Representative of the Third and Fourth People's Congress of Jieyang City

Founding President of Xianmei Charity Foundation

Honorary citizen of Kangle County, Gansu Province.

In the 4th Shenzhen Caring Action, he won the award of "Touching the Most Caring Person in Shenzhen".

A friend summed up his character with "three hearts and one righteousness": the first heart is "doing his wine industry wholeheartedly", the second heart is "love" and the third heart is "ambition"; One righteousness is to be "affectionate and righteous."

In September, 2002, he set up a big love relief fund with 6,543,800 yuan to help more than 6,543,800 out-of-school orphans and poor students return to school, including 204 from Kangle County, Gansu Province. In May, 2007, he won the "Most Caring Person" Award of the 4th Shenzhen Caring Action in 2007 with the highest vote (80,000 votes). This person who silently contributes to society is Cai Wenchuan, the current director of China Young Entrepreneurs Association, the vice president of Guangdong Liquor Association and the chairman of Shenzhen Buda Liquor Group.

As a young entrepreneur, he not only created three famous brands, namely "Variety", "Health First" and "Drunkenness and Dreaming of Death", but also opened the hearts of children in poor areas with love and painted their future blueprint with dedication.

Recently, Cai Wenchuan led a delegation of Shenzhen Chaoshan Chamber of Commerce to visit Chaoshan four cities. On the afternoon of arriving in Jieyang, the reporter approached the caring entrepreneur who was born in Xianmei Village, Xinheng Town, Jiedong County, and explored his mental journey of wandering, ups and downs but perseverance in the business world.

Because of his poor family, Cai Wenchuan had to drop out of school before graduating from junior high school, took on the responsibility of supporting his family, and came to nearby Meizhou to start a "business sea" career. He began to help people run a small grocery store, specializing in brand-name products-"Xinheng mustard tuber" and also dealing in soft drinks. At that time, Cai Wenchuan told himself: "No matter what you do, you must do better than others!" Others work seven or eight hours a day, and he often asks to work 12 hours. He said, "Every night, I think about what to do tomorrow!" "

After working for others for a period of time, Cai Wenchuan started his first venture with the accumulated 1000 yuan. He was still a high-spirited teenager at that time. He wholesales flashlights and ballpoint pens to wholesalers and then sells them to those who have fixed shops. Cai Wenchuan recalled, "At that time, I often had to carry a big bag, and one after another asked me if I wanted to purchase goods. Sometimes I only sell a few flashlights a day. " He said: "He never wanted to give up. No matter what he does and what difficulties he encounters, as long as he persists, he will see hope! "

Honesty and trustworthiness have given Cai Wenchuan an unexpected harvest. In the long and arduous first venture, the wholesaler slowly discovered the sincerity and simplicity of the young Cai Wenchuan. The wholesaler praised him, "This little brother is different from others. He is diligent and keeps his word. We are willing to cooperate with him. " Others have to pay a deposit on the spot, but the supplier gives him a discount: sell it first, and then give money when things are sold. In this way, Cai Wenchuan's business career began to develop, and he also built up enough confidence.

1989, Cai Wenchuan was only in his early twenties, but a little love made him earn his first bucket of gold. After a TV news-Meizhou Mountain Road collapsed due to floods and the traffic was seriously damaged, Cai Wenchuan couldn't help feeling. He is thinking about what to do for the affected people from the perspective of a small businessman. Finally, he thinks that light and warmth are the most important things for people in disasters! When the flood damaged traffic and caused a power supply crisis, he recognized the situation clearly and immediately rushed from Jieyang to Fujian overnight to buy matches and candles. His arrival also made many wholesalers breathe a sigh of relief. At this time, their backlog of matches and candles can finally be sold, and thousands of boxes of matches and candles can be easily ordered. At that time, the power failure in the disaster area had not been restored, lighting materials were in short supply, and the road conditions were quite dangerous. Cai Wenchuan resolutely came here with love and career momentum, and was warmly welcomed wherever he went. Residents shouted happily: "A Cai sends light to the future."

When there was an extreme shortage of matches and candles in the disaster area, Cai Wenchuan only sold them at a price slightly higher than the wholesale price, but he still earned the biggest income in the initial stage of his business-40,000 yuan. Doing business with conscience is a principle that Cai Wenchuan has always remembered. After returning to his hometown, he did not hesitate to take out 1.5 million yuan to help his hometown build roads. At that time, the villagers also understood Cai Wenchuan's family economic situation. Everyone was grateful and said firmly, "This road must be repaired. Can't live up to Wen Chuan's wish! "

Pursuit of * * Win Pursuit of Excellence "If you want to make money, let others make money" and "No matter what you do, you must do better than others". These are two sentences that Cai Wenchuan repeatedly told himself, which are actually his business experience. It can be summed up in eight words-the pursuit of * * * win and the pursuit of Excellence.

In order to pursue * * * win and Excellence, Cai Wenchuan adheres to a trading principle: don't entangle with each other on price. He believes that adhering to the "one price" not only shows respect for the other party, but also makes the other party feel sincere.

1999, at an investment promotion meeting, Cai Wenchuan heard that there was a winery in Sichuan that wanted to attract investment. He has a keen business sense and realizes that this is a golden opportunity. He took bold action and successfully acquired the winery with the consistent style of "one price at a time", which took a solid step on the road of building his own brand. When relatives and friends questioned his "Thousand Miles Acquisition" action, he said, "I am not hot-headed to take risks, but I am fully prepared." It turned out that before this, he had arrived in Sichuan in advance for a detailed investigation. Through his personal efforts, he also noticed the external factors. "Bashu excellent liquor has a long history", which makes him more convinced that on the basis of the original winery, expanding the scale and improving the technology will inevitably produce first-class liquor.

With the combination of pursuing excellent quality and modern business philosophy, Cai Wenchuan's "drunken" liquor series quickly swept the national liquor market. However, Cai Wenchuan is not satisfied with the status quo. He stood at the peak of the liquor industry. In 2003, he first founded Buma Liquor Co., Ltd. and began to replenish wine for the "Buma" series of emperors, injecting healthy elements into modern fast-paced life. Buma series tonic wine is refined from royal health wine secret recipe, dozens of Chinese herbal medicines, modern bioengineering technology and high-quality pure grain. Since its launch, this product has won the praise of consumers with its perfect quality and high-grade enjoyment, which not only meets the material needs of modern people, but also inherits the long-standing culture of China health wine. In 2004, BBK was named as the favorite brand of consumers in Guangdong and Shenzhen in 2005. On the occasion of the 10th anniversary of Hong Kong's return to China, Bubu Bujiu was also designated as "the designated nourishing wine for the 10th anniversary celebration banquet of Hong Kong's return to China". Under the premise of wholeheartedly considering consumers, the quality of nourishing wine will continue to be excellent, and it will win health and happiness for modern life. It has been widely praised by consumers in Beijing, Shanghai, Singapore, Macau, Taiwan Province and other places, and has successfully built the first nourishing wine brand in China in recent years. The reason why "impeccable" is loud is because Cai Wenchuan is often called "impeccable" every time he goes on a business trip abroad.

Subsequently, Cai Wenchuan invested in Healthy No.1 Beverage Co., Ltd. in Henan, and launched the "Healthy No.1" apple vinegar beverage series, leading the new fashion of healthy beverages. Cai Wenchuan said that since its listing in April 2007, Healthy 1 apple vinegar has been sought after by consumers for its good taste and good quality. As the slogan of Health No.1 Apple Vinegar, "I am jealous because I love you" is also deeply remembered by people in the society. In just over a year, "Healthy No.1" fruit vinegar has been popular in half of China. In 2007, "Healthy No.1" fruit vinegar was designated as "the designated drink for the celebration banquet of the 10th anniversary of Hong Kong's return", and this year it was designated as "the designated special drink for the 58th Miss World Competition". Cai Wenchuan is very proud to say that he will continue to carry forward the concept of "pursuing * * * to win, pursuing Excellence" and strive to make "Healthy No.1" the first fruit vinegar brand in China that pursues nature and advocates health in five years.

However, Cai Wenchuan is not satisfied with the existing achievements, and has successively carried out real estate development in Shantou, Shenzhen and other places. In 2006, he established an unparalleled real estate development company in Shenzhen. In order to firmly build the brands of "Buma" and "Healthy No.1" and enter the forefront of business more quickly, Cai Wen Chuan boldly established Buma Liquor Group in Shenzhen, including Buma Real Estate Co., Ltd., Buma Liquor Co., Ltd. and Healthy No.1 Beverage Co., Ltd., and introduced the most advanced scientific research technology into production bases in Henan and Sichuan. With the help of the geo-economic advantages of Shenzhen and the business model of the headquarters, he firmly grasped the "Buma" and developed real estate development.

It is reported that in June this year, Shenzhen Buda Liquor Group successfully acquired Qinghai Geladandong highland barley (Cordyceps) Liquor Co., Ltd., and the Cordyceps series will be listed grandly at the end of this year, which indicates that Buda Liquor Group has entered a new stage, and it also shows that its products tend to be perfect and have better quality.

Flying with love, I hope there will always be an unforgettable memory behind every successful person. Perhaps childhood poverty left a deep memory in Cai Wenchuan's mind. As a dropout, he can best understand the pain that poor children can't afford to read. Every time I see a child's helpless and eager eyes, Cai Wenchuan feels sincerely moved, and his love for helping students is also generated.

In 2002, Cai Wenchuan began his journey of caring for students. At the beginning of that year, Cai Wenchuan was in the market in Lanzhou City, Gansu Province, and passed by Kangle County. He was shocked by what he saw: in an adobe room with an area of less than 10 square meter, three brothers and sisters, aged only 15, 13 and 12, were huddled on a low and broken table. Cai Wenchuan's memory was suddenly pulled back to childhood memories. Cai Wenchuan couldn't help but go over and ask, "Son, why don't you go to school?" The three children burst into tears. "Mom and Dad are dead, and we have no money to study." Cai Wenchuan's eyes suddenly blurred, and he choked and asked them, "Are you going to school?" The three children stopped writing, looked at him with eager eyes and said in unison, "Good!" Listening to the children's heartfelt words, he panicked at that time, because he didn't know how to make them return to the innocent smile that children had. He immediately took out a pile of money and put it on the table and turned away, silently telling himself that the children were innocent and they deserved our help and care.

After that, Cai Wenchuan changed his itinerary. He put aside his work inspection and personally visited the recreation school. He saw 50 children sitting in the dilapidated classroom, and half of them had to stand and listen to the class without desks. Tears welled up in Cai Wenchuan's eyes, and the young memories buried deep in his heart and his love as an elder came to life.

On the night when he returned to Lanzhou, Cai Wenchuan was in a restless mood. The faces of children who dropped out of school because of poverty kept coming to his eyes, and the eyes of those simple and kind villagers flashed with tears of longing. Cai Wenchuan decided to invest 6.5438+0 million yuan to set up a "big aid fund" to help out-of-school orphans and poor children study and find hope for the future. Cai Wenchuan said that this is also the social responsibility that an ordinary entrepreneur should have. In recent years, Cai Wenchuan's career has started to advance by leaps and bounds, and his steps to help orphans who are out of school are also non-stop.

In March, 2002, Cai Wenchuan gave a one-time subsidy of 2200 yuan to 10 children in the poor mountainous areas of the Fourth Hope Project. From 2003 to 2004, he also sponsored more than 200 poor children in eastern Guangdong and 103 poor children in Luoyang, Henan; In 2005, he sponsored more than 200 children in Guizhou Province. In the past five years, Cai Wenchuan has invested millions of yuan to help 1000 orphans go to school. People affectionately call him "1000 father of orphans". In the past five years, Cai Wenchuan's desk has been filled with thick letters, which is a testimony of his emotional communication with children. "Whenever I am tired from work, I will read the letters from the children. The children's lively and uplifting words and bright hopes for the future are the greatest comfort when I encounter setbacks in my career. "

After three years, that is, in 2005, Cai Wenchuan once again set foot on the land of recreation and visited the children who had received financial aid. The children always report their academic achievements to him, and he also visits their lives at home. During the return visit for several days, applause, laughter and cheers were linked together, and the feelings of joy, gratitude and excitement were intertwined, and the tears moved by the children and parents could not help but flow down. The children affectionately called him "Cai Dad", and his inner love began to surge. He is excited, grateful and happy. He stroked the child's head. Although most children are unfamiliar to him, he has built an emotional bridge with them at this moment.

Cai Wenchuan firmly believes that it is meaningful to spend money on children from poor families. He made a rule for his group: for every bottle of wine sold, he donated a dollar to the "Great Relief Fund", and all the money was used to help orphans and poor students. "Being able to help others is the greatest happiness in my life. Supporting those poor children is the source of my happiness. There is no big or small love, and love is in no particular order. I will continue to do so. " Cai Wenchuan said with emotion. In the fourth Shenzhen Love Action, he was also named as "Top Ten Love Ambassadors in Shenzhen", and the award speech given to him by the Shenzhen Municipal Government was "Let love and morality make enterprise capital".

Within the group, Cai Wenchuan also set up a "volunteer group". Every holiday, he personally took the volunteer team to the streets to clean up the city's "psoriasis." On the eve of the anniversary of Jieyang Economic and Trade Fair and the establishment of the city 10, Cai Wenchuan also used more than 10 vehicles and brought more than 40 volunteers from Shenzhen to Jieyang to clean up the street "psoriasis". Cai Wenchuan not only releases children's dreams with love, but also strives to build a caring team for home construction.

Along the way, brother along the way. Cai Wenchuan wrote the legend of business circles with an outstanding pioneering attitude, and left a fragrance all the way with his love and dedication to society. His simple efforts have been recognized and trusted by people. He is not only a member of Shenzhen CPPCC, but also a director of China Young Entrepreneurs Association, vice president of Guangdong Liquor Association, an honorary citizen of Kangle County, Gansu Province, and a representative of Jieyang Municipal People's Congress. These are the testimony of his love and hard work.

The way to make friends is priceless. Cai Wenchuan's open-mindedness is admirable. The reporter deeply regrets: How many people in the shopping mall can trust their friends as persistently as he does? Cai Wenchuan said, I believe in my friends. I talk about honesty with my friends. I won't do business with him unless I am a friend. Doing business is about people's hearts. Some friends are not afraid of having no money to earn, and some friends are not afraid of having no food.

In the business world, he is famous for his many friends and wide popularity. Chen Yongdi, member of the Standing Committee of Shenzhen CPPCC and president of Guangdong Young Entrepreneurs Association, summed up Cai Wenchuan's personality with "three hearts and one righteousness" at the disastrous real estate company establishment ceremony in 2006. Chen Yongdi said that Cai Wenchuan's initial intention was to "wholeheartedly" do his wine industry. From "Great" to "Health No.1", in just three years, he made two brands, Great and Health No.1, popular in China; The second heart is to have "love". There are 1000 orphans and poor students all over the country who call him "dad". He never forgets to repay the society after making money. The third heart is ambition. After making the "great" wine industry bigger and stronger, he was not satisfied at all and launched an attack on the real estate industry. Righteousness means that he is "affectionate and righteous". People who know Cai Wenchuan all say that "A Cai" can help friends. In the past, America always stood up when others were in the most difficult time. A few years ago, his 90-year-old grandmother died, and as many as 1000 friends went to pay their respects, many of whom came for his "righteous act".

Zhuang Shiping, the late famous overseas Chinese leader, was also Cai Wenchuan's "friend who forgot to make friends". Cai Wenchuan has always admired Zhuang Lao's moral integrity. Talking about the past, he is still deeply nostalgic for Zhuang Lao. "It is one thing to have more money and less money, and noble character is the most important thing." This has also become the basic principle for him to treat his friends and be a man.

Cai Wenchuan's hometown is located at the foot of the scenic Luoshan Mountain. Since/kloc-left his hometown at the age of 0/9, Cai Wenchuan has a deep attachment to every inch of land and villagers in his hometown. After leaving his hometown for so many years, he said that he missed his former friends and thanked them for their support. In the development of his career, everything Cai Wenchuan did was unknown, but he never made public. For those villagers who went to Shenzhen, Cai Wenchuan showed a strong homesickness. He said: "In Shenzhen, as long as there are Chaoshan villagers looking for me, I will warmly entertain them."

During this visit, I learned that my ancestral hall is being repaired. Cai Wenchuan specially took time to rush to his hometown and donated 654.38+10,000 yuan in the name of his father. At the corner of Laocuo Lane, Cai Wenchuan smiled and said to his friends in Shenzhen: "When I was a child, I squatted here to rub hemp ropes for sale ..." Old water tanks, broken tables and chairs, old stoves ... all of Laocuo reminded him of his poor childhood, which encouraged him to be tireless, never discouraged and strive for progress. He said that life is looking forward, but he never dared to forget the little friendship between friends and fellow villagers.

In the first month of the Spring Festival every year, Cai Wenchuan will lead the company's management team back to their hometown to visit the old building, and through the comparison between the past and the present, let every employee understand the hardships and innovations. Cai Wenchuan said that eternal success is a goal, so that we can keep moving forward. On the road to success, no matter how many bumps and hardships there are, Cai Wenchuan will embark on a bumpy road and sing to the ends of the earth.

Cai Wenchuan, a veritable business card!

In Shenzhen, a metropolis where predators gather, he is a latecomer, but in just six years, from scratch, he has surprisingly completed the "triple jump" of liquor nourishing beverage products. He gave full play to the economic advantages of Shenzhen headquarters, established production bases in the west, central and northeast with a keen sense of the overall situation, and built a well-known brand every two years by skilled "extraordinary marketing" means, which became a miracle in the southern liquor market. He is also a "love ambassador" and has so far sponsored thousands of orphans who have dropped out of school all over the country. He made the foundation of the enterprise with morality and love.

"We are going to start a charity sale this month," Cai Wenchuan said thoughtfully after reading the topic "Big business is good for the world" brought by the reporter of "World Tide Merchants". In a month, the children will start school. At this time of the year, he has to prepare the tuition fees for all the children he supports early. All the proceeds from this charity sale will be used to fund the tuition fees of more orphans who are out of school.

Cai Wenchuan is the chairman of Shenzhen Buma Liquor Company and entered the beverage industry this year. In May, the successful launch of a new generation of fruit vinegar beverage "Healthy No.1" apple vinegar once again shocked the market.

"I'm dreaming about how to sell wine now," he said seriously. When he went out to eat with reporters at noon, he did not forget to ask his secretary to bring a few bottles of apple vinegar to the staff of a nearby restaurant to taste.

"Do employees understand you?" The reporter asked.

"Being a good person is not afraid of having no money to earn, and having friends is not afraid of having no food!" Facing the reporter and the people around him, Cai Wenchuan smiled. In the early 1990s, Cai Wenchuan began to set foot in liquor sales agents. He is the regional general agent of Maotai, Wuliangye and other brands in Meizhou. Since then, he has been exploring liquor marketing for nearly 10 years, which has given him valuable market experience. In the mid-1990s, vinegar drinks rose, and Cai Wenchuan, who had accumulated a little in the liquor market, also joined the industry. From 65438 to 0995, Cai Wenchuan invested in his own fruit vinegar beverage factory in Jieyang, and the main product was "Healthy No.1". Less than half a year after the product went on the market, "XX" vinegar beverage also entered the market. At this time, XX No.1 in Chaozhou and XX No.1 in Raoping are competing in the market. For a time, the vinegar beverage market in eastern Guangdong was filled with smoke.

Cai Wenchuan made many friends because he often contacted restaurants and entertainment places to sell products. "When I was in Shantou and Jieyang, everyone called me' Health No.1'!" He smiled and told the reporter of Shang Chao in the World. The fierce competition in the eastern Guangdong market made Cai Wenchuan begin to consider expanding to the developed Pearl River Delta. One day, he tried to take a batch of products to Shenzhen and Dongguan for promotion, but almost all restaurants were distrustful of this drink from remote mountainous areas, which made him suddenly have a strong desire to enter Shenzhen for development. "At that time, I felt that only by occupying a core city like Shenzhen could I be condescending."

In these days of fierce competition in the beverage market, Cai Wenchuan is also looking for new development opportunities in the field of liquor. 1999 He heard at an investment promotion meeting that there was a winery in Sichuan that wanted to attract investment. Cai Wenchuan, with a keen mind, immediately realized that this was a good opportunity! He decided to seize the opportunity to start his own brand enterprise. This year, Cai Wenchuan successfully acquired this winery in Sichuan and established the Sichuan Drunk Industry Company.

Sichuan is so far from Shenzhen. How do you know the market situation? Was the decision a bit risky?

Cai Wenchuan told reporters that operators must not be timid when they encounter good projects. Of course, before investing, it is not enough to have courage, but also to do a full investigation. "Any kind of investment must be prepared. If you take risks only with enthusiasm, it is likely to be counterproductive! " Cai Wenchuan said.

Cai Wenchuan had been to Sichuan several times before his formal investment. After an in-depth investigation, Cai Wenchuan had a bottom in his heart: the original winery was only poorly managed because of its small scale and relatively backward technology. A large number of market surveys convinced Cai Wenchuan that "Bashu is a fine wine with a long history" and that investing in Sichuan has great market prospects.

After technical transformation, management and other work, the winery began to formally operate. Cai Wenchuan decided to put the marketing headquarters in Shenzhen. "At that time, most people advised me not to do it, which was very dangerous. It is developing very well in Meizhou. If you jump out, you may lose everything in a few years. There are countless people who have failed to make wine in Shenzhen. " Cai Wenchuan said, "I came to Shenzhen at 200 1,1and stayed at Kaililai Hotel. I have my own car, but I don't drive it. I go to find an office and a warehouse by motorcycle. I didn't go to find a friend. "

In fact, he only brought four "brothers" to Shenzhen this time, and the marketing team expanded to more than 50 people a month later. "We work hard in practice. Money is hard to earn. I said at that time that we should use spirit and perseverance to build our market. "

Slowly but surely, Cai Wenchuan's enterprises began to form a nationwide marketing network. That is, at this stage, when Cai Wenchuan visited the market all over the country, he witnessed the miserable life of so many orphans who were out of school. He decided to take out some funds from the start-up enterprises to support these orphans. Up to now, he has funded thousands of orphans who have dropped out of school all over the country to complete their studies.

At the end of 2003, the northeast revitalization strategy was launched. In response to the call of the country to revitalize the old industrial base in Northeast China, Cai Wenchuan invested and established an unparalleled liquor company in Changchun. Cai Wenchuan found that with the improvement of living standards, people's health concept is getting stronger and stronger. Mastering the consumption psychology, Cai Wenchuan began to March into the field of health wine, and the "great" series of nourishing wine began to enter the market.

Cai Wenchuan set up the "great" project, which was a difficult time. At that time, there was a shortage of funds for investment projects, which made Cai Wenchuan, who was unwilling to ask for help, very anxious. "I let a friend of mine know when I was eating. I helped this friend a lot before. He gave me a large sum of money as a reward. I think friends are more important than money, and I won't accept them. This time, my friend came to me after hearing about the situation and expressed his full support.

Two years later, the wine industry entered a benign development stage, and Cai Wenchuan began to focus on healthy drinks. Based on the previous two experiences, he invested in a beverage factory in Henan, and relied on the advantages of abundant apples in the local area to produce "Healthy No.1 Fruit Vinegar Beverage", and the series of products also made a healthy brand.

"Although it was launched in May, we have basically completed the layout of the Guangdong market by June, and then we will have a deep understanding of the Guangdong market and then develop agents throughout the country." Cai Wenchuan said confidently.