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Mobile phone brand marketing interactive creative way, Xiaomi, Samsung, vivo are all doing this.
The promotion and marketing of major mobile phone brands are fierce, but each has its own characteristics. I have collected creative interaction modes of Samsung, Xiaomi, vivo and so on, and friends who plan advertisements can refer to these ideas.

Xiaomi brand wall

Interactive mode: five large screens are spliced into a "display wall". When the player approaches the screen, an operation prompt will automatically appear on the screen to guide the user to browse the next step.

Features: Every screen can browse Xiaomi's products, and users can make online purchases by scanning the QR code.

Samsung somatosensory orchestra

In order to promote Galaxy S5, Samsung combined with somatosensory interaction technology to launch the interactive equipment of this somatosensory orchestra at Hong Kong Station.

Interactive mode: Players stand in front of the big screen and summon energetic dance music and cool special effects through different gestures and body movements.

Features: This interactive game attracts a large number of passing tourists to stop at crowded subway stations for experience.

Slogan vending machine

In June, 20021,Yuepai Technology was invited to make advertising vending machines for VIVO Blue Summer Carnival.

Interactive mode: users can get a beautiful gift from the vending machine after shouting the slogan "Hello, Summer".

Features: This interaction attracted a large number of users, created a happy atmosphere, and conveyed the brand concept of VIVO vitality, happiness and surprise creation.

Star shooting

In iQOO's Tmall Brand Day Flash Event, Yuepai Technology was invited to make this interactive space exploration game.

Interactive mode: the player controls the shooting direction on iQOO mobile phone, and the whole game will be projected on the big screen.

Features: Super real scenes and intense game audio, the game experience is very novel and interesting. Let more viewers have a deeper understanding of IQOO's brand image while experiencing interesting interactions.

AR nebula

Interactive mode: the mobile phone scans the physical planet, and the picture of AR nebula running appears on the mobile phone. When the audience stands next to the physical planet, the mobile phone will identify the player to the AR nebula on the mobile phone, and the player can take a photo with the nebula.

Stationary bicycle

Rotating roaming interaction is an interaction made by Yuepai Technology for iQOO mobile phones. Combined with inductive interaction technology, players can interact with the screen content by riding a bicycle.

Interactive gameplay: This activity arranges subway scenes. As tourists keep pedaling bicycles, the subway driving scene on the screen will also change.

AR intelligent showcase

AR intelligent showcase interaction is a new display interaction method based on AR site identification technology and transparent display showcase.

Interactive gameplay: 360 display different angles of the mobile phone in the cabinet, players can control the display angle at will, and intelligently display information such as technological structure, product value and functional characteristics of each side! Let every side of the phone have different wonderful!

Mobile telephone booth

Interactive gameplay: After the user takes the mobile phone away from the booth, the information of the mobile phone will gradually emerge on the desktop of the booth, accompanied by fantastic special effects.

Features: add intelligent induction, bid farewell to the traditional hard text introduction, and add new ideas to the user experience.

AR poster

Interactive mode: use the camera in the mobile phone to shoot the poster on the wall, and the poster in the mobile phone will be "alive".

Features: Through augmented reality technology, the elements in the poster are truly presented in front of the mobile phone to realize the sensory experience beyond reality.