Andema refers to American sports equipment brands. Headquartered in Baltimore, Maryland, the company mainly produces sports equipment.
UA mainly produces tight underwear (for example, under basketball uniforms and baseball uniforms) or shoulder pads (for example, shoulder pads for American football or hockey), but in addition, UA also produces sweaters, ordinary Tee, long sweatpants, shoes and so on.
Brand style:
1. Brand slogan "Cotton is our enemy". All products are made of nylon and polyester.
2. The design style is simple.
I started from college football, so I have a high position in the eyes of young people.
4. The colors of the new women's series are mainly pink and blue.
Extended data
Brand history
1. The company was founded on 1996 by former Maryland football star Kevin Plank.
2. In 2004, Andema designed uniforms for the Maryland Water Turtle Football Team and distributed advertisements featuring the team's coach Ralph Frigan.
3. In August 2006, UA, Nike and Reebok became the three official sports shoes manufacturers in the NFL.
4. In May 2007, a new marketing strategy for women's sports market was announced. At the same time, he also announced the expansion plan of the sports shoes department as early as 2008.
reference data
Baidu Encyclopedia-Andema