How Lei Jun views Xiaomi max2' s purchase of mobile phones is mainly based on its own economic strength, requirements for mobile phones and personal hobbies. There is no need to blindly follow the trend and pursue high-end mobile phones.
What do you think of Xiaomi's mobile phone? Hi!
You have not entered the correct purchase page. The next purchase is to find the link for sale on the home page and buy it here, instead of clicking buy in the introduction of various models of mobile phones.
A more detailed description of the problem will help netizens understand your troubles and help you solve the problem more accurately. Thank you for supporting Xiaomi mobile phone!
What do you think of Xiaomi's mobile phone? Hey! Dear, how can I know my mobile phone ID? Please open Settings ~ All Settings ~ millet cloud Service to have a look. A more detailed description of the problem will help netizens understand your troubles and help you solve the problem more accurately. Thank you for supporting Xiaomi mobile phone!
How to brush Xiaomi 2s? Various brushes for Xiaomi mobile phone 1 First, download Xiaomi mobile assistant software on the computer. We can go to Xiaomi official website and download it in Xiaomi's miui community.
Then connect the mobile phone to the computer through the data cable and open the Xiaomi assistant software.
3 After connecting Xiaomi Assistant, find the' Brush Machine' option at the bottom of the interface.
4. After clicking Brush, the brush prompt interface will pop up. The red letter above reminds you of the possible consequences of brushing the machine. The following models are temporarily not supported. We can follow the prompts, turn off the phone first, and then press the volume-and power buttons to put the phone into the brushing state.
5 According to the operation, after the mobile phone enters the brushing interface, Xiaomi Assistant will display your mobile phone model and supported brushing packages, select the corresponding brushing package, click download brushing package, and then wait patiently. Do not pull out the data cable from the middle.
How to see the authenticity of Xiaomi mobile phone? Dear, click on the system upgrade to see if it can be upgraded. Fake ones cannot be upgraded.
Shangxiaomi forum
Xiaomi mobile phone quality problem? Hello, landlord!
Xiaomi mobile phone is suitable for enthusiasts with high hardware configuration.
It must be admitted that Xiaomi's things are good and its performance is quite powerful. In terms of hardware configuration, you can kill other mobile phones with the same price.
But buying a mobile phone can't just look at performance, appearance, brand workmanship, and so on.
Xiaomi is something that just came out. At present, the brand value is not guaranteed enough.
But you can't say that you will surpass IP in the future.
If you buy Xiaomi, you'd better wait for it to be released for a month and see the comments from users before buying it.
in short
Cost performance: Xiaomi (absolute)
Comparison of various functions between Samsung Note E8 and Xiaomi MIX. How to compare Xiaomi mix2 and Samsung Note E8? Please see the following introduction:
1. screen: The main screen size of Xiaomi mix2 is 5.99 inches, and the resolution of the main screen is 2 160x 1080 pixels; Note E8E8 screen: 6.3 "(right angle) /6.2" (rounded corner), 18.5:9 panoramic curved screen; The resolution defaults to Full HD+
2, processor: Xiaomi mix2CPU model is Qualcomm Xiaolong 835(MSM8998) core number is eight nuclear; The CPU processor of NOTE E8E8 is 2.35GHz, 1.9GHz Qualcomm Xiaolong 835 eight nuclear processor.
3, camera: Xiaomi mix2 rear camera12 million pixels, front camera 5 million pixels; Note E8E8 camera: The rear camera is full-pixel dual-core, 1.2 million pixels, supporting 2x optical zoom, dual-camera OIS optical image stabilization, front camera intelligent autofocus, 8 million pixels, and front and rear cameras F 1.7 aperture.
4, battery capacity: Xiaomi mix2 battery capacity is 3400mAh；; The battery capacity of Note8 is 3300mAh.
5. Bluetooth version and USB interface: Both machines use Bluetooth v5.0 and Type-C interface.
How does Lei Jun's Xiaomi view the first competitor? When Huawei is still sprinting to Apple and Samsung in the terminal business, its old rival Xiaomi is ready to move. After returning to the top five positions in global sales, Xiaomi is obviously not willing to stop there.
The use of the word "bloody battle" and the determination to deepen the channels have undoubtedly made the outside world see Xiaomi's determination. Although it has also been criticized by the industry as a "show" before listing, in the view of many mobile phone industry analysts, there are indeed many variables in the highly competitive domestic mobile phone market in the next two years. Therefore, Lei Jun must ensure that Xiaomi is fully prepared and make good use of this change, so that it is possible to take the lead in the industry changes that began on 20 19. Jia Mo, a research analyst at C *** ys, told CBN that the competition in China market is more intense now. If manufacturers can't find new strong growth points, they will be caught up or even surpassed by competitors.
Yan Zhanmeng, research director of Counterpoint Research, told reporters that the price of Xiaomi is still cheaper than other mobile phone manufacturers, which is the main factor for the rapid growth of sales, but the challenge is that the distribution of goods in the third-and fourth-tier channels is still slow, and those channels are offline. In the market, OPPO and vivo have accumulated more potential energy.
Judging from the annual sales data released by major research institutions last year, if Xiaomi wants to surpass Huawei, it must first surpass OPPO and vivo through offline channels.
Xiaomi's opponent
Can Xiaomi really return to the first place in the mobile phone market in China in the quarter of 10, that is, about two and a half years, as Lei Jun said? Faced with this problem, although it is difficult to get an official reply from other competitors, it is obvious that insiders of these companies have their own different ideas.
Huawei, which once used the glory mode to "kill" Xiaomi, is obviously unconvinced by this statement. An insider of Huawei Glory told reporters that Xiaomi's play in the market last year was quite radical. Whether it was 6 18 or double 1 1, it cannot be said that there was no pressure during the war. However, from the data point of view, glory still has considerable confidence to continue to hold the market situation in the future.
According to the 20 17 China mobile phone sales data released by the third-party market research organization Sino, Glory sold 54.5 million sets, 78.9 billion yuan, ranking first in Internet mobile phones, and Xiaomi sold 50.94 million sets, 63.7 billion yuan. From the perspective of sales alone, Xiaomi is very tight on glory.
"Xiaomi shouted the slogan of 10 to return to the first place in China. Personally, I think it is for the needs of listing and storytelling, but it is not completely impossible. The key is to see if we and OV will make mistakes. If we don't make mistakes, Xiaomi will be very difficult to achieve this goal. " Another insider of Huawei's terminal department told reporters.
However, he added that Xiaomi now has better control over offline channels than Huawei. Since many stores are run by Huawei's partners, Huawei needs to find a better way to solve the price increase and bundled sales. Xiaomi's "Xiaomi Home" is directly operated.
Regarding the competition between Xiaomi and Huawei, Jia Mo believes that in view of the current domestic situation, Huawei has a tendency to continue to expand its leading edge with other brands. In the 20 17 years when Xiaomi returned to growth, the scale of Huawei's glory itself can already be compared with the total amount of Xiaomi. With Huawei's clearer brand strategy and more comprehensive online and offline layout, it will be very difficult to be surpassed in the future.
As for the possibility of Xiaomi's market growth, Jia Mo told reporters that in 20 17, there is still a gap of nearly 40M, 30M and 20M between Xiaomi and Huawei, OPPO and vivo respectively, but the space is that the channel coverage of OPPO and vivo is already quite wide, and Xiaomi's offline layout is still in progress, which has the opportunity to contribute some increments.
As of 2018,65438+10, 13, the number of stores in Xiaomi House has exceeded 300. However, there is obviously a gap with the "carpet" distribution strength of OPPO and vivo.
Wu Qiang, vice president of OPPO, expressed his views on the market structure in an interview with China Business News. He said, "The current mobile phone market has undergone a fundamental change, from a pyramid form to a T-shaped form. The five major mobile phone manufacturers account for more than 80% of the overall market. In this case, it is difficult for any manufacturer to eat the share of others. "
An OPPO middle-level also agrees with this view. He told reporters that in the end, the elimination of the strong competition was largely his own problem. For Xiaomi's "propaganda", he thinks the most important thing is to see how Xiaomi is prepared to realize these lofty words and whether he is fully prepared. What can be achieved by lofty words is Musk, but what cannot be achieved is Jia Yueting.
Dilemma and opportunity
For domestic mobile phone manufacturers in 20 17 years, shuffling is a familiar word, but this trend will continue in 20 18 years.
At a recent media conference call held by Nomura Securities, the difficulties and opportunities faced by domestic mobile phones were analyzed. Donnie Teng, a semiconductor and technology industry analyst in Nomura Greater China, believes that the past four years have witnessed a huge leap in the specifications and demand of domestic mobile phones. In the past four years, the average unit price of domestic mobile phones has increased from 65,438+0 in 2065,438+07, below RMB in 300 yuan, to nearly 65,438+0 in 2065,438+07, RMB in 800 yuan and RMB over 2,000 in 500 yuan.
"But at the beginning of February of 20 17 and 17, we saw that OPPO and vivo had significantly reduced all their mobile phone models, including the main models such as R 1 1s and X20, which made us wonder whether the demand for high-end mobile phones with the price of 2,500 ~ 3,500 yuan was weaker than expected. The same situation also happened on Apple's iPhone X. Since 65438+February, the domestic shipment forecast of iPhone X above 8000 yuan has been revised down by more than 50%. " Teng An Zhe told reporters that the domestic mobile phone or global mobile phone market is currently facing two dilemmas. On the one hand, the price increase of upstream components leads to the increase of terminal prices, which further affects the willingness of terminal consumption, especially for mid-to high-end models. On the other hand, upgrading hardware specifications does not attract end consumers to change machines.
Nomura Securities believes that 20 18 Huawei and Xiaomi will take the lead, and the shipments of low-end models will increase, attracting consumers, especially those in overseas emerging markets, at relatively approachable prices. But for the whole mobile phone industry, the product portfolio structure may be reversed for the first time in the past few years.
The demand for low-priced mobile phones may be an opportunity for Xiaomi.
However, Teng also said that the shipments of domestic mobile phone supply chain should rebound obviously in March. After the launch of the new machine in March-April, we can observe the purchase situation of end consumers and draw the conclusion that the domestic mobile phone market is really reversed or just a short-term rebound.
"The market is full of variables." Jia Mo told reporters that Xiaomi needs to optimize the product layout and further improve the mid-to-high end of the rice series, which is their biggest challenge at present. Before this goal is achieved, it is difficult to catch up with Huawei and OPPO, which are the first and second. However, I believe that Xiaomi will try to avoid the previous mistakes on 20 18, ensure the production capacity of high-end models, and try its best to increase its share in the high-end market. If they can successfully realize their own layout in this price range, they will have a chance to compete with Huawei in the future competition.
"So it's hard to say that Huawei, OPPO and vivo are so much ahead of Xiaomi now, and they will keep this lead after two years. Manufacturers must ensure that their channels are not eroded by rivals, and at the same time develop other channels to seek increment, while maintaining product innovation to stimulate user demand. If you can do these two things at the same time, you can stabilize your market share to a large extent. " Jia Mo told reporters.