Not only Great Wall Company, but also every automobile company needs to conduct a lot of detailed market research, analyze the market development trend, analyze the purchase trend of new models by target customers, then discuss and analyze the sales price, cost and profit, and judge whether to formally produce new models according to the detailed data analysis results.
At present, there is a trend of mpv development in China market in the future, judging from the influence of the national two-child policy and the practicality of mpv. I believe Great Wall will not give up this model market easily.
Great Wall Haval is the leading brand in SUV field in China, and Haval is more and more like China version of Jeep. From the early stage, I started my own car road with pickup trucks and gained a foothold in the market segments. After that, Great Wall launched the first SUV model Saifu, and then launched the related models of Haval. The Great Wall brand still has car models in the early stage, such as Ito C30 and Ito C50, which performed well in the early stage. However, with the decline in the price of joint-venture brand cars, the automobile market has gradually changed from the blue ocean to the red sea market. Wei Jianjun, chairman of Great Wall, also decided to give up cars and concentrate on SUVs. This key choice also made Haval H6 ranked first in sales for more than 60 consecutive months, and became the real king in the SUV field in one fell swoop.
Wei Jianjun, chairman of Great Wall Motor, once told the media that Haval will never enter the car market unless it becomes the world's number one SUV. Of course, in recent years, Great Wall has also made some attempts in expanding its brand matrix and product line.
For example, WEY brand, which is positioned as a luxury SUV in China, and Euler brand in the field of testing water and new energy, and actively implementing global brand strategy by establishing overseas factories and R&D centers. According to the current development direction, the Great Wall is unlikely to enter the MPV market segment in a short time.
The success of the Great Wall lies in its persistence and concentration in a certain subdivision. For private enterprises without the background of state-owned enterprises and strong financial support, it is the key to successfully break through in the highly competitive market to concentrate resources and make precise efforts. The concept of the Great Wall is also worth learning and learning from other independent brands.
I feel that it is easy to explain why the Great Wall does not produce MPV by combing the development course and direction of the enterprise. I hope my analysis can help you.
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It's not that the Great Wall doesn't produce MPV, but it hasn't been produced yet. A car company decides which model to produce, and it can't be done by patting its thighs.
Let's talk about how a car was born, market research-product pre-research-modeling-parts system design-trial production-testing-trial production-mass production-listing.
First of all, we should do market research and analyze the market capacity, whether it is a blue ocean market with fewer products or a red sea arena with competitive incentives.
Through market research data, determine the market positioning, whether it is similar to Wuling trucks in Hong Guang or commercial vehicles in Erffa, and then pre-research the products according to the market positioning.
After preliminary research, the modeling design and parts design were carried out. The preliminary design work is generally done in the computer. After the design of various drawings and data is completed, the data is frozen in NC. Carry out trial production according to NC data, and carry out various performance tests and durability tests on the produced prototype to adjust the performance of the whole vehicle. It's finally time for trial production, mass production and listing.
At present, the MPV project of the Great Wall is in the pre-research stage, the internal code has already been determined, and two project teams, commercial and freight, have also been established. All performance departments and design departments are nervously benchmarking. Benchmarking includes Mercedes-Benz Weiting, Toyota Erffa, Ford and other models.
So as long as the project does not stop, we will welcome the MPV model of the Great Wall within 2-3 years.
Finally, I saw other answers, saying that the Great Wall C30 and C50 each died. I want to say that C30 has also achieved a monthly sales of more than 10,000. C30 and C50 stopped production not because these two cars were too rubbish to be bought, but because C30 and C50 were produced in parallel with Haval H6. As soon as H6 was launched, it caused a sensation. It was not until the production capacity and the Great Wall tasted the sweetness of SUV models that all the material and financial resources were invested in the research and development of SUV models and the research and development of cars were abandoned.
No one will buy it after it is produced Will you buy it?
The Great Wall brand was a car at that time, and the car market was no bigger than the MPV market? And the result? The Great Wall C30 C50 is dead and nobody bought it. The products are ordinary, and cars are not the strength of the Great Wall.
On the contrary, the Great Wall stands still. Haval is now a full-size SUV. It is difficult to rebuild a car or MPV because there is no foundation. Even if it is done, cars can't do Geely, and MPV can't do Wuling Baojun, so it is still king to sell SUVs steadily. Why do you want to challenge other people's careers with your hobbies?
1. The technology is not in place. 2 management can't keep up. Great Wall is a family business with traditional management mode. Wei Jianjun is interested in SUVs, so it only produces SUVs. Mr. Wei is suddenly interested in mpv and may design one himself.
Who said no? stop production
The Great Wall V80 was discontinued before the Harvard series, probably at an inopportune time.
Hello, the landlord, according to your question, make the following explanation:
1. First, we need to understand a concept. Haval is a sub-brand of Great Wall. Established on 20 13 with the slogan of "China SUV global leader". Mainly engaged in SUV production and sales, it is decided that its main research and development is SUV series.
2. If Great Wall Motor wants to produce MPV, my feeling is that it must consider setting up a new brand and a new logo to operate independently.
I hope I can help you. Thank you.
Do MPV? How? Only H6 has changed. You don't want to use it as MPV flattening and stretching, do you?