It shows a product or theme directly and truly on the advertising page, and strives to render the texture, shape and function of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised product.

2. Highlight the characteristic method

In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark.

3. Contrast and contrast method

The application of contrast not only makes the advertising theme more expressive, but also full of interest, which expands the appeal of advertising works. The successful application of contrast method can make the seemingly ordinary picture processing contain rich meanings and show the different levels and depths of advertising theme performance.

4. Reasonable exaggeration

With the help of imagination, a certain aspect of the quality or characteristics of the propaganda object is obviously exaggerated in order to deepen or expand the understanding of these characteristics. According to the characteristics of its performance, through the use of exaggeration, it injects strong emotional color into the artistic beauty of advertisements, making the characteristics of products distinctive, prominent and moving.

5. Look at the big picture from the small.

In advertising design, three-dimensional images are emphasized, selected and concentrated, and a point or part is described or extended and enlarged with unique imagination, so as to fully express the theme. It provides a broad imagination space for the receiver and gains vivid interest and rich associations.

Step 6 use association method

Through association, people often see themselves or their related experiences in the aesthetic object, and the aesthetic feeling is particularly strong, so that the aesthetic object is integrated with the people who judge Microsoft in the United States, thus producing a voice of aesthetic feeling in the process of association, and the intensity of their feelings is always strong and rich.

7. Humorous methods

Humor often uses interesting plots and ingenious arrangements to extend some things that need to be affirmed to the level of comics, resulting in a humorous artistic conception that is full of fun and funny.

8. Borrow metaphors

Metaphor refers to choosing two things that are different in this copy but similar in some ways in the design process. "This thing is used as a metaphor for another thing" is not directly related to the theme, but it has some similarities with some features of the theme at a certain point, so it can be used to play a role and be transformed to obtain the artistic effect of "tactfully expressing ideas".

9. the method of holding things with affection

The most direct influence of art is emotional factors, and aesthetics is a process in which the subject and object of beauty constantly exchange feelings and produce buzz. By setting off the theme with beautiful emotions and truly and vividly reflecting this aesthetic feeling, we can gain the power of emotional people and exert the power of artistic infection, which is the literary focus of modern advertising design and the pursuit of beautiful artistic conception and interest.