Slogan propaganda. This slogan can be applied to different brands and products, emphasizing the aesthetic value and attractiveness of brands or products, and conveying the core concept and goal of brands or products, that is, creating beautiful, high-quality and comfortable products and services for consumers through continuous innovation and pursuit of Excellence. At the same time, this slogan can also stimulate consumers' emotions, let consumers feel the pursuit and persistence of brands or products for beauty, as well as their concern and contribution to consumers' better life. Therefore, it is born of beauty.