First, apply "Tao, Heaven, Earth, Popularization and Law" to do a good job in enterprise management.
Sun Tzu's art of war Ji Qing wrote: "Soldiers, the great events of the country, the place of life and death, and the way of survival must be observed." Therefore, we should learn five things, learn their methods and ask their feelings. One is Tao, the other is heaven, the third is earth, the fourth is will, and the fifth is law. Tao makes people consistent with the world, so they can die with Tao, live with Tao, and be brave in danger. "Before making an investment decision, an enterprise must first realize whether the success or failure of investment will affect the rise and fall of the enterprise, so it is necessary to make an appropriate assessment in advance, such as whether there is any problem with funds. Does the product meet the market demand? Do you have a strong opponent? Is the sales channel smooth? Do you have a clear understanding of price profit, advertising, publicity and service? When the analysis is appropriate and the forecast is sure, we will start to invest or introduce technical equipment. These problems are closely related to "Tao, Heaven, Earth, Popularization and Law". Sun Wu's "Tao" can make people fit in with people, which is also applicable to enterprise management. The "Tao" of an enterprise means that all employees from enterprise operators have the same thoughts and goals, and Qi Xin will work together for the development of the enterprise. If the enterprise faces operational difficulties, employees can also play the spirit of "helping each other in the same boat" to turn the tide and let the enterprise regenerate. Only with "the right time, the right place, and the right people", plus a good "general" and a resourceful and decisive leadership team, can an enterprise be sure of winning.
Second, "know yourself" and go to the world.
Sun Tzu's art of war Topography wrote: "He who knows himself is not in danger of winning; Knowing heaven and earth, winning is not poor. "In a company, if you can' know yourself', it will be of great help to the business operation. To cultivate this "motivation", we should pay more attention to observation and analysis. It is generally believed that it is difficult to "know yourself", but it is not easy to really "know yourself". Operators should clearly understand the strength of their own companies, the talents of cadres and workers, the reaction of consumers to commodities, and also understand the company's ability to cope with crises. In addition to careful analysis of the situation report, field observation is also needed, and complex data should be analyzed by computer. This is true for yourself and your competitors, so that you can fully grasp the situation and make the best decision in business.
Third, "choose people to take advantage of the trend" and choose soldiers.
The essence of modern management is to implement comprehensive control through a dynamic system with people as the core, thus creating the best benefits. People are the most precious wealth of a country. Whoever wins talents in modern competition will win economic revitalization. "A good fighter, seeking his potential, does not blame others, so he can choose people and take advantage of the situation" (Sun Tzu's Art of War? Potential), enterprise managers should be able to select outstanding cadres and fully authorize them to be independent of market changes, so that the whole enterprise will play its incomparable potential. At that time, it will be like Sun Tzu's art of war, like a boulder falling from a mountain, and it will be unstoppable and enter the market. "There are no soldiers who can be used, only soldiers who can't be used." If enterprise managers can choose the best people as the core cadres, their career will be half successful.
Fourth, "governing qi, mind, strength and change" to develop corporate culture.
Sun Tzu's art of war "Debate on the Soldiers" said: "Therefore, the vitality is sharp, the daytime is lazy, and the gas returns. Therefore, those who are good at using soldiers should avoid their spirits and hit them on the ground, which is also to cure their qi. Treat the chaos by treating it, and wait for it to be treated. This is also the way to treat the heart. Try to be near, be relaxed about work, and be satisfied with hunger. That's the rule, too. Don't invite the right flag, don't open the array, this change is also. " Sun Wu's "governing qi", "governing mind", "governing strength" and "governing change" are also qualities that a successful entrepreneur should possess. "Governing Qi" means arranging working hours reasonably and paying attention to working methods in order to give full play to work efficiency; "Governing the mind" means attaching importance to the relationship between superiors and subordinates, avoiding employees' emotional troubles, and maintaining the spirit of stability, unity and initiative; "Governance" means paying attention to the safety and health of employees and giving them appropriate benefits so that they can work energetically; "Management change" means paying attention to enterprise discipline, giving full play to the overall strength and not letting competitors take advantage of it.
Whether enterprise management is centered on "people" or "things" is the watershed between modern enterprise management and traditional enterprise management. Traditional enterprise management regards "man" as "economic man", just a production tool and works for economic interests; Modern enterprise management has introduced the research results of behavioral science, and holds that "man" is a "social man", who has thoughts, beliefs and ideals. Modern enterprise managers should meet the needs of employees as much as possible, achieve the predetermined goals of enterprises, and use various means to stimulate the enthusiasm and creativity of each employee. Corporate culture is a product derived from the concept of "social man" and plays an important role in modern enterprise management. If enterprise management is regarded as a running machine, then enterprise culture is the lubricating oil to keep the machine running at high speed, and it is the embodiment of enterprise management as an art.
5. "Prophet" is precious and information comes first.
Sun Tzu's art of war In my article, I said, "A wise king is a wise king, so we should act with virtue. Success comes from many people, and so does the prophet." The soul of modern management is to collect, store and communicate information in time. The acquisition of industrial and commercial information is also very expensive in Prophet. It can be divided into three aspects: first, it can predict the market trend; Second, it can discover competitors' strategies or their research and development status; The third is to predict the development trend of product (commodity) technology and obtain new product development information. Facts have proved that information first can be deliberately innovated, and there is a market for people. Information is related to the rise and fall of enterprises and the success or failure of competition.
Six, "surprise", occupy the market
Sun Tzu's art of war Put forward in the plan: "Take it by surprise, take it by surprise." Surprise attack is to win the enemy with "special" means and "unexpected" and "unpredictable" struggle strategies and methods. The smartest action is the action that others didn't expect. The cleverest trick is one that others don't realize at the moment. The market needs a product or service, and others have not thought of you first; Others have never seen you before; You can grasp things that others don't care about, realize clues and make innovations; Before others act, you arrive first and get the result first. In this way, Sun Tzu's thoughts really came in handy.