Once, Purdy, an American chicken processing enterprise, publicized its chicken products, showed its scientific chicken raising methods and provided healthy chicken food for everyone. They invited American advertiser Ed mccabe to write a manuscript for them. Today, I want to share with you the contents of this material:

"My chicken is more delicious than yours.

Your problem is that you can eat whatever you want.

My Purdy chicken has no such freedom. They eat whatever I give them. I only give them the best. Their diet is mainly composed of pure topaz granules, soybean powder and marigold petals-you would call it healthy food.

My chickens only drink fresh water from deep wells.

The reason why I am so picky about chicken food is simple: chicken is what it eats. Because they eat well, Perdyou's chicken is always fresh, juicy and delicious. But also have a healthy golden luster, which makes them different from other chickens.

If you want to eat as well as my chicken, ask me for a lesson.

Come and eat my chicken. "

That's a set of promotional documents written by Ed mccabe for chicken products in Purdy. It is said that this group of copywriters, Ed mccabe, started to think about writing according to the words of the company leaders, and "rigidity is everything".

Well, after reading this group of copywriting, if you were asked to write it, what would you write?

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).