2. Moutai is good.
3, the national wine Maotai, the crown of jade liquid.
4, gold medal Maotai, sincerely make friends all over the world!
There are many beautiful mountains and rivers, but there are no heroes.
6, enough friendship, enough wine.
7, the national wine Maotai, drink healthy!
8, the soul of Chinese wine, the mobile phone in the wine, drink it and be an excellent China person!
9. Let's drink to health and beauty.
10, owning national wine will lead to a better life and future!
Advertising words related knowledge:
First, the concept of advertising words
1, advertising words, also known as advertising language, have broad and narrow meanings.
2. Advertising words in a broad sense refer to introducing goods, culture, entertainment and other services to the public through various media and posters.
A propaganda language of Rong, including advertisement title and advertisement text.
3. Narrow advertising language only refers to the title part of the advertisement.
Second, the function of advertising.
1. Advertising is a tool and means of marketing, and the marketing function should be regarded as the inherent essential function of advertising.
2. Marketing is inseparable from communication. Communication function is the most basic function of advertising, and advertising can be publicized and persuaded through the dissemination of information.
The function of taking, strengthening and prompting.
3. Generally speaking, advertising language is to strengthen the appeal object's impression of enterprises, products or services in advertisements for a long time.
Repeatedly used short advertising slogans should be based on long-term sales interests and convey a long-term unchanging message to consumers.
Concept, then let's analyze the stylistic features of advertising language.
Third, the characteristics of advertising words
1, concise and clear
Advertising language should be concise and to the point, with no superfluous words. If it is not short, it is not convenient to repeat, remember and cycle. extensive
There are not many requirements for the form of the notice, which can be a single sentence or a dialogue. Generally speaking, the number of words in advertising language is
6- 12 words (the number of words) is appropriate, generally not exceeding 12 words.
2, easy to understand
Advertising text must be clear and simple, easy to read and use, in line with the trend, and the content should not be too abstract, so as to be popular.
Anyone with a general education can accept it. Advertisements should use words and expressions familiar to the target audience to make sentences fluent.
Clear meaning. Avoid using new words, neologisms, professional vocabulary, obscure words and words that are easy to cause ambiguity. I can't play either.
Word games, barely pursuing rhyme.
3, catchy
Advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonological collocation, so as to be readable and grasping.
Grab the eyes and hearts of the audience. It is not difficult to find that many advertising slogans are rhyming, such as "Farmer Mountain"
In spring, it's a little sweet, "good air conditioning, made by Gree" and so on, so I bowed down. Be clear at a glance.
4, novel and unique
To choose the most informative advertising language, work hard on the word "new". Such as new products or new uses of old products.
Mode, new design, new style, etc. The expression of advertising language should be unique, and the sentence situation and expression should be unique and unavoidable.
Plagiarism can include appropriate epigrams, puns, two-part allegorical sayings, etc. To cater to the curiosity and imitation of the audience and arouse their hearts.
Sound in spirit.
5, the theme is outstanding
The title of an advertisement is a high summary of the main body of the advertisement, and the main body and information it summarizes must be clear and concentrated.
You will understand what the advertisement is mainly about when you arrive. An advertising language can choose different appeal points, that is, what to emphasize.
Different, but it always highlights one aspect.
6. Cultural symbols
In today's information age, advertising has penetrated into all aspects of social life. It is collected in concise and vivid language.
It vividly shows the characteristics and character of goods and expresses the wishes and demands of consumers; It uses emotional language.
To attract and infect the audience, not only let people know and trust their goods, but also become a social article.
Change. The creation of advertising language is a work that needs inspiration and constant innovation, and the stylistic form of advertising language is not fixed and necessary.
Practitioners constantly create and improve in specific work.