Grove played a hard-line role, as Hogan said, "If his mother gets in his way, he will fire her, too." Cox also said: "You have to understand all this. Noyce is a very kind person, which makes him deeply loved. Therefore, someone in the company has to spur and reprimand the backward employees, and Andy is just good at this skill. " Once he shouted to a female employee, "If you are a man, I will break your leg." . From 65438 to 0979, Grove became the president of the company. 1982 The economic situation deteriorated and the company's development slowed down. He launched his own "125% solution". In order to defeat the aggressive Japanese, employees are required to be more efficient. This is also the origin of the "late registration form". Company employees have to work 10 hours every day, and those who go to work after 8: 00 am10 must sign their names. One morning, a reporter in The New York Times actually saw Grove sign his name.

At the sales meeting, you can see that he is short and unattractive. His Hungarian accent made him unable to hear clearly. He drawled and said, "Intel is the last hope for the American electronics industry to face the Japanese electronics industry." At this moment, hundreds of young men and women have a boiling passion, and seem to be attracted by the same fate, willing to sacrifice everything to complete a sacred mission: selling the chips produced!

Of course, it is difficult to run a company, which makes people feel as if they always jump into a lifeboat in despair at the last minute. One night, Grove dreamed that he was chased by a pack of wild dogs. He said, "This is a pressure cooker". John Dall Thompson, a famous venture capitalist, worked for Intel for six years in 1970s. "Grove can't stand being late or meeting without a purpose. He is a desperate donkey, which is a characteristic of the industry and there is no chance to answer wrong. " 1984' s Happiness magazine rated him as one of the toughest bosses in America. Sometimes even he thinks it is too much.

"125% solution" made Intel a sweatshop, and some disgruntled engineers tied cloth strips on their heads to vent their dissatisfaction. Grove's efforts still can't resist the attack of Japanese manufacturers. From 65438 to 0984, the company's memory business declined. Products piled up in the warehouse: the capital turnover was ineffective and the company was in deep crisis. Fortunately, the management by objectives founded by Grove supports the axis of enterprise operation. And the Savior microprocessor business is gradually maturing. 1985 One day, Grove discussed the company's predicament with Moore, the company's chairman and CEO. He asked, "What do you think he will do if we step down and elect a new president?" Moore hesitated and replied, "He will give up the memory business." . Grove said, "Then why don't we do it ourselves?" 1986, the company put forward a new slogan "Intel, microprocessor company". Intel successfully crossed the valley of death caused by memory disaster. With the amulet of microprocessor, Intel will reach the top. 1992, Intel became the largest semiconductor company in the world, and the distance from the second place is getting bigger and bigger. Grove's legend gradually deepened. Because Intel is not just a microprocessor manufacturer, it has gradually become the leader of the whole computer industry.

1994, a small chip defect suddenly plunged Grove into a situation of success or death again. "1994165438+1October 22nd. I wanted to call the office, when the phone rang, and the leader of the communication department had something urgent to find me. It is said that CNN will send someone to the company, and they have heard about the floating-point defects of Pentium processors. This will be a big event. " 65438+February 65438+February, IBM announced that it would stop selling all computers equipped with Pentium chips. "Now, the expected success suddenly vanished, and everything became unpredictable. Our employees feel uneasy and even afraid. "

But grove can't be afraid. 1Feb. 9 19, he decided to change the policy, replace all chips and improve the chip design. As a result, the company spent 4? 7.5 billion US dollars, equivalent to the company's R&D budget for half a year, or the advertising expenses of Pentium for five years.

But Intel has survived, and it is more dynamic. It was Grove's character and temperament that saved him. His courage and enthusiasm spread like electricity in Intel. Grove saved the company, and it's time to save himself this time. Because of his physical illness.

In the autumn of 1994, the new private doctor gave him a comprehensive examination. Everything is normal, only one PSA test result is 5, and the normal value should be 0 ~ 4. The doctor didn't seem to care, and Grove didn't take it seriously. 1995 in early spring, during a holiday, he suddenly thought of PSA testing. Decided to look up relevant information online, he found the prostate cancer news group. Just after the holiday, I took another PSA test and the result rose to 6. The tumor has spread! He has an urgent appointment with the urologist. As expected, he was diagnosed with cancer. He is 58 years old this year!

He analyzed three methods: surgery, chemotherapy and freezing, and finally chose chemotherapy. A month later, the indicators were normal. But he knows that the fear of cancer will accompany him all his life. From this, he was inspired: "Investigation, selection and treatment-and fast. You need to take the initiative. Passive waiting can only be worse. " This is exactly the same as his business philosophy.

Grove promised that he would retire at the age of 57. But at the age of 57, he did a good job and Intel was in full swing. So even if there is a physical problem, I have not retired. But at this time, he had to consider the issue of successors.

From 65438 to 0996, Grove, who is also a professor of stanford graduate school of business, published a new book: Only paranoia can survive, which is a summary of his philosophy of life, and its core is a strategic turning point. "Crossing the valley of death set for us at the strategic turning point is the biggest tribulation that an enterprise organization must experience". "I have always believed in the adage that only paranoia can survive. I don't hesitate to take the name of paranoia and worry that things will go wrong all day. "

However, Grove, who was paranoid all his life, still suffered setbacks in the face of a new turning point. 1997, Intel reached a brilliant peak under the impetus of multimedia Pentium and Pentium II. But the rebound brought by the network soon appeared. As a faithful executor of Moore's Law, Grove has always denied the importance of the low-end market. But the low-end market is burning right under his nose. 1998, the company announced its first quarter results, which surprised everyone. In May this year, due to the situation, Grove handed over the position of CEO to Barrett, retired from the front line and handed over a new turning point to his successor. Indeed, Grove should enjoy more fun than work: skiing, riding a bike, listening to opera with his wife Eva, and occasionally dancing enthusiastically and unaccustomed (Eva once twisted her feet to follow the beat). Of course, he still appears in the cubicle office every day, and people can often hear his laughter.

Grove's marriage to Eva is the core of his life. He has always been loyal to her, and their contact always has endless emotions. Grove's big eyes can penetrate the skull of an unprepared director 15 meters away in a meeting, but when he looks at Eva, it is always his tenderest moment. He is full of fatherly love for his daughter. He often takes his children on business trips, but asks his daughter to write reports at 5 cents per page. This is how we get pocket money.

When the company was founded, Grove didn't have many shares, but over time, his wealth has accumulated to more than 300 million dollars. He is still frugal. He doesn't spend money on airplanes, luxury houses or sports cars, and his life is simple. He wanted his daughter to live comfortably, but he donated part of his property to charity and donated a 10 chemistry scholarship to his alma mater, City University of new york.

Grove is lucky, lucky to escape from Hungary, lucky to attend City University of new york, lucky to join Intel, and lucky to succeed again and again. The greatest luck, of course, is to marry Eva and have two daughters. He will raise them, teach them to dance and smile and make them beautiful American women.