This slogan is the crystallization of Li Ning brand after years of accumulation and improvement, and it is a unique advertising word of Li Ning brand. From the earliest "the hope of a new generation in China" to "keeping beautiful things for yourself", to "I exercise, I exist", "Enjoy the beautiful world of sports", "Excellence comes from the true colors" and then to "Everything is possible", the brand of Li Ning has gradually accumulated unique connotations.

The innate sports gene and the brand spirit of "anything is possible" have been running through the development of Li Ning brand. Li Ning brand takes "igniting passion with sports" as its mission, arouses people's desire and strength to break through, devotes itself to building professional sporting goods, and strives to make sports change their lives and pursue a higher level of breakthrough.

Li Ning's development strategy:

Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, fitness, badminton and sports life.

Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.

In addition to the core brand Li Ning, Li Ning also produces, develops, promotes, distributes and sells many other brands of sports products, including double happiness table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness products and Kason badminton products.