However, the wave of market economy surged in the 1980s. Wang Jianlin, who thinks that "the economy will become more important in the future", joined Liaoning University as a soldier at 1983 to study economic management. After receiving his degree at 1986, he was transferred to the local government and became the director of the office. Then, he ushered in the biggest turning point.
At that time, the policy was tolerant, government officials went to sea, and Wang Jianlin also seized the opportunity to go to sea. After the development of the local municipal government, its real estate enterprise "Xigang District Housing Development Company" was in debt of several million yuan soon after its establishment. "Who can pay off the debt, give the company to whom", the sentence of the helpless municipal government cadre, was regarded as a once-in-a-lifetime opportunity by Wang Jianlin who volunteered to start real estate.
In an interview, Wang Jianlin revealed his initial intention of going to sea for the first time. In fact, he doesn't want to be the richest man in China, but to gain more wealth and make his family live better. "When I first started doing business, my ideal was to struggle to own a building, at least to rent, eat and drink."
However, Wang Jianlin was so successful that he didn't even think of it himself.
Renovation of the old city, renovation cost per square meter 1200 yuan. At that time, the best house in Dalian could only be sold for 1000 yuan. Wang Jianlin made several innovations: first, there was no Ming hall in the mainland house at that time, but he made Amin hall; Second, every household is equipped with a bathroom, wooden windows are replaced with aluminum alloy windows, and security doors are added. Average house price 1580 yuan per square meter. 1000 The house was cleaned in one month. This single earned nearly 6.5438+million yuan!
And found a profit model-the transformation of the old city is very profitable, so it opened in Dalian. When other colleagues change their minds, Wang Jianlin has become a "professional household" in the transformation of Dalian's old city.
In an interview, Wang Jianlin talked about his first billion: after doing business for a period of time, his goal gradually expanded, so he set a target slogan for the company and strived to achieve assets of 100 million. At that time, many employees felt that they did not believe it. 100 million is too far.
At that time, everyone worked hard. At that time, the whole economy of China was growing at a high speed, so it would soon reach 100 million yuan.
What is the most important thing in the early stage of starting a business? Wang Jianlin said this: First, dare to try. No matter what you do, you must have dreams, goals and dare to do it.
Second, innovation and change, anyone who does the same thing as others will definitely get the average profit rate; Only by doing something completely different from others can we get excess profits.
Third, stick to it. We can't say that the Yellow River will never die, and we won't look back until we hit the south wall. I'm different. You won't die in the middle of the Yellow River. I may build a bridge, and I will cross it. I hit the south wall and never looked back. I found a ladder and climbed it.
For more information, please pay attention to the official account of WeChat, Huidu Finance (ID: money-caiji), and I will answer it for you!
Speaking of Wang Jianlin, I'm afraid what everyone remembers most is: "Set a small goal first, such as making it 1 100 million first!"
Big brother is very modest, and Ma Yun also said, "I haven't touched money and I'm not interested in it!"
These entrepreneurs are proficient in marketing. While creating topics, they also advertise for enterprises for free. Although Wang Jianlin has always kept a low profile, Wang Sicong is a good killer.
Wang Jianlin, 19541was born in Cangxi county, Guangyuan city, Sichuan province on October 24th, and joined the army in 1970. When he was less than 30 years old, he became a regimental cadre, one of the youngest cadres in hundreds of thousands of troops at that time.
17 joined the army, 1986 transferred from the army to the local area. His position has been promoted rapidly, and he has been the director of the office for two years, which can be said to have a bright future.
However, in 1988, Wang Jianlin resigned to start a business in the sea. For specific reasons, Wang Jianlin said this:
"One is to catch up with the business fever. From 1988 to 1995, many people quit their original posts and went to sea. Without the commercial prosperity at that time, there would be no outstanding entrepreneurs like China today.
Second, I want to improve my personal life. I think other people can have ten thousand households, and I should stop them by my own ability. "
In this way, Wang Jianlin left the system and went to sea.
It can be said that Wang Jianlin's entrepreneurship is very visionary and has a good eye for real estate. Entrepreneurship is naturally not smooth sailing, not to mention that Wang Jianlin also encountered the problem that entrepreneurs will encounter today-lack of money.
In the era of "planned economy", not only money, but also "planned indicators" should appear on the list of indicators of the State Planning Commission.
Wang Jianlin found a comrade-in-arms in Dalian, paid the fee and got the index of tens of thousands of square meters. Therefore, how important it is to be a comrade-in-arms and an iron buddy. I can help you at the critical moment.
After getting the land index, we have to find a leader to grant land. Wang Jianlin ran over and over again, tossing badly, and no one cared.
Finally, the leader said to Wang Jianlin, "Don't you want to develop? Give you the land north of the city government. "
What do you mean?
The north side of Dalian Municipal Government is a residential area with old houses and poor facilities. More than 65,438+000 families use a faucet and a toilet, which is horrible to think about. Such an environment is naturally regarded as "unsightly" by the government.
This is a "hot potato" for Wang Jianlin. Let's get started. The renovation cost of the project is1.200m2.. At that time, the best houses on the market were only 1000 dozens. If you don't do it, the leader has replied. If you don't do it, I'm afraid you won't have a chance.
Wang Jianlin decided to do this project, although many people opposed it. At that time, Wang Jianlin's company was called "Xigang Development Company". Wang Jianlin said: "Development companies can only be developed if they are opened. Dare not open how to develop? "
So there is a good saying:
Listen to the majority, refer to the opinions of the minority, and finally make your own decision.
Wang Jianlin can't manage that much. He can be said to be the last fight, and he can only succeed and not fail.
In order to make money, we have to sell this house per square meter 1500 yuan. In view of the defects of the apartment at that time, Wang Jianlin Company made innovations in the apartment:
This apartment was also very eye-catching at that time. The average opening price of the house 1.580 per square meter, sold out in one month 1, more than 1,000 sets!
In this project, Wang Jianlin earned the first bucket of gold: earned more than 10 million. Let Wang Jianlin's company become the first company to enter the "old city reconstruction" industry, and let Wang Jianlin realize that the old city reconstruction is very profitable, so he opened it in Dalian.
1, dare to dare to try, "What is too Tsinghua, too north, not as bold?"
No matter what you do, you must have dreams, goals and dare to do it. There is at least a 50-50 chance that you will do it, and there is no chance that you will not do it. This boldness doesn't mean making you do things indiscriminately, but you have to have the courage to rush and experiment!
2. Innovation and change
If you want to succeed, continue to succeed, or achieve greater success, you must be able to change and innovate, instead of taking the road that others have taken and doing the same things as others. Anyone who does the same thing as others will definitely get the average profit rate; Only by doing something completely different from others can we get excess profits.
Step 3 stick to it
There may be many new ideas at the beginning of starting a business, but the ideas may be immature at the beginning. The new model may encounter difficulties or setbacks in the trial process, and it can't reach your expected goal. What should I do at this time? If you feel that you are on the right path after analysis, you need to stick to it. I often say: I didn't know that the Yellow River would never die, and I wouldn't look back until I reached the south wall. I'm different. You won't die in the middle of the Yellow River. I may build a bridge, and I will cross it; I hit the south wall and never looked back. I found a ladder and climbed it.
There is a way to start a business-focus on the research and practice of new media marketing, share the dry goods of new media marketing that can land, guide the actual operation, and let you do and earn. Welcome to pay attention to communication!
Ability plus opportunity! Gai Lou made money!
I don't know. I don't think we ordinary people should care about these things.
Lu Xun said that eating people.