When it comes to Apple phones, we think of Jobs. Yes, Steve Jobs is a legend. The following is the inspirational story of Steve Jobs, a celebrity I brought to you. Welcome to study!
1955 On February 24th, a baby boy named Steve Jobs was born in San Francisco, USA. His Jewish parents abandoned his son coldly less than a week after his birth.
At this time, Jobs had no plans for the future, and everything he was growing up was a sense of death. This year, he is a freshman at Reed College in Portland, Oregon. He only studied for one semester and then dropped out of school because he spent all his adoptive parents' savings.
Thirty-three years later, when Steve Jobs, CEO of Apple, attended the graduation ceremony of Stanford University, he recalled his 17 age. It has been two years since he was diagnosed with pancreatic cancer. Jobs's illness touched the nerves of people all over the world, and he seemed to have a fuller say in death. Life is not a process of death deprivation, but a process of death giving. "Remember that I may die at any time, this is what I know. This is the best way to avoid the trap of losing everything. "
grow up
From 1976, when Jobs founded Apple, he was still in charge of Apple for 25 years except when 10 was not in the middle.
He claimed that he didn't work at Apple for money, so he received an annual salary of $65,438 +0.
When the next company was acquired, he sold shares worth $654.38 +0.5 million at the lowest price, leaving only symbolic shares.
"Our goal has never been to beat our competitors or make money. Our goal is to do something as extraordinary or greater as possible. " If this slogan is not the company's public relations slogan, it sounds more like the roar of the tyrant caligula.
1982, Jobs, with long hair and a little yuppie moustache, was worth 1 overnight five years after he founded Apple. 5.9 billion dollars, first appeared on the cover of Time magazine. The rapid expansion of wealth has not made the young man psychologically inclined. He is still ignorant of his appearance, which lags behind his status.
Until the eve of the founding of Apple, Jobs continued his sloppy style as a student. During his work in atari, he was assigned to work at night because of his strong smell. The young man who doesn't even lift his eyelids at work seems indifferent to the changes around him.
But he's not still. His clothes gradually formed a set of patterns, and black coat, sky blue jeans and gray sneakers became his "standard configuration".
Advantages and achievements
"Jobs has been working for 35 years since he debuted at 1975. In the last three years, it seems that he has played for 35 years-he surpassed Nokia with an iPhone, surpassed Sony with an iPod before, and then turned around with an iPad to shake Microsoft and Intel. " Zhou, chairman of Qihoo 360, commented on Jobs' move.
However, Jobs' egocentrism is not self-expansion. His old partner Sculley once said, "Even if you are not the boss, at least you must pretend to be the boss." Aimar Devit once felt the same way: "It is not easy to interview Jobs because he has been trying to stay strong."
Through the epistemological basis of "user experience", Jobs plays the role of "product manager" in every link from product development to production line to market, and transmits his personal will to every end of the company.
After creating the Apple myth, Jobs thought about his historical mission. In his view, the monopoly power of a successful company is nothing more than the result of the interaction of two forces: either the research and development of new products or the expansion of sales business, and the latter will always come to an end because of the monopoly of new products.
Manufacturing god
In fact, Jobs has become the god of "Appleism" in the world.
197 1 year, a fierce campus movement broke out in most American universities. At the University of California, Berkeley, tear gas filled the whole campus. The chaotic students fled in all directions. However, on the lawn under a tree, a young man with long hair, beard and blue jeans looked at all this coldly and said disdainfully to his friend Steve Wozniak, who was also disheveled and embarrassed, "We are the real revolutionaries."
This sentence was said by Steve Jobs. At that time, no one knew that this hippie with long hair would lead the digital life of all mankind in the future. His birth coincided with the American baby boom in the 1950s, and his adolescence coincided with the "New Left" movement and the "counterculture" upsurge in the United States.
The "new left" pursues a more equal social order, while hippies are cynical and unwilling to be bound by any restrictions. These two thoughts are the source of the formation of young Jobs' values. He also wants to break the conventions of the old world and establish his own ideal world.
"To live is to change the world" is Jobs' most famous sentence, from which it is not difficult to see his idealism formed when he was young. He is an illegitimate child. When he was in middle school, he knew that his unfortunate life experience led to his inner fear, but it also formed his amazing willpower. 1 1 years old, he was able to persuade his adoptive parents to move, just because he didn't like the living environment at that time. When he applied for college, he persuaded his adoptive parents to spend a lot of money to study at Reed College, which was expensive.
Nothing is impossible, which makes Jobs develop a high-spirited temperament. The fact that he was abandoned made him feel helpless. He didn't want to accept the ridicule of fate, and the special environment in the United States in the 1960 s and 1970 s opened his ideal. Under the influence of these three factors, he will achieve his goal at all costs. This is precisely his ferocity, so that when managing the company, he always appears strong, mean and bossy. He always insults employees as "idiots" and makes them afraid of him; He will be desperate to get rid of those who dare to stand in his way. Even if gil amelio is good enough to return to Apple, it's hard for him to do it-because he wants to control everything.
exercise dictatorship over
To some extent, Jobs is independent? Cut? Who? In fact, he and Adolf Hitler have various similarities: they both like vegetarianism and live a simple life-Jobs wears his Levi's jeans all the year round, and Hitler's white shirt is often patched. Both of them are extremely good at making passionate speeches in public, both of them can control the public's desires, and both of them are extremely good at studying "beauty"-Hitler has his own unique understanding of European oil painting appreciation, not to mention Jobs' almost innate understanding of "beauty".
Two people also have a * * * in common, that is, they require their subordinates to maintain absolute loyalty to themselves, and both of them are extreme perfectionists. Fortunately, Jobs was not interested in politics.
Jobs's neighbors are all employees of Hewlett-Packard Company and veterans of Silicon Valley. Under the influence of these people, he has been obsessed with electronics since childhood. In the late 1970s, the personal computer boom began to appear in Silicon Valley, so Jobs' energy naturally went into the IT field.
However, this does not affect him to build a blueprint to change the world in his own way. On the contrary, his persistence gave Apple a paramore charm from the beginning. He stubbornly insists on aesthetic design and user experience first, which is not difficult to understand why Apple's products are always so exquisite.
However, this sense of Excellence was not the most effective in the 1980s, when personal computers and other IT products were entering the mass market. At this time, people's pursuit of standards and scales far exceeds the requirements of individuality and exquisiteness. Therefore, even if Jobs was not forced to leave Apple on 1985, he still could not compete with Microsoft, which represents public awareness and economies of scale.
Jobs became a "god" because of the arrival of the financial crisis and the times have changed.
Because of the financial crisis, Fannie Mae and Freddie Mac went bankrupt, Lehman Brothers went bankrupt and General Motors filed for bankruptcy and reorganization. The authority of these traditional big companies has been defeated. Americans themselves are wondering whether cheap and high-quality consumerism is really beneficial to the whole society. In this social background, people began to look for excellent products and new authority.
At this point, Jobs's stubbornness won the admiration of the public. Apple's boutique strategy makes people feel that Apple's products will not depreciate. Although it is expensive, it will not be abandoned in a short time. In this way, after the financial crisis, the whole world is queuing to buy an electronic product-iPhone, which is an unprecedented phenomenon.
Since then, Jobs has become an authority of global public worship, so even though two-thirds of people simply don't know the purpose of the iPad, this tablet product has sold 2 million units in just two months.
I believe his story will inspire more people to realize their dreams and constantly surpass themselves. There may be no return for the time being, but our growth in it will make us gain more. Come on!
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