Lexus (English: Lexus; Japanese: レクサス), founded in 1983, is a world-renowned luxury car brand under the Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America.
Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. At the beginning, Lexus used "passion for perfection" as its propaganda slogan in the United States.
Later, "pursuing perfection" was taken as the marketing motto by all countries and regions in the world. It was not until 20 13 that its slogan was changed to "Amazing in Sports". 20 17 the Chinese definition of the new global brand image-"amazing experience" was officially announced.
Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.