal relationship of an enterprise is divided into internal relationship and external relationship. Foreign relations mainly refer to the relations formed by enterprises facing different social strata, market environment, state organs, cultural communication institutions, competent departments, consumers, distributors, shareholders, financial institutions and competitors.
3, corporate public relations planning and its norms.
4. Service code of conduct refers to the code of conduct formed by enterprises in the process of providing services to customers. It is an important guarantee of enterprise service quality.
Third, the culture at the institutional level.
It mainly includes enterprise leadership system, enterprise organization and enterprise management system. Enterprise system culture is a culture in which enterprises impose certain restrictions on employees' behavior in order to achieve their own goals. It has the characteristics of * * * and a strong code of conduct, which regulates every employee of the enterprise.
1, enterprise leadership system is the general name of enterprise leadership style, leadership structure and leadership system.
2. The organizational structure of an enterprise is an internal part of the enterprise and its relationship. The establishment of enterprise organizational structure matches the orientation of enterprise culture.
3. Management system refers to all kinds of rules and regulations with mandatory obligations and certain rights formulated by enterprises in order to maximize benefits in management practice, including personnel management system, administrative management system, business management system and other rules and regulations. The institutional culture of an enterprise is the guarantee for the implementation of behavioral culture.
Fourth, the core of spiritual culture.
It is a spiritual achievement and cultural concept formed for a long time under the influence of certain social and cultural background and ideology in the process of enterprise production and operation. Including enterprise spirit, enterprise management concept, enterprise ethics, enterprise values, enterprise style and so on, is the sum total of enterprise ideology.
How to establish enterprise culture
(1) 4S model of corporate culture construction
Values are the core of corporate culture. Internally, values affect employee behavior, and employee behavior determines the corporate atmosphere. Externally, corporate climate shapes corporate brand from another angle, which is related to customer perception. Based on the core of corporate culture-corporate values, four ways of corporate culture construction can be decomposed from two dimensions, namely 4S construction mode.
Standard specification (standard)
Develop a corporate culture handbook that is in line with the current situation of the enterprise, such as Alibaba's six core values: customer first, embracing change, etc. After the core values are condensed, the standards of new values should be refined and anchored.
Symbolization of presentation
Based on the anchoring of the above core values, the content of each part should be visualized. Even form a professional visual system (VI). When designing corporate visual VI, some enterprises will integrate corporate cultural elements, such as common corporate posters and cultural walls, to interpret and strengthen behavioral anchoring.
Spread the story.
Stories are the easiest to remember and widely spread, and the biggest carrier of communication is stories, regardless of religion or history. In the process of spreading corporate culture, we can collect internal themes and present them in the form of stories, which will cause cultural buzz after spreading within the organization.
Ritual scene
The spread and shaping of corporate culture can not be separated from the ceremony. To spread and strengthen corporate culture, it is necessary to establish various ceremonies to give employees a sense of ceremony. The establishment of a sense of ceremony requires internet thinking and grasps the "key scene"! Nine ritual scenes to build corporate culture: management scene (performance, rewards and punishments, career development), activity scene (training, conference, large-scale activities), welfare scene (holiday care, travel, environment).
4S model is a planning model to guide the task, and the task of corporate culture construction can be carried out from these four latitudes, thus forming an overall corporate culture landing plan.