Lu: First of all, we brought our Tianyi family to this auto show. Tianyi family consists of four different levels of configuration, the first is Citroen Centennial Edition and Tianyi family C5Aircross flagship car version, Tianyi C5? Aircross？ C series tide enjoy edition, and Tianyi, which was listed two months ago? C5？ Aircross？ PHEV, this model was launched at Chengdu Auto Show in July this year, and then we organized a test drive in Inner Mongolia in August. This car has been recognized by everyone in the past two months. In addition, our booth also has C6 model, which is the comfortable king model in the domestic B-class car market. Besides, there is Yi Yun. C4？ Aircross？ C series tide edition and new C3-XR? C series tide enjoy edition. In the center of our booth, there is also a model that looks very designed and futuristic. It doesn't feel like our regular product. Actually, it is a concept car, and its name is Citroen 19_ 19. This concept car is pure electric with a cruising range of 800 kilometers. At the same time, we also demonstrated the comfort emphasized by Citroen brand through new technology. So this concept car is a very good interpretation of the tonality and future development direction of our Citroen brand.
Moderator: OK, because this year is actually affected by the epidemic, the market has relatively large fluctuations. What do you think is the next trend of China automobile market?
Lu: This question is actually very difficult to answer. When we planned and predicted this year last year, we had no idea that this year would be such a trend. The potential of China automobile market is still huge, which means that we also occupy a certain proportion of people in this market cake. Moreover, we feel that the automobile market in China is very active, and this activity is multifaceted. On the one hand, whether it is pure electricity or hybrid plug-in, the whole automobile market is developing towards electrification and developing rapidly. On the other hand, according to the data I know, there should be 173 automobile brands in the whole China automobile market at present, which means that in such a market environment, the competition is still fierce. According to our understanding, a new automobile brand is born every week, and at the same time, it may be a week or longer, and some brands will end, so it is still very challenging for us. On the other hand, the pressure comes from the introduction of relevant policies in some big cities, such as emission restrictions and the tightening of some laws and regulations. In fact, it will also be some challenges for us. Therefore, the next few years will definitely not be a very smooth state. We must forge ahead in the rapids in order to be in a more favorable position.
Moderator: Your judgment and understanding of the market is very accurate. I would like to ask, in view of this situation, what specific measures will we take in marketing services to win the trust of consumers?
Lu: Yes, just now we actually talked more about some changes in the market itself, and other aspects are also changing, such as the social environment, our whole company itself and customer expectations. For example, our customers are very young now, and car consumers in China are almost 20 years younger than those in Europe.
So for such a young consumer group, their consumption habits must be very different from those in Europe. The work and life pressure of this group is very great. They will invest a lot of time and energy in their career development, and they will be in a very tense state every day. It is precisely because of these pressures that they may also hope to find some release at the same time and hope that they can have a happier and more comfortable experience.
So they must find a good balance between work and life, and we also hope to convey to them the idea that high-pressure work is to make their lives more comfortable and happy, which is what our Citroen brand is most concerned about and often needs to communicate. Therefore, whether we develop products, provide services or provide customers with relevant customer experience, the first thing to consider is what kind of comfort or happiness we want to attract them. This piece is a brand-new challenge for our entire Citroen brand. I hope our young people can experience the happiness and comfort brought by our brand.
Compere: Now this kind of experiential marketing, including online digital marketing, has become a trend in China market. Could you please introduce some layout measures of Dongfeng Citroen?
Lv Yunteng: First of all, we must let customers know more clearly what the Citroen brand is. This is a perception that belongs to customers. If we can feel it, we will first give our customers some products that we can feel, see and touch. For example, our Tianyi PHEV model, we hope that they can experience the product personally. Before the end of this year, we will launch some related activities to let not only our customers, but also our public know clearly what the Citroen brand is. We will tell you that we are a legitimate brand. Speaking of legal brands, there are actually many associations, such as what kind of products this legal brand has, what kind of product value it has, and what kind of experience it can bring.
Because as we all know, whenever we talk about a French brand or France, the first thing that comes to mind is romance, luxury brands, perfume, romantic weddings and so on. However, France is also the base of Airbus. France was also the first country to produce high-speed rail. France was also one of the first countries to introduce e-sports and video games. France is also a very famous country in music. Therefore, saying that France is good is not only romantic luxury, but also the brand of the legal system. As a Frenchman, I certainly hope to explain all aspects of France more clearly, but not only romance. In addition, we also hope to let our young consumers know that Citroen is a very dynamic and young brand through marketing activities, and it adheres to the purpose of "people-oriented". More importantly, I hope that through these marketing activities, they will know that we are a brand that delivers happiness.
Moderator: Last question, because you mentioned some classic elements and concepts of our French cars, but in such a rapidly changing market environment, will there be some new labels, such as electrification, intelligent networking and other more cutting-edge and more technological labels added to our brand concept?
Lu: Yes, first of all, the Citroen brand will fully electrify its products by 2025. This is due to the diversity of our current production platforms, which can produce plug-in, pure electric or fuel-fired vehicles. With regard to intelligent networking, it is true that the networking development in China's automobile market is more advanced than that in Europe, which is definitely one of our development directions for us. And we have done a lot of research on intelligent interconnection before. In China's automobile market, intelligent interconnection is a very, very necessary or basic function, because without intelligent interconnection, there is basically no future, and it may not be so strong in the European market. In the future, we will continue to develop in this direction, thus providing more services to our customers. Actually, I want to say the last point, because we often try a lot of cars. We get on a lot of cars, and there will be a very large display screen on the central dashboard, but the first thing every passenger does after getting on the bus is to put their mobile phones aside, because the buttons are not used very often. What I want to express is that our Citroen brand may not bring customers such a large display screen, because they may prefer to use their own mobile phones instead of the display screen, so we hope that instead of this, it is better to provide customers with some necessary intelligent interconnection functions according to their real and actual needs, and then configure a screen with a corresponding size. I think this is a more accurate way. Because the slogan of our brand is because you are different.
Moderator: OK, thank you very much. Our communication today is over.