Taobao art designer is the floorboard of beautifying Taobao shop website pages. The peripheral work includes online shop design (graphic design) and P-diagram (picture processing). It is the collective name of page editing and beautifying workers in Taobao shop. The following are the typesetting skills of Taobao artists I brought to you. Welcome to reading.

1 Thinking composition

A. Different compositions play different roles. It is usually suggested to use diagonal lines or radioactive composition in the focus center for activities or promotions, which will make readers feel nervous and powerful! Dynamic and lively pictures are easy to produce convergent forms of pictures, attract attention and achieve the effect of highlighting the main body!

For example:

B. Composition in the form of curves and broken lines: strong sense of rhythm, beautiful and changeable, with a sense of extension, which is very suitable for creative points and gives readers a feeling of wanting more. If you want to arouse the curiosity of buyers, it is a good way to continue reading!

For example:

C. stable composition: generally speaking, it is left and right balance or up and down balance. Simple function, the most in line with the public aesthetic, the disadvantage is that it is too ordinary and rigid! Suitable for expressing the quiet feeling of the product! !

There are many examples, just a few simple screenshots.

Summary: there are many compositions, which can be roughly divided into three types, namely, a. guided focusing composition with center or radiation and diagonal; B. Creative composition with curves or straight lines as the main components; C. Stable composition based on parallel straight lines or vertical lines! Reasonable use of the changes between three compositions can affect readers' interest. As I wrote in my last article, there is an invisible line running through the page from beginning to end, and the point of interest is the travel location of this online reader. Only by taking good care of each site can readers reach the terminal!

2. Coherence of narrative (Copywriting is a double-edged sword)

A. endless boasting

There are two meanings here: one is to praise the product; The second is to praise readers! Everyone can understand the praise for products, but not everyone can understand the praise for readers. It shows that when we arrange every interest point, we should consider readers, that is, buyers, treat them as children, make buyers happy to read, and flatter them from time to time besides beautiful pictures. But there is only one purpose: to make them feel that they have a good eye and made the right choice! ! !

B. Continuous stimulation

Many people are talking about digging pain points! It's time to praise the reader when laying out the points of interest, or remind him that grasping well is a skill! I suggest you study psychology when you have time. Only by knowing more about the psychology of buyers can we bury mines better. Then blow up the buyer's psychological defense line and be willing to place an order!

C. Long-winded words annoy you.

Refine the best selling point of products, and make it the best profit point through typesetting, design and processing. It is suggested to make a slogan or service attitude here. This ray can run through the whole visual interest line and establish repetitive memory. Don't let the buyer read a whole page and remember nothing, then it will fail. Buyers are usually lazy. Just remember one thing! !

D. can make up stories

Personally, I think this only applies to some categories of products. Some products tell the opposite story. The buyer is not a fool. If he thinks something is wrong, he won't buy your account. The advantage of telling a story is that it is clear and fascinating. But remember one thing: what suits your product category is the best!

E. can design a good-looking text layout.

Summary: The above five points are only for e-commerce. China's language is ever-changing and profound. But our aim remains the same, that is, to make buyers happy to see the products we explain, and to mobilize buyers' emotions with our kind reminders and constant slogans! Our product page has already explained, and we don't want to remember all the good things about our product, just ask the buyer to remember one thing, that is, we earned it! I have no examples at this point. I don't think it's necessary. Let's figure it out for ourselves. I believe everyone can understand. )

3. Color psychological stimulation

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