In June165438+1October 1 1, the shopping climax of "double 1 1" has already started, but this year "double 1 1" Up to now, all major e-commerce platforms have not published real-time turnover data. Why is this? In addition, this year's "Double 1 1" was released in advance, the activity cycle was extended, and new gameplay such as live e-commerce singing highlights continued to emerge one after another. However, many consumers who used to be keen on "buying while buying" said that this year's "double 1 1" consumption tends to be more rational. How to treat this phenomenon?
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Consumption power is insufficient, consumption data is not good-looking, and it is difficult to produce good news.
What consumers want is not good news, but the substantial rebate promised by the merchants to consumers. In the huge double eleven economy supported by the core slogan of preferential treatment and discount, whether it has really been obtained.
The live broadcast brings the face-to-face consumer experience online, which is simpler and more direct. There are no fancy shopping games, no complicated preferential tasks, no bloated routines to get rid of the false and keep the true, and the preferential treatment is directly in place. This simpler way of consumption has undoubtedly had a great impact on the Double Eleven. Many people bought their favorite items from the live broadcast room before the Double Eleven, but lost them in the Double Eleven.
Affected by the epidemic, many people really didn't make any money in the past two years. I didn't buy a high-speed rail ticket last week, grabbed a hard sleeper in the early morning and got off at six in the morning. It was only the end of October and I was going back to my hometown and countryside. This year is the New Year's Eve of 65438+1October 3 1, which means there are only two months left to prepare for the Lunar New Year.