The innovation of market positioning concept: from the traditional search for commodity users to the pursuit of "knowledge management" for enterprises to avoid competition.

Innovation of market possession concept: from focusing on market share to pursuing and improving the ability of enterprises to dominate the market.

Innovation of competitive concept: from life-and-death to win-win situation.

Innovation of talent concept: from focusing on cultivating professional talents to cultivating innovative compound talents.

Innovation of the concept of marketing resources: from using internal resources to using internal and external resources to create marketing benefits.

Related:

Innovative marketing: innovation is the key to the success of an enterprise, and the best strategy for enterprise management is to get rid of its own products before others. This new method of applying innovation theory to marketing includes the innovation of marketing concept, product, organization and technology. To do this, marketers must keep the flexibility of thinking mode at any time and make themselves pioneers of new thinking. The significance of innovation lies in being advanced, not only because others don't, but also because once it is done.