Core data of this article:? The development history of real estate brokerage industry in China, the number of real estate intermediary service enterprises in China, the number of real estate intermediary service employees in China, and the transaction scale of real estate brokerage business in China.
The industry has entered the development stage of the integration of mobile Internet and industrial Internet.
Up to now, China's real estate brokerage industry has experienced four stages: the recovery period before 1998, the rapid development period from 1998 to 2008, the industry integration and adjustment period from 2008 to 201,and 20 165438+.
After 20 1 1 year, the online real estate trading platform began to appear, marking the emergence of the business model of real estate trading O2O. Fang Duoduo, Q Wangfang, Ping An Fang Hao, Love My Family, Love My Family, Chain Home, etc. were established one after another. With the merger and joining of small and medium-sized enterprises in the industry, the concentration of the industry is rising. For example, 58 Anjuke Real Estate Group was established through the acquisition of Anjuke in the same city. At present, the industrial chain of intermediary industry has formed a development pattern of "SMEs+big brand companies +O2O platform".
Chart 1: the development of real estate brokerage industry in China.
The scale of intermediary service industry continued to expand.
With the rapid development of the real estate market, the scale of the brokerage industry continues to expand. According to the results of the fourth economic census, by the end of 20 18, there were 206,000 real estate intermediary service enterprises in China, with an average compound annual growth rate of 18.438+03% from 2004 to 20 18.
Chart 2 of National Bureau of Statistics: Number and growth rate of real estate intermediary service enterprises in China in 2004 and 20 18 (unit: 10,000,%)
By the end of 20 18, the number of real estate intermediary service employees in China was15.83 million, and the compound annual growth rate from 2004 to 20 18 was 14.60%.
Chart 3 of National Bureau of Statistics: Number and growth rate of real estate intermediary service employees in China in 2004 and 20 18 (unit: 10,000,%)
With the rapid development of the real estate market, the scale of the brokerage industry is constantly expanding, and the penetration rate of new houses is rapidly increasing. According to the Shell Prospectus, the housing transaction volume in China through the housing brokerage service platform increased from 3.2 trillion RMB in 20 14 to 10.5 trillion RMB in 20 19, and the market penetration rate was about 47. 1%. In 2020, the transaction volume of China real estate brokerage business is about110.5 trillion yuan, and the market penetration rate is about 49.6%.
Chart of Shell Prospectus 4: 2014-Transaction Scale and Penetration Rate of China Real Estate Brokerage Business in 2020 (Unit: trillion yuan,%)
Among them, from 20 14 to 20 19, the scale of stock houses sold through intermediaries increased from 2.2 trillion to 5.9 trillion, with a compound annual growth rate of 2 1.6%, and the permeability reached 88.1%in 20 19. The scale of new houses sold through intermediary has increased from 0.6 trillion to 3.6 trillion, with an average compound annual growth rate of 43. 1% and an annual penetration rate of 20 19 of 25.9%.
Chart of Shell Prospectus 5: 2014-China Real Estate Brokerage Sub-business Transaction Volume in 2020 (Unit: trillion yuan)
-For more data, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Real Estate Intermediary Service Industry by Forward-looking Industry Research Institute.