Activity theme:
Look at the peach blossom and love it.
Activity time:
March to August 2008
Fenghua Peach Culture Festival Conference
Time: March 14
Activity content:
Press release of Peach Culture Festival; Fenghua, Antu and Hunchun jointly build Shanghai Tourism Promotion Center; Fenghua new tourism promotional film released; Recommend flower viewing routes; Fenghua BB holds hands with the top ten travel agencies in the Yangtze River Delta; Fenghua signed an international market development cooperation agreement with Shanghai International Travel Service.
Opening ceremony of Fenghua Peach Culture Festival
Time: mid-March
Activity content
With Wang Xiao Temple Linjia Taoyuan as the main venue, Xikou and Dayan Taoyuan were synchronized, and the opening ceremony was held to kick off the Peach Culture Festival.
Peach Blossom Marathon across Fenghua Strait
Time: March 24th.
Activity content
Around the two characteristics of "homesickness on both sides of the strait" and "romantic love in Peach Blossom Garden", an influential peach blossom culture, tourism culture and sports culture marathon will be formed to create the most influential romantic marathon in the world.
Taoyuan ganji
Time: March to April
Activity content
Hold a peach culture exhibition; On-site production of delicious old-fashioned food, display of "Fenghua on the tip of the tongue", publicity and marketing of Fenghua agricultural and sideline products.
"Peach Blossom Garden" series activities
Time: from mid-March to early April
Activity content
(1) Xikou Taoyuan series activities (China Photography News enters Fenghua where peach blossoms are in full bloom,-); Magic bag boy conference and animation industry forum; The second rural food competition; Taoyuan wedding activities; Flying kites to celebrate the 70th anniversary of the founding of People's Republic of China (PRC); "Drunken Taoyuanren" volunteer style display activities; Country music stage; "Peach's death burns its flowers" cheongsam show)
(2) Wangxiao Temple Taoyuan Series activities ("Exploring the Peach Blossom Garden" scenic spot punched the card to win the grand prize; "Li Tao Tianxia" Wenchuang product display experience activity; Peach blossom reading club; Xiang Tao Small Stage)
(3) "Peach Blossom Cup" Cross-Strait Volleyball Classic; Doosan cycling race; Dragon dance; Bridge game
China Specialty Store —— Famous Fenghua Tasting Shop
Time: mid-to-late March
Activity content
The central media, "30 leisure people in China" and famous writers went deep into Fenghua's main tourist attractions to collect views, and held seminars, summit forums and other activities to publicize and promote Fenghua's high-quality tourism resources and special tourism products.
Peach blossom pen club
Time: mid-to-late March
Activity content
Artists such as the Provincial Calligraphy Association and the Artists Association entered Xiang Tao and joined forces with the Seventeen Peach Blossom Pen Club of Wang Xiao Temple to write a new life and eulogize a new era.
Collection and Release of Fenghua Peach Brand Image
Time: 65438+ 10 to May
Activity content
Publicly solicit and select Fenghua Peach logo theme unit, publicity slogan unit and creative image unit; Show the society the distinctive and unified brand image of Fenghua Tao.
Four high-end forums for peach industry development
Time: early July
Activity content
Organize national peach industry experts to discuss industrial transformation, improve quality and efficiency, further promote the implementation of the "three products" strategy of pollution-free agricultural products, green food and organic agricultural products in Fenghua, and promote the deep integration of peach industry.
Opening ceremony of Fenghua Peach Culture Festival
Time: July
Activity content
Through the "Wang Tao hegemony" competition, online celebrity live broadcast and other means. Show the brand characteristics and regional humanistic characteristics of Fenghua peach; Tao Pai was officially released on 1 1 month 15.
Mitao country music club
Time: July
Activity content
Build a country music base and keep singing "Peach Blossoms in Full Bloom".
Peach promotion series activities
Time: July-August
Activity content
Do a good job in cultivation management, family picking and peach sales; Further strengthen cooperation with SF, Netease and major domestic e-commerce platforms to promote the development of e-commerce of peaches in our region.