Focus on audio-visual cooperation and play the Yellow River Chorus
The Yellow River is surging, and the context is from ancient times to the present. The Yellow River is the mother river of the Chinese nation, which has nurtured Chinese civilization and condensed the strong cultural feelings of the Chinese nation. It is an important bearing area for protecting, inheriting and carrying forward Chinese culture. Inheriting and innovating the Yellow River culture is not only the need of the times, but also the key to urban development in the Yellow River basin.
Recently? 2022 yellow river basin audio-visual cooperation development conference? Held in Dongying city, Shandong province, the meeting revolved around? River Pentium new era, radio, television, audio-visual to the future? Theme, a major innovation measure integrated into the national strategy of ecological protection and high-quality development in the Yellow River Basin, and discussed in depth? How to do a good job in this great article on Yellow River culture? Based on the new development of radio and television audio-visual in the Yellow River basin, this paper puts forward some development suggestions, such as strengthening the cultivation of R&D and audio-visual new products, new formats and new models, promoting the digital transformation and upgrading of audio-visual culture, and coordinating the theme promotion and quality creation of cultural variety shows, documentaries, cartoons and TV dramas. Among them, the Guardian Alliance of the Yellow River has been included in the key project of audio-visual cooperation development in the Yellow River Basin, which has played a boosting role in the next urban development in the Yellow River Basin.
Cultural empowerment promotes the all-round development of cities.
The Guardian Alliance of the Yellow River is an urban super IP created by Shandong Oriental Yellow River Animation Co., Ltd. and Kung Fu Animation for Bincheng District of Binzhou City. Standing? Promote ecological protection and high-quality development in the Yellow River Basin? At the time node, Bincheng District of Binzhou City will take the ecological and cultural construction along the Yellow River as an important starting point to accelerate the innovation and development of the cultural industry. The birth of the Yellow River Guardian Alliance will promote the Yellow River culture in the form of animation, start the Yellow River cultural industry in the form of IP, and help the construction of Bincheng District? Two in one, coordinated development? The new pattern, interpreted by practical actions? How to tell the story of the Yellow River? .
Create a new era city logo with a famous cultural city. As an efficient eco-economic zone in the Yellow River Delta, Bincheng District of Binzhou City is built on the Yellow River and prospers along it. The rich cultural resources of the Yellow River are an important advantage for Bincheng to promote the development of cultural industries. By refining and shaping, creating the cultural business card of the Yellow River Guardian Alliance can not only create an easy-to-spread cultural image for Bincheng District, but also promote the rapid development of the cultural industry in Bincheng.
In the IP animation of the Guardian Alliance of the Yellow River, not only the most representative cultural elements of the Yellow River Basin, such as natural ecology, cultural inheritance and spiritual identity, but also the characteristic industries of Bincheng are made into vivid role images. Goddess of the Yellow River? As a guide, it is related to the close relationship between Bincheng and the Yellow River. Transforming the Yellow River culture into an approachable IP element has created more conditions for the inheritance and promotion of the Yellow River culture.
With the official release of the yellow river guardian alliance, it not only won the sixth place? Jade monkey award-the top ten most commercially valuable cultural travel mascots of the year? Award, and selected for the 2022 radio and television and network audio-visual quality project, which has become a powerful driving force to promote the new era, new economy and new development of Bincheng District of Binzhou City.
Revitalize the city with industry and promote the high-quality development of central cities and urban agglomerations in the Yellow River Basin. The Outline of Ecological Protection and High-quality Development Planning of the Yellow River Basin issued by 202 1 clearly states:? Promote the integrated development of culture and tourism, and build the cultural tourism industry into a pillar industry. ? Driven by the city super IP in Bincheng District of Binzhou City, online traffic channels will be opened for the city, which will be diverted to the offline and accelerate the deep integration of cultural tourism. In the future, theme restaurants, theme hotels, theme exhibitions, theme research and other emerging formats will be born and become the characteristic Yellow River cultural tourism belt.
At the same time, the construction of cultural projects will also be promoted simultaneously. Bincheng District has built Bincheng District Cultural and Creative Industry Park, introducing enterprises such as digital economy, intelligent manufacturing, cultural innovation and business incubation into the park to promote the coordinated development of cultural undertakings and industries and help the high-quality development of the Yellow River Basin.
Opening to the outside world? Belt and Road? Cultural center. The Yellow River culture should not only be innovative, but also go abroad. Kung fu animation will help the Yellow River Guardian Alliance through overseas distribution channels. Belt and Road? The nationwide broadcast and global spread have narrowed the distance between overseas groups and Chinese culture, connected the exchanges and interactions between people from all countries and the Yellow River culture, and enhanced the international influence of Chinese culture.
Telling the story of the Yellow River well is to inherit and carry forward the Yellow River culture and boost cultural self-confidence. In the new era, the Guardian Alliance of the Yellow River will continue to play its communication advantages, promote the optimization, upgrading and transformation of the cultural industry in Bincheng District, and usher in a new development situation in Bincheng District and even the Yellow River Basin. Ecological protection and high-quality development in the Yellow River basin to improve quality and efficiency? The development vision of.